What it is: A versatile styler that can be used on damp or dry hair, allowing you to tame, blowout, or deconstruct hair.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Dryness, Straightening, and Color Safe

Formulation: Cream

Highlighted Ingredients:
- Healthy Hair Molecule (OFPMA)

Ingredient Callouts: This product is cruelty-free and formulated without sulfates, silicone, and parabens.

What Else You Need to Know: Living Proof’s healthy hair molecule (OFPMA) increases the spread-ability on both damp and dry hair, critical to the product's versatility and performance. An emollient blend creates shape and control, while a clay enhances definition, grip and separation. Jojoba esters also condition and smooth the hair. This formula is color-safe and safe for chemically treated hair.

What it is:
An award-winning, original ghd styler with a single heat setting for optimal temperature to effortlessly straighten, curl, or wave every hair type for smooth, frizz-free results.

Key benefits:
- Styles easily
- Smooths and eliminates frizz
- Create long-lasting results

If you want to know more…
Easy-to-use and safer for strands, the ghd Classic 1" Inch Styler with ceramic heat technology operates at the optimum 365°F styling temperature for smooth, no-frizz styling. It delivers professional, long-lasting results, sealing the cuticle for a glossy finish that looks salon-done and stays flawless all day. Designed for utmost styling flexibility, the versatile one-inch round barrel makes it easy to straighten, curl, or wave all hair types and lengths. It heats up in 30 seconds and works fast so you can effortlessly create everyday styles in a snap, while the smooth-contoured floating plates glide through strands without snagging or pulling.

What else you need to know:
This product comes with a two-year warranty, a professional nine-foot swivel cord, universal world voltage, and automatic shut-off after 30 minutes without use—ensuring peace of mind and optimum performance anywhere you go.

Research results:
In a consumer use study on 40 consumers, after 1 day:
- 100% agreed styler effortlessly glided through hair
- 100% agreed hair looked sleek
- 95% agreed styler is easy to use
- 95% agreed styler reduced frizz
- 93% agreed hair was straightened instantly

After 3 days post-styling:
- 90% agreed they had beautifully styled hair that lasted all day
- 90% agreed their hair style held longer than usual

What it is: A first-of-its-kind styler—applied in the shower and lightly rinsed—to create air-dried styles with enhanced body, softness, natural texture, and shine.

Hair Type: Straight and Wavy

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Curl-Enhancing, Hold, and Shine

Formulation: Cream

Fragrance: Fresh Citrus and Fruits

Highlighted Ingredients:
- Patented Thickening Molecule (PBAE): Deposits thickening dots on hair fibers to create body and fullness.

Ingredient Callouts: Free of parabens and silicone. This product is also cruelty-free.

What Else You Need to Know: This styler leaves behind cationic resins after lightly rinsing that bind to hair and flex when dried to enhance natural texture. Living Proof’s patented thickening molecule (PBAE) deposits thickening dots on hair to create body and fullness. Magnetic texturizers enhance waves and a resin controls flyaways and adds shine.

This product is an Allure Best of Beauty award winner.

Which hair type is it good for?
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A coconut-oil infused styler that hydrates and gives curls perfect definition.

Key benefits:
- Moisturizes and softens curls
- Gives definition and control
- Boosts volume

If you want to know more…
Whether you want to smooth, soften, shape, stretch, moisturize, define, control, boost volume, twist-out, tame frizz, add shine, or switch-up your look, SUPERCREAM® Coconut Curl Styler does it all.

What it is formulated WITHOUT:
- Parabens
- Sulfates

What else you need to know:
This product does not contain silicone. Less is more: experiment with different amounts of product to find the right balance for your curls and texture.

Which hair type is it good for?
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A non-drying gel to give your curls lasting hold and defined, frizz-free texture.

Key benefits:
- Defines curls
- Prevents frizz
- Gives strong hold

If you want to know more…
This strong-hold styler surrounds your curls with a non-sticky, protective curl cast that eliminates frizz and defines your curl shape. The unique formula—made with wheat and soy proteins—locks in moisture, amps up shine, and helps your curls go the distance.

What it is formulated WITHOUT:
- Parabens
- Sulfates

What else you need to know:
This silicone-free formula features a sunny, tropical starfruit and mango scent.

What it is:
A next-generation styler with larger plates for thicker hair and the optimum temperature for sleek, smooth styles with enhanced shine.

