What it is: A versatile styler that can be used on damp or dry hair, allowing you to tame, blowout, or deconstruct hair.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Dryness, Straightening, and Color Safe

Formulation: Cream

Highlighted Ingredients:
- Healthy Hair Molecule (OFPMA)

Ingredient Callouts: This product is cruelty-free and formulated without sulfates, silicone, and parabens.

What Else You Need to Know: Living Proof’s healthy hair molecule (OFPMA) increases the spread-ability on both damp and dry hair, critical to the product's versatility and performance. An emollient blend creates shape and control, while a clay enhances definition, grip and separation. Jojoba esters also condition and smooth the hair. This formula is color-safe and safe for chemically treated hair.

What it is:
An award-winning, original ghd styler with a single heat setting for optimal temperature to effortlessly straighten, curl, or wave every hair type for smooth, frizz-free results.

Key benefits:
- Styles easily
- Smooths and eliminates frizz
- Create long-lasting results

If you want to know more…
Easy-to-use and safer for strands, the ghd Classic 1" Inch Styler with ceramic heat technology operates at the optimum 365°F styling temperature for smooth, no-frizz styling. It delivers professional, long-lasting results, sealing the cuticle for a glossy finish that looks salon-done and stays flawless all day. Designed for utmost styling flexibility, the versatile one-inch round barrel makes it easy to straighten, curl, or wave all hair types and lengths. It heats up in 30 seconds and works fast so you can effortlessly create everyday styles in a snap, while the smooth-contoured floating plates glide through strands without snagging or pulling.

What else you need to know:
This product comes with a two-year warranty, a professional nine-foot swivel cord, universal world voltage, and automatic shut-off after 30 minutes without use—ensuring peace of mind and optimum performance anywhere you go.

Research results:
In a consumer use study on 40 consumers, after 1 day:
- 100% agreed styler effortlessly glided through hair
- 100% agreed hair looked sleek
- 95% agreed styler is easy to use
- 95% agreed styler reduced frizz
- 93% agreed hair was straightened instantly

After 3 days post-styling:
- 90% agreed they had beautifully styled hair that lasted all day
- 90% agreed their hair style held longer than usual

What it is: A first-of-its-kind styler—applied in the shower and lightly rinsed—to create air-dried styles with enhanced body, softness, natural texture, and shine.

Hair Type: Straight and Wavy

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Curl-Enhancing, Hold, and Shine

Formulation: Cream

Fragrance: Fresh Citrus and Fruits

Highlighted Ingredients:
- Patented Thickening Molecule (PBAE): Deposits thickening dots on hair fibers to create body and fullness.

Ingredient Callouts: Free of parabens and silicone. This product is also cruelty-free.

What Else You Need to Know: This styler leaves behind cationic resins after lightly rinsing that bind to hair and flex when dried to enhance natural texture. Living Proof’s patented thickening molecule (PBAE) deposits thickening dots on hair to create body and fullness. Magnetic texturizers enhance waves and a resin controls flyaways and adds shine.

This product is an Allure Best of Beauty award winner.

What it is: A multitasking styler that gives you ultra-moisture and control to express your curls.

Hair Type: Curly and Coily

Hair Texture: Fine, Medium, and Thick

Key Benefits: Fights Frizz, Hydrates, and Enhances Curls

Formulation: Cream

Highlighted Ingredients:
- Coconut Oil: Enhances moisture and frizz control.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: The coconut-oil-infused formula helps smooth, shape, define, tame frizz, add shine, and more.

What it is: A strong-hold gel that defines curls without crunchiness.

Hair Type: Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Key Benefits: Enhances Curls, Manages Frizz, and Holds Style

Formulation: Gel

Highlighted Ingredients:
- Wheat and Soy Proteins: Enhance shine and bounce.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: The non-drying formula with wheat and soy proteins surrounds curls with a non-sticky curl cast that defines, fights frizz, and amplifies shine and bounce.

What it is:
A next-generation styler with larger plates for thicker hair and the optimum temperature for sleek, smooth styles with enhanced shine.

Key benefits:
- Enhances shine
- Makes versatile styles
- Creates a healthy look

If you want to know more…
Featuring advanced ceramic heat technology, the ghd Gold Professional Performance 2" Styler is designed to operate at the optimum 365°F styling temperature for healthy-looking hair with enhanced, lustrous shine. Styling thicker, longer hair is quicker and easier thanks to the larger plates that glide through strands without snagging for fast, effortless styling and flawlessly polished strands. It heats up in as little as 30 seconds to tame frizz and transform coarse textures into sleek, smooth styles that last. The styler has contoured, round edges to unleash undulating waves, and with its styling versatility, you can change your look every day.

What else you need to know:
This product comes with a two-year warranty and a nine-foot professional cord. It’s travel-ready with a protective plate guard for safe storage, universal world voltage for optimum performance anywhere, and automatic shut-off after 30 minutes without use for safe styling.

What it is: A soft-hold gel that defines curls without crunchiness.

