stylers

In- Shower Styler...I have straight hair and it's pretty easy to style as it is. However, the styler didn't make any difference to my hair. I tried it a few times with varying amounts just to ensure that its not the case of application. ...Love this Styler for Air-drying...I love this styler! It enhances my waves on air-dry days. It provides some texture and hold as well.

What it is: A first-of-its-kind styler—applied in the shower and lightly rinsed—to create air-dried styles with enhanced body, softness, natural texture, and shine.

Hair Type: Straight and Wavy

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Curl-Enhancing, Hold, and Shine

Formulation: Cream

Fragrance: Fresh Citrus and Fruits

Highlighted Ingredients:
- Patented Thickening Molecule (PBAE): Deposits thickening dots on hair fibers to create body and fullness.

Ingredient Callouts: Free of parabens and silicone. This product is also cruelty-free.

The custard does have good hold but feels more like a moisturizer/butter than a styler. If your curl pattern is looser like 3a/3b then I'm sure it will work fine but for girls with thick curl/coil hair save your money and time....Perfect Styler...Still trying to find the find the perfect styler for my 4b/4c hair - this just may be it. Perfect amount of hold, moisture and definition without the buildup.

What it is: An ultra-rich, moisturizing leave-in styler that nourishes and defines natural texture, minimizes frizz, and provides control for coily hair.

Hair Type: Curly and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Curl-Enhancing
- Dryness
- Frizz

Key Benefits:
- Defines and enhances coily hair with moldable control
- Nourishes and moisturizes dry hair
- Clean and naturally derived, formulated 6-free™, and made with a proprietary NOVA Complex®

Formulation: Cream

Highlighted Ingredients:
- Chia Seed Oil: Nourishes and strengthens hair.
- Flax Seed Oil: Provides extensive conditioning benefits.

after using this styler my hair looks shinier and even my color looks fresher, I blow dry my hair after using the styler, so it’s definitely doesn’t make my hair sticky. ...I don't think this is a good option if you're looking for extra moisture, but as a styler it works great!...Good styler

What it is: A universal styling cream that primes hair to add softness, shine, and light hydration while strengthening, polishing, and protecting from heat.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Key Benefits: Dryness, Frizz, and Shine

Formulation: Lightweight Cream

Highlighted Ingredients:
- Panthenol (Vitamin B5): Delivers moisture, softness, and shine.
- Cypress: Rich in antioxidants, it provides light, soothing hydration.
- Strengthening Polymers: Naturally-derived hair fixatives designed to help style hair.
-Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair.

What it is: A universal styling cream that primes hair to add softness, shine, and light hydration while strengthening, polishing, and protecting from heat.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Key Benefits: Dryness, Frizz, and Shine

Formulation: Lightweight Cream

Highlighted Ingredients:
- Panthenol (Vitamin B5): Delivers moisture, softness, and shine.
- Cypress: Rich in antioxidants, it provides light, soothing hydration.
- Strengthening Polymers: Naturally-derived hair fixatives designed to help style hair.
-Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair.

My hair shrinks a lot and it’s been difficult finding the perfect styler to take care of that. I notice my hair does not shrink as it would normally do with this styler. ...I have fine natural hair so it worked pretty well but I did wet my hair before applying. If you like thick stylers then this one may not be for you.

What it is: A conditioning styler that strengthens, elongates, and defines coily hair, creating consistent curl clumps from root to tip—without the shrinkage.

Hair Type: Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Curl-Enhancing
- Frizz
- Damage, Split Ends, and Breakage

Key Benefits:
- Defines and elongates curls
- Fights frizz
- Forms consistent curl groupings

Highlighted Ingredients:
- Healthy Curl Complex: Is a patent-pending technology that adds strength, manageability, and definition.
- Methiopeptide: Contributes to hair’s strength and elasticity.
- Shea Butter Blend: Elongates and defines tighter curl textures while smoothing and cont

What it is: A silky-soft styling cream that contains conditioning and repairing agents for a semi-defined, soft hold with elasticity and pliability.

Hair Type: Wavy, Curly, and Coily

Hair Texture: Medium and Thick

Hair Concerns:
- Curl Enhancing
- Frizz
- Hold

Key Benefits:
- Multipurpose styler meets treatment
- Creates soft curl definition
- Gives lightweight shine and gloss

Highlighted Ingredients:
- Hydrolyzed Quinoa Protein: Helps to revitalize and repair hair for healthy, bouncy shine.
- Caprylic/Capric Triglyceride: Envelops hair in a silky, protective barrier to help reduce moisture loss.
- Mango Butter: Helps reduce breakage and dryness.

What it is: An all-you-need styler for fine, fragile hair.

Hair Type: Straight and Wavy

Hair Texture: Fine

Hair Concerns:
- Hold
- Thinning
- Volumizing

Key Benefits:
- Adds volume and strength to the hair fiber
- Provides heat protection and hold
- Protects against environmental aggressors

Highlighted Ingredients:
- Alpha Keratin 60ku CLINICAL® Protein: A protein duo that encourages growth with microbiome-balancing ingredients.
- Panthenol (Pro-Vitamin B5): Provides heat protection and hold.
- Microalgae Extract: Adds volume and strength to hair fiber making hair look and feel revitalized.

What it is: A breakthrough, bi-phase styler that features one part natural, hydrating oils plus one part aqueous curl-bundling polymers for glossy, defined, naked curls.

Hair Type: Curly and Coily

Hair Texture: Medium and Thick

Hair Concerns:
- Curl-Enhancing
- Frizz
- Shine

Key Benefits:
- Perfectly bundled, defined, shiny curls
- Weightless formula holds without cast
- Frizz-free, glossy, no-crunch curls

Highlighted Ingredients:
- Hemi-Squalane: Natural alternative to silicone for frizz-free results.
- Procaxil 18 Complex: Moisturizes.
- Jojoba, Rice Bran, Passion Flower, and Grape Seed Oils: Superlight, curl-enhancing oils.

Ingredient Callouts: Free of p

What it is: A protein-enriched styler combining the moisture of a cream with the flexible hold of a gel.

Hair Type: Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Curl-Enhancing
- Frizz
- Hold

Key Benefits:
- Creates Hold
- Defines Curls
- Controls Frizz

Highlighted Ingredients:
- Sweet Almond Oil: Locks in moisture, smooths cuticles, and adds shine.
- Shea Butter: Moisturizes.
- Hemp Seed and Rice Protein Complex: Strengthens and boosts elasticity.

Ingredient Callouts: Free of parabens, phthalates, and sulfates SLS & SLES. It is also vegan and cruelty-free.

What Else You Need to Know: This one-and-done styler d

What it is: A wet-to-sleek, heat-protective styling oil that smooths and softens hair for long-lasting results and a professional finish.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Frizz
- Heat Protection
- Straightening and Smoothing

Key Benefits:
- Protects hair when heat styling
- Leaves hair with a beautifully sleek finish
- Nongreasy and lightweight

Highlighted Ingredients:
- Argan Oil: Smooths and softens strands without a greasy or heavy finish
- Protecting Polymers and Conditioning Agents: Smooth hair cuticles, preventing them from lifting.

Ingredient Callouts: Free of parabens, formaldehydes, form