Key benefits:
- Enhances shine
- Makes versatile styles
- Creates a healthy look

If you want to know more…
Featuring advanced ceramic heat technology, the ghd Gold Professional Performance 2" Styler is designed to operate at the optimum 365°F styling temperature for healthy-looking hair with enhanced, lustrous shine. Styling thicker, longer hair is quicker and easier thanks to the larger plates that glide through strands without snagging for fast, effortless styling and flawlessly polished strands. It heats up in as little as 30 seconds to tame frizz and transform coarse textures into sleek, smooth styles that last. The styler has contoured, round edges to unleash undulating waves, and with its styling versatility, you can change your look every day.

What else you need to know:
This product comes with a two-year warranty and a nine-foot professional cord. It’s travel-ready with a protective plate guard for safe storage, universal world voltage for optimum performance anywhere, and automatic shut-off after 30 minutes without use for safe styling.

Which hair type is it good for?
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A non-drying gel to leave your curls soft, defined, and frizz-free.

Key benefits:
- Defines curls
- Gives soft hold
- Prevents frizz

If you want to know more…
This light-hold, non-sticky styler eliminates frizz and defines your curl shape. The unique formula—made with wheat and soy proteins—locks in moisture, amps up shine, and adds bounce.

What it is formulated WITHOUT:
- Parabens
- Sulfates

What else you need to know:
This silicone-free product features a sunny, tropical scent of starfruit and mango. It is an Allure Reader’s Choice award winner.

Which hair type is it good for?
✔ Straight
✔ Wavy

What it is:
A conditioning cream that reduces frizz and adds control to thick hair—perfect for your air-dried style.

Key benefits:
- Conditions, reduces frizz, and controls thick hair
- Provides UV protection
- Gives you the perfect air-dry

If you want to know more…
Perfect for those with thicker hair types who like a light, smooth conditioning feel, this nourishing cream controls frizz and flyaways for a sleek look, with no heat or hassle.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
An easy-to-use, professional-quality detangling hairbrush ideal for grooming all types of hair—minus the pulling or yanking.

Key benefits:
- Detangles painlessly
- Reduces hair loss
- Great for wet/dry hair

If you want to know more…
Perfect for all hair types—including curls, fine, thick, long, short, extensons, wigs, or weaves—Tangle Teezer's Compact Styler helps reduce hair loss and cuticle damage. Offering pain-free detangling for wet and dry hair, you can use this in the shower to brush through conditioning treatments. The patented teeth formation bends and flexes through the hair, while the convenient clip-on/off cover protects teeth when in your luggage, gym bag, or handbag. Plus, the ergonomically designed shape fits snugly in your palm for creative styling and easy handling.

Which hair type is it good for?
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A hairspray to create bounce and long-lasting hold.

Key benefits:
- Provides lasting hold
- Creates bounce
- Adds shine

If you want to know more…
This lavender-scented hairspray, made with strengthening wheat protein, gives the best of both worlds: lasting hold and touchable softness. Featuring a crisp, floral scent of lavender to soothe and calm, it adds a dose of shine for a beautiful, bouncy finish.

What it is formulated WITHOUT:
- Parabens
- Sulfates

What else you need to know:
This product does not contain silicone.

What it is:
A first-of-its-kind smart straightener that predicts your hair needs, adapting to ensure the optimum styling temperature at all times for ultimate results with less breakage and more color protection.

Key benefits:
- 70 percent less breakage
- Two times more color protection
- 20 percent more shine

If you want to know more…
Ultra-zone with predictive technology is the latest breakthrough in heat styling which guarantees homogeneous heat across the whole plate, allowing consistent beautiful results in one stroke. The heat is monitored 250 times per second so that it’s constantly at the optimum 365°F styling temperature for even healthier hair. It personalizes power with its predictive technology, which recognizes the thickness of your hair and the speed at which you are styling and adjusts accordingly—so you get unbeatable results quicker and personalized to you!

What else you need to know:
This styler also features a unique wishbone hinge to ensure that the plates are precisely aligned, a 20-second heat-up time, a heat-resistant plate guard to protect your surfaces after styling, sleep mode for complete peace of mind, universal voltage, and a three-year warranty.

This product is an Allure Best of Beauty award winner.

What it is:
A unique, palm-sized detangling brush with a protective cover.

What it does:
Tangle Teezer is an innovative tool that painlessly and easily removes tangles and knots as it styles and dries hair. The uniquely designed teeth flex and flick as they glide through hair, minimizing breakage, splitting, and damage. With patented technology, it adds shine and reboots style on the go. Ideal for use on wet or dry hair, it can be used for all hair types, especially fragile or color-treated hair, extensions, weaves, and the fine, tangle-prone hair of children. The click-on, click-off cover protects the tool’s teeth from dirt and damage.

What else you need to know:
This product is made in the U.K.