Mascaras in purple packaging have become an increasingly popular beauty product in recent years. This eye-catching hue has been used to create a range of mascaras, from volumizing to lengthening formulas. Here are some of our favorites.

Size: 0.34 oz/ 10ml·ITEM: 2464048
Color: Ultra Black - black
$21.00
First the packaging is really cute love the pink and purple colors. Im always looking for new mascaras and this one from Sephora callBig big by definition is really good made my lashes very long with volume the color black makes them look thicker and I’m obsessed. ...Okay Mascara...This was a fine mascara but nothing special. Worked about the same as most other mascaras.
What it is: A long-wearing mascara that provides fuller-looking, well-defined lashes while supporting your lash health.
Formulation Type: Volumizing
What Else You Need to Know: An ultra-black buildable mascara to instantly define and separate every lash with its multidimensional brush. Long-lasting yet easy to remove and doesn't clump, run, or flake. Formulated and enriched with plant-based proteins and vegetable-derived waxes to smooth and condition lashes.
Clinical Results: In a use test on 20 volunteers after 21 days of use:
- 95% of women said their lashes were fully revealed, defined, and separated
- 95% of women said their lashes appeared multiplied after application

Size: 0.16 oz/ 5 mL·ITEM: 2156420
Color: Black Mini
$21.00
best mascara!...I love this mascara! it's so nice and light and doesnt clump AT ALL, and I've tried a lot of different brands. ...excellent mascara...This is one of my favorite mascaras. It adds a ton of volume, as well as lengthening, to lashes.
What it is: A bestselling, vegan mascara that lengthens, curls, volumizes, and conditions.
Highlighted Ingredients:
- Olive Esters: Condition and protect lashes.
- Rice Bran Wax: Helps lengthen the look of lashes.
- Carnauba Wax: An emollient wax that ensures a smooth application.
Ingredient Callouts: Free of parabens, phthalates, mineral oil, and triclosan. This product is also vegan and gluten-free.
What Else You Need to Know: Lights, Camera, Lashes 4-in-1 Mascara curls and separates every lash with its 360° magniLASH wand. This product is ophthalmologist- and dermatologist-tested, safe for contact lens wearers, and hypoallergenic.

Size: 0.24 oz/ 7 mL·ITEM: 862417
Color: Black - rich black
$38.00
I am addicted to long, full lashes and this mascara is perfect. Plus, who can resist the pretty purple tube!!!...Lashes seem healthier. Love the purple casing. :)
What it is: A vegan mascara that delivers a 35 percent increase in curl while also lengthening, volumizing, and conditioning lashes for 24-hr smudge-proof, flake-free wear.
Highlighted Ingredients:
- Olive Esters: Condition, treat, and protect lashes.
- Rice Bran Wax: Natural wax that helps lengthen the appearance of lashes.
- Carnauba Wax: An emollient from the leaves of the carnauba palm to ensure a smooth application.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, phthalates, mineral oil, and triclosan. This product is also vegan, cruelty-free, and gluten-free.

Size: 0.33 oz / 10 mL·ITEM: 2368496
$40.00
Honestly I was a little nervous with how purple/maroon it looked on the brush but love the effect. ...I get so many compliments on this mascara! Highly recommend if you want a brown/purple mascara
What it is: A mascara that gives lashes instant and long-lasting volume, length, and lift with an exclusive "Load, Comb, and Lift" technology brush.
Highlighted Ingredients:
- Lash-Lifting Polymer: Lifts and holds lashes.
- Carnauba Wax and Microcrystalline Wax: Add body and texture to the formula for volume and length.
- Kerestore™: Creates a super-strong conditioning effect on individual hair fibers to create a thicker look and feel on lashes.