Hair Type: Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Key Benefits: Holds Style, Hydrates, and Enhances Curls

Formulation: Gel

Highlighted Ingredients:
- Wheat and Soy Proteins: Enhance shine and bounce.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: This non-drying formula with wheat and soy proteins surrounds curls with a non-sticky curl cast that enhances shape, fights frizz, and amplifies shine and bounce.

Which hair type is it good for?
✔ Straight
✔ Wavy

What it is:
A conditioning cream that reduces frizz and adds control to thick hair—perfect for your air-dried style.

Key benefits:
- Conditions, reduces frizz, and controls thick hair
- Provides UV protection
- Gives you the perfect air-dry

If you want to know more…
Perfect for those with thicker hair types who like a light, smooth conditioning feel, this nourishing cream controls frizz and flyaways for a sleek look, with no heat or hassle.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
An easy-to-use, professional-quality detangling hairbrush ideal for grooming all types of hair—minus the pulling or yanking.

Key benefits:
- Detangles painlessly
- Reduces hair loss
- Great for wet/dry hair

If you want to know more…
Perfect for all hair types—including curls, fine, thick, long, short, extensons, wigs, or weaves—Tangle Teezer's Compact Styler helps reduce hair loss and cuticle damage. Offering pain-free detangling for wet and dry hair, you can use this in the shower to brush through conditioning treatments. The patented teeth formation bends and flexes through the hair, while the convenient clip-on/off cover protects teeth when in your luggage, gym bag, or handbag. Plus, the ergonomically designed shape fits snugly in your palm for creative styling and easy handling.

Which hair type is it good for?
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A hairspray to create bounce and long-lasting hold.

Key benefits:
- Provides lasting hold
- Creates bounce
- Adds shine

If you want to know more…
This lavender-scented hairspray, made with strengthening wheat protein, gives the best of both worlds: lasting hold and touchable softness. Featuring a crisp, floral scent of lavender to soothe and calm, it adds a dose of shine for a beautiful, bouncy finish.

What it is formulated WITHOUT:
- Parabens
- Sulfates

What else you need to know:
This product does not contain silicone.

What it is:
A first-of-its-kind smart straightener that predicts your hair needs, adapting to ensure the optimum styling temperature at all times for ultimate results with less breakage and more color protection.

Key benefits:
- 70 percent less breakage
- Two times more color protection
- 20 percent more shine

If you want to know more…
Ultra-zone with predictive technology is the latest breakthrough in heat styling which guarantees homogeneous heat across the whole plate, allowing consistent beautiful results in one stroke. The heat is monitored 250 times per second so that it’s constantly at the optimum 365°F styling temperature for even healthier hair. It personalizes power with its predictive technology, which recognizes the thickness of your hair and the speed at which you are styling and adjusts accordingly—so you get unbeatable results quicker and personalized to you!

What else you need to know:
This styler also features a unique wishbone hinge to ensure that the plates are precisely aligned, a 20-second heat-up time, a heat-resistant plate guard to protect your surfaces after styling, sleep mode for complete peace of mind, universal voltage, and a three-year warranty.

This product is an Allure Best of Beauty award winner.

What it is:
A unique, palm-sized detangling brush with a protective cover.

What it does:
Tangle Teezer is an innovative tool that painlessly and easily removes tangles and knots as it styles and dries hair. The uniquely designed teeth flex and flick as they glide through hair, minimizing breakage, splitting, and damage. With patented technology, it adds shine and reboots style on the go. Ideal for use on wet or dry hair, it can be used for all hair types, especially fragile or color-treated hair, extensions, weaves, and the fine, tangle-prone hair of children. The click-on, click-off cover protects the tool’s teeth from dirt and damage.

What else you need to know:
This product is made in the U.K.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A one-inch styler featuring nano silk plate technology—a combination of silk, teflon, mineral, and ceramic nanoparticles embedded into the plates—to deliver healthier-looking hair.

Key benefits:
- Locks in moisture
- Smooths hair
- Adds shine

If you want to know more…
The Antidote Silk Wrap Styler features a moisture lock function that charges hair with far-infrared heat to lock in moisture and negative ions, which creates shine. The silk wrap plate smooths the hairs surface for a shiny, frizz-free look, while generating millions of negative ions per second to seal the hair cuticle. The one-inch floating plates speed styling and the ceramic heating element features immediate heat recovery from 170°F to 450°F—giving you the ability to curl, wave, straighten, and volumize.

What it is:
A first-of-its-kind hair cream that enhances texture and body for the perfect air-dried style.

What it is formulated to do:
Air-dried hair is having a moment. The not-so-great thing about an air style is texture can be unpredictable and flyaways have a mind of their own. This innovative hair cream creates a more refined take on this relaxed style for great hair days—without the heat or hassle. A texture-enhancing blend of lightweight polymers boosts hair’s natural texture and adds bounce while a plant-based conditioning blend keeps hair soft and hydrated.

What it is formulated without
- Parabens
- Phthalates

What else you need to know:
Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.

