What it is: A versatile styler that can be used on damp or dry hair, allowing you to tame, blowout, or deconstruct hair.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Dryness, Straightening, and Color Safe

Formulation: Cream

Highlighted Ingredients:
- Healthy Hair Molecule (OFPMA)

Ingredient Callouts: This product is cruelty-free and formulated without sulfates, silicone, and parabens.

What Else You Need to Know: Living Proof’s healthy hair molecule (OFPMA) increases the spread-ability on both damp and dry hair, critical to the product's versatility and performance. An emollient blend creates shape and control, while a clay enhances definition, grip and separation. Jojoba esters also condition and smooth the hair. This formula is color-safe and safe for chemically treated hair.

What it is:
A first-of-its-kind hair cream that enhances texture and body for the perfect air-dried style.

What it is formulated to do:
Air-dried hair is having a moment. The not-so-great thing about an air style is texture can be unpredictable and flyaways have a mind of their own. This innovative hair cream creates a more refined take on this relaxed style for great hair days—without the heat or hassle. A texture-enhancing blend of lightweight polymers boosts hair’s natural texture and adds bounce while a plant-based conditioning blend keeps hair soft and hydrated.

What it is formulated without
- Parabens
- Phthalates

What else you need to know:
Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.

What it is:
An award-winning, original ghd styler with a single heat setting for optimal temperature to effortlessly straighten, curl, or wave every hair type for smooth, frizz-free results.

Key benefits:
- Styles easily
- Smooths and eliminates frizz
- Create long-lasting results

If you want to know more…
Easy-to-use and safer for strands, the ghd Classic 1" Inch Styler with ceramic heat technology operates at the optimum 365°F styling temperature for smooth, no-frizz styling. It delivers professional, long-lasting results, sealing the cuticle for a glossy finish that looks salon-done and stays flawless all day. Designed for utmost styling flexibility, the versatile one-inch round barrel makes it easy to straighten, curl, or wave all hair types and lengths. It heats up in 30 seconds and works fast so you can effortlessly create everyday styles in a snap, while the smooth-contoured floating plates glide through strands without snagging or pulling.

What else you need to know:
This product comes with a two-year warranty, a professional nine-foot swivel cord, universal world voltage, and automatic shut-off after 30 minutes without use—ensuring peace of mind and optimum performance anywhere you go.

Research results:
In a consumer use study on 40 consumers, after 1 day:
- 100% agreed styler effortlessly glided through hair
- 100% agreed hair looked sleek
- 95% agreed styler is easy to use
- 95% agreed styler reduced frizz
- 93% agreed hair was straightened instantly

After 3 days post-styling:
- 90% agreed they had beautifully styled hair that lasted all day
- 90% agreed their hair style held longer than usual

What it is: A first-of-its-kind styler—applied in the shower and lightly rinsed—to create air-dried styles with enhanced body, softness, natural texture, and shine.

Hair Type: Straight and Wavy

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Curl-Enhancing, Hold, and Shine

Formulation: Cream

Fragrance: Fresh Citrus and Fruits

Highlighted Ingredients:
- Patented Thickening Molecule (PBAE): Deposits thickening dots on hair fibers to create body and fullness.

Ingredient Callouts: Free of parabens and silicone. This product is also cruelty-free.

What Else You Need to Know: This styler leaves behind cationic resins after lightly rinsing that bind to hair and flex when dried to enhance natural texture. Living Proof’s patented thickening molecule (PBAE) deposits thickening dots on hair to create body and fullness. Magnetic texturizers enhance waves and a resin controls flyaways and adds shine.

This product is an Allure Best of Beauty award winner.

What it is:
A unique, palm-sized detangling brush with a protective cover.

What it does:
Tangle Teezer is an innovative tool that painlessly and easily removes tangles and knots as it styles and dries hair. The uniquely designed teeth flex and flick as they glide through hair, minimizing breakage, splitting, and damage. With patented technology, it adds shine and reboots style on the go. Ideal for use on wet or dry hair, it can be used for all hair types, especially fragile or color-treated hair, extensions, weaves, and the fine, tangle-prone hair of children. The click-on, click-off cover protects the tool’s teeth from dirt and damage.

What else you need to know:
This product is made in the U.K.

Which hair type is it good for?
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A coconut-oil infused styler that hydrates and gives curls perfect definition.

Key benefits:
- Moisturizes and softens curls
- Gives definition and control
- Boosts volume

If you want to know more…
Whether you want to smooth, soften, shape, stretch, moisturize, define, control, boost volume, twist-out, tame frizz, add shine, or switch-up your look, SUPERCREAM® Coconut Curl Styler does it all.

What it is formulated WITHOUT:
- Parabens
- Sulfates

What else you need to know:
This product does not contain silicone. Less is more: experiment with different amounts of product to find the right balance for your curls and texture.

Which hair type is it good for?
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A non-drying gel to give your curls lasting hold and defined, frizz-free texture.

Key benefits:
- Defines curls
- Prevents frizz
- Gives strong hold

If you want to know more…
This strong-hold styler surrounds your curls with a non-sticky, protective curl cast that eliminates frizz and defines your curl shape. The unique formula—made with wheat and soy proteins—locks in moisture, amps up shine, and helps your curls go the distance.

What it is formulated WITHOUT:
- Parabens
- Sulfates

What else you need to know:
This silicone-free formula features a sunny, tropical starfruit and mango scent.