Trending Shampoo
Sephora customers often prefer the following products when searching for Trending Shampoo.
Discover the latest in haircare with this curated selection of trending shampoos. From innovative formulas to must-have ingredients, these top picks are designed to elevate your hair washing routine to new heights. Whether you're looking to add volume, combat frizz, or nourish your locks, this collection of trending shampoos offers something for every hair type and concern.
$30.50
love this shampoo...one of my favorite shampoos! I’ll always repurchase it & does not dry out my hair...My hair is 2c-3a and this is one of my favorite shampoos I tend to wash my hair multiple times a week and this shampoo is great.
What it is: A creamy, gentle hydrating shampoo that softly lathers to cleanse your hair and scalp removing build-up and dirt without stripping away moisture.
Hair Texture: Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Curl-Enhancing
- Dryness
- Scalp Build Up
Key Benefits:
- Removes build up and dirt without stripping away moisture
- Cleanses hair and scalp while leaving hair hydrated
- Hair is left healthy and hydrated
Highlighted Ingredients:
- Aloe and Honey: Natural humectants that attract hydration.
- Coconut Oil: Seals in hydration.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates
$38.00
Absolutely love this dry shampoo! I've tried so many since the trend came into play but no more testing! ...Best dry shampoo...Doesn’t let my hair dry like other dry shampoos do.
What it is: A super-absorbent formula that eliminates oils and impurities, leaving hair looking and feeling clean and refreshed with extra volume and a matte finish.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns: Volumizing, Oiliness, and Color Safe
Formulation: Spray
Highlighted Ingredients:
- Micro-fine Rice Powders: Absorb excess oils and odors, and as they absorb, they become translucent to naturally blend with all hair colors and expand to provide lift in the roots.
- Golden Root Extract: Increases moisture to prevent dryness and breakage.
$22.00
This shampoo strips my hair too much making it too dry and the smell is nothing special....I love this shampoo and the conditioner. It smells real good , keeps my hair soft and static free.
What it is: This multitasking, weightless hydrating shampoo instantly transforms dry or brittle hair. Plus, it detangles to help protect against breakage.
Hair Type: Medium and Thick
Hair Texture: Straight, Wavy, and Curly
Hair Concerns:
- Dryness
- Frizz
- Shine
$24.00
I love these shampoo bottles they are so sleek and modern! I love using this as a hydrating shampoo since normal shampoos usually dry out my hair and strip it too much - this doesn’t do that! ...Really love this Living Proof perfect hair day shampoo. It lathers very easily unlike some of the modern trendy brands and makes my hair feel very clean.
What it is: A hydrating shampoo that keeps hair cleaner and healthier for longer, powered by breakthrough Sili-CLONE™ HairTech.
Hair Texture: Straight, Wavy and Curly
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Damage, Split Ends, and Breakage
- Dryness
- Shine
Key Benefits:
- 72-hour hydration with every wash
- Long-lasting shine
- Soft, manageable hair
Highlighted Ingredients:
- Sili-CLONE™ HairTech: Engineered to mimic the five key benefits of silicone—detangling, slip, sleekness, conditioning, and shine—while delivering fuller-looking hair.
Ingredient Callouts: This product is cruelty-free.
What Else You Need to Know:
$19.00
So I needed a new color safe shampoo and this has been a life saver keeping my color bright!...I been using Moroccan oil shampoos and conditioners for years so I’m exited for their color protecting shampoo.
What it is: A pH-balanced, sulfate-free shampoo that helps protect against color fade while imparting radiant shine.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Shine
- Color Safe
- Color Fading
Key Benefits:
- Extends the life of hair color
- Enhances vibrancy and shine
- Promotes healthier-looking hair
Highlighted Ingredients:
- ArganID™: Infuses argan oil into hair's cortex, helping to seal and repair the hair.
- Sun Protection Quat: Color defense shield that helps protect hair from color loss and damage.
- Pomegranate Extract: Helps to protect keratin from environmental aggressors.
Ingredient Callo
$30.00
Verb Purple Shampoo...I tried the Verb Purple Shampoo. Several months ago, I bleached my hair at home to dye it a trendy color. ...It doesn't leave my hair dry like some other purple shampoos do. I'd recommend this product to anyone looking for a purple shampoo.