What it is:
A styler that is engineered for multiple hair types and styles, featuring Coanda air styling and propelled by the Dyson digital motor so users can curl, wave, smooth, and dry with no extreme heat.

Key benefits:
- No extreme heat damage
- Attracts and wraps hair, using only air
- Styles and dries simultaneously

Choose your set:
Explore the range below and find the right Airwrap™ styler for your hair type.

Dyson Airwrap™ Complete styler — for multiple hair types and styles:
- 1.2 inch Airwrap™ barrels – engineered to create voluminous curls or waves.
- 1.6 inch Airwrap™ barrels – engineered to create loose curls or waves.
- Firm smoothing brush – engineered to smooth and control frizz-prone hair.
- Soft smoothing brush – engineered to gently align and smooth fine hair.
- Round volumizing brush – engineered to volumize and shape fine, flat hair.
- Pre-styling dryer – takes hair from wet to damp, to prep for styling.
- Dyson Airwrap™ Base
- Storage case – neatly stores your Dyson Airwrap™ styler and its attachments.

Dyson Airwrap™ Smooth + Control styler — for frizz-prone hair:
- 1.2 inch Airwrap™ barrels – engineered to create voluminous curls or waves.
- 1.6 inch Airwrap™ barrels – engineered to create loose curls or waves.
- Firm smoothing brush – engineered to smooth and control frizz-prone hair.
- Pre-styling dryer – takes hair from wet to damp, to prep for styling.
- Dyson Airwrap™ Base
- Storage case – neatly stores your Dyson Airwrap™ styler and its attachments.

Dyson Airwrap™ Volume + Shape styler — for fine, flat hair:
- 1.2 inch Airwrap™ barrels – engineered to create voluminous curls or waves.
- Soft smoothing brush – engineered to gently align and smooth fine hair.
- Round volumizing brush- engineered to volumize and shape fine, flat hair.
- Pre-styling dryer – takes hair from wet to damp, to prep for styling.
- Dyson Airwrap™ Base
- Storage case – neatly stores your Dyson Airwrap™ styler and its attachments.

If you want to know more…
- Coanda to curl – the Dyson Airwrap™ styler harnesses the Coanda effect to wrap hair against the barrel. No clamping mechanisms or gloves, just voluminous curls and waves.
- Coanda to smooth – the smoothing brushes mimic a stylists’ blow-dry by attracting hair to their surface and propelling air along the stands.
- No extreme heat damage – intelligent heat control measures air temperature over 40 times a second to prevent extreme heat damage while styling.
- One-click attachments and cool-touch tips – a quick-release switch and cool-touch tip allow you to quickly change attachments while styling.
- Symmetry barrels – clockwise and anti-clockwise barrels for symmetrical curls.
- Negative ions – help reduce static in the hair.
- Cool shot – to set your style.
- Easy clean filter – magnetic, removable and washable, with filter cleaning brush.
- Swivel cable – for ease of movement, at any angle.
- Storage case – protects and neatly stores your Dyson Airwrap™ Styler and its attachments.
- Two-year warranty – on parts and labor.
- Cord length: eight feet, nine inches

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A new ghd gold® professional styler proven to deliver sleeker, smoother, and healthier-looking hair with dual-zone technology.

Key benefits:
- Creates sleeker smoother styles
- Helps hair look healthier
- Styles quickly, easily, and snag-free

If you want to know more…
Featuring dual-zone technology for a premium performance, ghd gold® has two next-generation heat sensors, one across each plate, to control the optimum styling temperature of 365°F constantly and evenly from root to tip.

The ghd gold® styler also features an improved heat-up time of 25 seconds, sleek design, and round barrel to deliver versatile, snag-free styling quickly and easily so you can transform your every day.

What else you need to know:
This product comes with a two-year warranty and a nine-foot professional cord. It’s travel-ready with a protective plate guard for safe storage, universal world voltage for optimum performance anywhere, and automatic shut-off after 30 minutes without use for safe styling.

Research results:
In a test of 128 consumers, significantly more consumers agreed that ghd gold® was better than the original ghd gold® styler for leaving hair sleeker, smoother, shinier, and healthier looking.

What it is: A universal styling cream that primes hair to add softness, shine, and light hydration while strengthening, polishing, and protecting from heat.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Key Benefits: Dryness, Frizz, and Shine

Formulation: Lightweight Cream

Highlighted Ingredients:
- Panthenol (Vitamin B5): Delivers moisture, softness, and shine.
- Cypress: Rich in antioxidants, and provides light, soothing hydration.
- Strengthening Polymers: Naturally-derived hair fixatives designed especially to aid in styling hair.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: Powered by Virtue’s revolutionary Alpha Keratin 60ku® protein, this is the ultimate multitasking product—a frizz-fighter, bounce-builder, style-setter, and shine-booster all in one. This lightweight formula blends seamlessly into hair without a trace, and works for every hair type.

Clinical Results: In a consumer Perception Study of 53 women who used 6-in-1 Styler for 1 week:
- 89% of women felt softer hair
- 86% of women felt their hair looked healthier
- 85% of women said their hair looked polished