Size: 0.2 oz/6.5 mL·ITEM: 2885259
Color: Hypnotize - black
$22.00
I often prefer to tint my eyelashes and curl them over most mascaras for a simple look, however this mascara is my absolute new favorite for lengthening!...Please don't ever stop making this mascara!...Great mascara!
What it is: A lengthening mascara that builds without clumping, powered by a lash-boosting peptide serum for visibly longer, fuller lashes in six to eight weeks. Safe for sensitive eyes.
Formulation Type: Lengthening
Benefits: Long-wearing
Highlighted Ingredients:
- Myristoyl Pentapeptide-17: Supports visibly longer, fuller lashes in six to eight weeks.
Ingredient Callouts: This product is gluten-free, and cruelty-free.
What Else You Need to

$21.00
I have sensitive eyes and skin. Regular mascaras stains under my eye somehow even tho I oil cleanse. ...Great tubing mascara (true brown mascara)...A TRUE brown mascara. It lasts all day on my eyes (I have watery eyes) and the mascaras does tube off when using water to take it off.
What it is: A revolutionary tubing mascara with a 24-hour flake-free and smudge-proof formula that has lengthening ‘tubes’ that wrap lashes for XL length, lift, and lash love.
Formulation Type: Curling and Lengthening
Benefits: Long-wearing
Highlighted Ingredients:
- Shea Butter: Moisturizes.
- TLC Complex with Niacinamide, Biotin, and Panthenol: Provides thicker, longer, more conditioned-looking lashes.
- Tubing XL Peptide Blend: Provides extra length, lift, and pigment.

Size: 0.31 oz / 9 mL·ITEM: 2833218
Color: Black
$38.00
Unfortunately it clumps and nop not like the purple tubing mascara, this is a failure because it gives too much volume that it results right away clumping...Tarte mascaras are amazing. This new one is great!! I have very short and sparse lashes and this mascara lengthens and adds volume too.
What it is: A tinted lash serum mascara with Platinum Lash Serum Cocktail for fuller, stronger lashes.
Formulation Type: Volumizing, Curling, Lengthening
Benefits: Long-wearing
Highlighted Ingredients:
- Jojoba Seed Oil: Hydrates, strengthens, and protects lashes.
- Vitamin E: Natural preservative that also acts as an emollient and antioxidant.
- Biotin: Nourishes hair and lashes.

$12.50
The best mascara on the market!!!! Literally so good. Better than the 60 dollar mascaras that don’t actually work....I have long and thick eyelashes and this mascara volumizes my lashes to the Max and by far one of the best mascaras I have used. this mascara works well on my lashes as well for adding length it makes my lashes look longer. and the mascara is a good formula so it doesn't damage my lashes like some other mascaras.
What it is: An ultra-black, buildable, vegan mascara delivers a quick hit of lash volume and length.
Formulation Type: Volumizing, Curling, Lengthening
Benefits: Long wearing
Highlighted Ingredients:
- Cellulose Microspheres: Adds volume.
Ingredient Callouts: Free of parabens, formaldehydes,

Size: 0.17 oz·ITEM: 2714459
Color: Jet - black
$17.00
one of the best mascaras!...My insanely stubborn and straight lashes stayed curled longer with this mascara than other mascaras I’ve tried. It’s great!...This mascara is amazing. The holy grail of mascaras. I’ve been on the hunt for the best mascara and I’ve found it.
What it is: A vegan mascara that visibly volumizes, lengthens, and defines for the most amped-up, natural-looking lashes.
Formulation Type: Volumizing, Lengthening
Highlighted Ingredients:
- Aquaflex® Technology: Conventionally used in haircare styling, this ingredient active works to define curl using memory hold (it memorizes the wave of your lash!) while leaving lashes touchably soft. Proven technology helps keep lashes lifted and curled.
- Castor Oil Blend: To help keep lashes healthy, strong, and conditioned.
Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: The breakthrough Triple-Wave Wand has three flexible, sus

Size: 0.29 oz / 8.5 g·ITEM: 2649259
Color: Brown - natural brown mascara
$27.00
The best mascara....One of the few mascaras that it use up and reorder on a regular basis....My go-to mascara...I naturally have pretty long and thick lashes, and other mascaras have always looked gross and clumpy. I actually stopped wearing mascara for a while- until THIS. this mascara actually lengthened and darkened my lashes without
What it is: A long-wearing tubing mascara with a weightless, flexible formula for a lengthening, baby-extensions effect that won’t smudge or flake.
Formulation Type: Lengthening
Benefits: Long-wearing
Highlighted Ingredients:
- Japanese Fiber Technology: Consists of curved fibers that cling to lashes for added length.
- Vegan Biotin: Conditions for softer lashes over time.
- Natural Shine Polymers: Enhance black pigments for extra shiny, sleek lashes.









