Pink Mascara

What it is: A mascara that gives lashes instant and long-lasting volume, length, and lift with an exclusive "Load, Comb, and Lift" technology brush.

Highlighted Ingredients:
- Lash-Lifting Polymer: Lifts and holds lashes.
- Carnauba Wax and Microcrystalline Wax: Add body and texture to the formula for volume and length.
- Kerestore™: Creates a super-strong conditioning effect on individual hair fibers to create a thicker look and feel on lashes.

What it is:
A mascara inspired by hair rollers, this super-curling and lifting mascara gives a sexy, wide-eyed look. Its patent-pending Hook ‘n’ Roll™ brush features tiny custom-designed hooks to catch, lift, and curl even short and straight lashes.

What it does:
Roller Lash not only lifts and super-curls, but this instant curve-setting formula holds for 12 hours, is easy to remove, and contains provitamin B5 and serine, known for their lash-conditioning benefits.

What it is: A mascara, for volume and immediate lash lift, that has a continuously buildable, clump-resistant formula.

Formulation Type: Volumizing, Curling, Lengthening

Benefits: Long-wearing

What Else You Need to Know: Continuously buildable and clump-resistant, this formula is MAC Cosmetics’ best mascara for volume and immediate lash lift and length. The Superstack Mega Brush delivers volume to longer or upper lashes, while the Superstack Micro Brush delivers precise application to shorter or lower lashes.

What it is: A universal mascara with a unique eye-hugging brush to lift, lengthen, curl, and volumize every lash type for a lusher look.

Formulation Type: Volumizing, Curling, and Lengthening

Benefits: Long-wearing

Highlighted Ingredients:
- Castor Oil: Conditions, softens, and nourishes lashes.

Ingredient Callouts: Free of parabens. It is also vegan and cruelty-free.

What Else You Need to Know: Finding the perfect mascara comes down to your lash type, which differs from person to person. This weightless, easy-to-build formula and curvy, multi-length brush are made to give every lash type (fine/sparse, full/thick, straight, and curly) more lift, length, curl, and volume.

What it is: A conditioning mascara with a formula that thickens, lengthens, and locks in curl for dramatic lashes with extreme volume.

Formulation Type: Volumizing, Lengthening

Highlighted Ingredients:

- Film-Forming Polymers: Lock curl in place.

- Peptides: Condition lashes.

Ingredient Callouts: Free of parabens. It is also cruelty-free.

What Else You Need to Know: This mascara has an hourglass-shaped brush that separates, coats, and locks in curl to voluptuous perfection.

What it is: A vegan mascara that visibly lengthens, defines, and holds a curl with Aquaflex® Technology for amped up, natural-looking lashes.

Formulation Type: Curling and Lengthening

Benefits: Long-wearing, Waterproof

Highlighted Ingredients:
- Aquaflex® Technology: Conventionally used in haircare styling, this ingredient actively works to define curl using memory hold (it memorizes the wave of your lash) while leaving lashes touchably soft. Technology helps keep lashes humidity-proof, visibly lifted, and curled.
- Panthenol Vitamin B5 and Castor Oil Blend: Helps keep lashes looking healthy, strong, and conditioned.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes i

What it is: A high intensity mascara for shocking volume, dramatic lift and curl, and 24-hour wear—can you handle it?

Highlighted Ingredients:
- Whipped Melting Waxes: Melt into each other to create one weightless super-layer.
- Lash Suspension Polymer: Lifts and locks-in curl.
- Hydrophilic Black: Creates shamelessly-rich, black lashes.

Ingredient Callouts: Free of parabens and phthalates. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: Damn Girl’s revolutionary, creamy mousse formula was developed with a special blend of whipped melting waxes that deliver an immediate, full load of extreme volume without a heavy feel.

What it is: A mascara that lets your lashes be full of themselves.

Highlighted Ingredients: 

- Babassu: Nurtures lashes.

- Glycerin: Helps hydrate.

- Panthenol (Vitamin B5): Provides antioxidant, soothing, and moisturizing properties.

Ingredient Callouts: Free of parabens, formaldehydes, phthalates, mineral oil, and triclosan. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: This ultra-black, flake-free, vegan mascara from tarte instantly lifts, lengthens, and volumizes lashes.

What it is: A mini mascara to volumize, lengthen, curl, and condition, delivering 100 percent sexy lashes with a 98 percent naturally derived formula.

Formulation Type: Volumizing, Curling, Lengthening

Highlighted Ingredients:
- Bamboo Fibers: Lengthen and volumize.

What Else You Need to Know: Infused with a goji berry blend, this mascara delivers sexy length and volume. Its iconic hourglass-shaped brush coats every last lash with an intense black formula, stretching your look to unbelievable lengths—all with a 98 percent naturally derived formula.* It’s also ophthalmologist tested and safe for contact-lens wearers and sensitive eyes.

*Per ISO 16128 Standard from plant sources, non-petroleum mineral sour

What it is: A volumizing mascara with a dual-sided brush; bristle side boosts volume by 242%, comb side separates & defines for fuller, flake & clump free lashes.

Formulation Type: Volumizing, Curling, Lengthening

Benefits: Long-wearing

Highlighted Ingredients: 
- Linden Bud Extract: Helps lashes look fuller.

- Rice Wax: Helps separate and define lashes and visibly boosts long-lasting lift.

- Provitamin B5: Helps lashes feel conditioned.