Rose Gold Eyeliner

What it is: A long-lasting, crease-proof liquid eyeshadow in multiple finishes with up to 16 hours of buildable color and a lightweight feel.

What Else You Need to Know: This liquid eyeshadow features pure color pigments in a water-infused formula for buildable, high-impact color that glides on smoothly and blends easily. The multipurpose applicator allows for a variety of bold eyeshadow, eyeliner, and smoky eye looks—no primer required.

Clinical Results: In a study conducted in 2013 with a panel of 65 women ages 20–50, for a one-week duration in France:
- 86.7% of women agree the product does not smudge after 16 hours of wear
- 92.3% of women agree the product has luminous color

What it is: A long-lasting cream eyeshadow that features an easy, non-creasing formula.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This water-infused shadow is enriched with soothing vitamin E and has a liquid-cream texture that is effortless to apply. The soft-focus pigments blur lines and imperfections for a visibly youthful finish. It also features an easy glide-on formula in a striking high shine.

What it is: An effortless, crease-resistant eyeshadow stick that delivers high-impact color with a sleek metallic finish for all-day wear. 

Ingredient Callouts: Free of parabens, phthalates, mineral oil, and sulfates SLS & SLES. It is also gluten-free and cruelty-free.

What Else You Need to Know: Combining rich pigment with a creamy texture, this crease-resistant formula delivers up to eight hours of wear with a comfortable feel. It glides smoothly onto lids without skipping or tugging, allowing for an easy, intuitive application during your daily routine. The versatile formula can be layered and blended to create an endless range of multidimensional looks. Shade, highlight, or line for a soft daytime look or gently smudge for the perfect e

What it is: A clean, bold, and creamy pigment paint that was created for use on the eyes, lips, cheeks, and body.

Highlighted Ingredients:
- Plant Squalane: Protects and softens skin.
- Hyaluronic Acid: Provides skin-loving hydration.
- Maracula Extract: Nourishes, hydrates, cares for, and calms skin.

Ingredient Callouts: This product is vegan.

What Else You Need to Know: These easy-to-use, bold, long-wearing pigments provide endless creativity. The range of opaque mattes and sheer shimmers swipes on easily for a smooth, comfortable, budgeproof finish. These shades are inspired by Gaga’s love for art and are a new way to makeup.

What it is: A richly pigmented liquid eyeshadow/liner with a lightweight, buildable formula that provides crease-free, all-day wear.

Highlighted Ingredients: 
- Vitamins E and C: Contribute antioxidant benefits.

Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

What Else You Need to Know: Available in richly pigmented, matte, and twinkling couture shades, this liquid eyeshadow/eyeliner has a lightweight, buildable formula that lasts all day without smudging, creasing, or fading. Create a smokey eye, bold lines, or a subtle wash of color with the applicator or your finger (no base or brush needed).

What it is: A color-shifting, multi-chrome, waterproof micropencil that creates smoldering and graphic lines.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This multi-chromatic pencil transforms colors in different lighting environments.

What it is: An award-winning, long-lasting, waterproof eyeliner pencil in a wide range of shades.

Ingredient Callouts: Free of parabens. This product is also cruelty-free.

What Else You Need to Know: 24/7 Glide-On Eye Pencil applies super-soft for blending, then dries to a long-lasting finish. Line eyes with a hint of color or opt for a dramatic, multi-hued look. The waterproof formula contains 50-percent moisturizing ingredients, making this a holy grail eyeliner that’s a dream to apply.

What it is: A creamy, waterproof eyeliner pencil built for seamless application on both the lash line and waterline.

What Else You Need to Know: This versatile eye pencil smoothly glides onto the lash line for precise application and intense pigmented color that won’t budge or flake. The buttery texture allows for seamless blending and smudging with the pencil’s built-in smudger and sets to a long-wearing, waterproof matte eyeliner once dry.