What it is: A shampoo that enhances cool tones and neutralizes brassy hues in blonde, highlighted, gray, and silver hair.
Hair Texture: Straight, Wavy, and Curly
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Brassiness
Key Benefits:
- Cleanses and brightens blonde hair
- Enhances cool tones
- Neutralizes brassy hues
Highlighted Ingredients:
- Pro-Grade Violet Pigment: Cancels out yellow and brassy tones.
- Acai Extract: Is high in hair-nourishing antioxidants.
Ingredient Callouts: Free of parabens and sulfates SLS & SLES. It is also vegan and cruelty-free.
What Else You Need to Know: Apply this toning shampoo evenly throughout hair, from roots to
$140.00
This is a shampoo I've bought multiple times. After trying out other popular shampoos, I always tend to go back to this one. ...Though more expensive than the other Bumble and Bumble shampoos, this one is great for dry and damaged hair. ...One of the best shampoos...Hydrating shampoo
What it is: This multitasking, weightless hydrating shampoo instantly transforms dry or brittle hair. Plus, it detangles to help protect against breakage.
Hair Type: Medium and Thick
Hair Texture: Straight, Wavy, and Curly
Hair Concerns:
- Dryness
- Frizz
- Shine
$55.00
Even put my boyfriend onto it! Its trendy for a reason. A little bit goes a long way...I used Ouai last night, air dried and woke up this morning to smooth, shiny and healthy feeling hair. I am impressed. Shampoo smells great, reminds me of an expensive perfume without the ungodly price tag.
What it is: A clarifying shampoo that deeply cleanses away dirt, oil, and product buildup with apple cider vinegar while keratin helps strengthen hair.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Oiliness
- Shine
- Flaky, Dry Scalp
Key Benefits:
-Cleanses Without Stripping
- Removes Product Buildup
- Adds Softness and Shine
Formulation: Liquid
Highlighted Ingredients:- Chelating Agents: Helps remove hard water deposits and impurities.
- Apple Cider Vinegar: Helps exfoliate and remove flakes, residue, and buildup, keeping hair healthy and shiny.
- Hydrolyzed Keratin: Helps soften, smooth, frizz and add shine.
BriogeoScalp Revival Charcoal + Coconut Oil Micro-exfoliating Scalp Scrub Shampoo
ITEM: 2445195
Size: 32 oz/ 936 mL
$181.00
amazing shampoo but expensive...This shampoo is great for cleaning the scalp. But it’s way too expensive considering other shampoos cheaper with same job....My scalp is generally itchy and very VERY flaky. This shampoo snapped it away (yes just like thanos). I have been looking for shampoos for the longest time and i haven’t found anything.
What it is: A charcoal-infused scrub shampoo for all that gently exfoliates, moisturizes, and soothes the scalp to support overall hair health.
Key Benefits:
- Gently exfoliates away dead skin, buildup, and flakiness
- Cleanses without stripping hair of essential moisture
- Intensely cleans congested hair follicles
Highlighted Ingredients:
- Binchotan Charcoal: Helps detoxify the scalp and hair by absorbing impurities and buildup.
- Coconut Oil: Moisturizes the scalp to help balance oil production.
- Microcrystalline Cellulose: Gently exfoliates buildup and flakes on scalp.
BriogeoDestined For Density™ Peptide Shampoo for Thicker, Fuller Hair
ITEM: 2632537
Size: 8 oz / 236 mL
$44.00
This product doesn’t follow that trend. It has more of a traditional shampoo texture to it. ...One of my favorite shampoos I’ve used
What it is: A shampoo that supports nutrient-rich microcirculation at the scalp and roots for fuller-, healthier-looking hair.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine
Hair Concerns:
- Thinning
- Volumizing
- Damage, Split Ends, and Breakage
Key Benefits:
- Contains naturally powerful, scientifically demonstrated ingredients for visibly thicker, fuller hair
- Gently cleanses for lightweight, bouncy results
- Briogeo NOVA Complex stimulates the scalp and strengthens strands to promote visible density in fine, thinning hair
Highlighted Ingredients:
- Energy Complex (Caffeine, CoQ10, and Green Coffee Oil): Stimulates the scalp and delivers antioxidant prote
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