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Trending Shampoo

Sephora customers often prefer the following products when searching for Trending Shampoo.

Discover the latest in haircare with this curated selection of trending shampoos. From innovative formulas to must-have ingredients, these top picks are designed to elevate your hair washing routine to new heights. Whether you're looking to add volume, combat frizz, or nourish your locks, this collection of trending shampoos offers something for every hair type and concern.

PATTERN by Tracee Ellis RossHydration Shampoo with Aloe & Honey

ITEM: 2494318

Size: 9.8 oz/ 289.8 mL

227 Reviews

$30.50

Buy Now

My hair is 2c-3a and this is one of my favorite shampoos I tend to wash my hair multiple times a week and this shampoo is great. ...one of my favorite shampoos! I’ll always repurchase it & does not dry out my hair...love this shampoo

What it is: A creamy, gentle hydrating shampoo that softly lathers to cleanse your hair and scalp removing build-up and dirt without stripping away moisture.

Hair Texture: Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Curl-Enhancing
- Dryness
- Scalp Build Up

Key Benefits:
- Removes build up and dirt without stripping away moisture
- Cleanses hair and scalp while leaving hair hydrated
- Hair is left healthy and hydrated

Highlighted Ingredients:
- Aloe and Honey: Natural humectants that attract hydration.
- Coconut Oil: Seals in hydration.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates

DrybarDetox Dry Shampoo

ITEM: 1918606

Size: 3.5 oz/ 104 mL Lush Scent

296 Reviews

$38.00

Absolutely love this dry shampoo! I've tried so many since the trend came into play but no more testing! ...Best dry shampoo...Doesn’t let my hair dry like other dry shampoos do.

What it is: A super-absorbent formula that eliminates oils and impurities, leaving hair looking and feeling clean and refreshed with extra volume and a matte finish.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Volumizing, Oiliness, and Color Safe

Formulation: Spray

Highlighted Ingredients:
- Micro-fine Rice Powders: Absorb excess oils and odors, and as they absorb, they become translucent to naturally blend with all hair colors and expand to provide lift in the roots.
- Golden Root Extract: Increases moisture to prevent dryness and breakage.

$22.00

This shampoo strips my hair too much making it too dry and the smell is nothing special....I love this shampoo and the conditioner. It smells real good , keeps my hair soft and static free.

What it is: This multitasking, weightless hydrating shampoo instantly transforms dry or brittle hair. Plus, it detangles to help protect against breakage.


Hair Type: Medium and Thick


Hair Texture: Straight, Wavy, and Curly


Hair Concerns: 

- Dryness

- Frizz

- Shine

$30.00

Verb Purple Shampoo...I tried the Verb Purple Shampoo. Several months ago, I bleached my hair at home to dye it a trendy color. ...It doesn't leave my hair dry like some other purple shampoos do. I'd recommend this product to anyone looking for a purple shampoo.

What it is: A shampoo that enhances cool tones and neutralizes brassy hues in blonde, highlighted, gray, and silver hair.

Hair Texture: Straight, Wavy, and Curly

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Brassiness

Key Benefits:
- Cleanses and brightens blonde hair
- Enhances cool tones
- Neutralizes brassy hues

Highlighted Ingredients:
- Pro-Grade Violet Pigment: Cancels out yellow and brassy tones.
- Acai Extract: Is high in hair-nourishing antioxidants.

Ingredient Callouts: Free of parabens and sulfates SLS & SLES. It is also vegan and cruelty-free.

What Else You Need to Know: Apply this toning shampoo evenly throughout hair, from roots to

MoroccanoilColor Care Shampoo

ITEM: 2654515

Size: 8.5 oz / 250 mL

326 Reviews

$40.50

The shampoo helps my color last longer and stays brighter. ...I recently dyed my hair black and the shampoos I used strips the color at times. I found that this shampoo didn’t strip my hair color.

What it is: A pH-balanced, sulfate-free shampoo that helps protect against color fade while imparting radiant shine.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Shine
- Color Safe
- Color Fading

Key Benefits:
- Extends the life of hair color
- Enhances vibrancy and shine
- Promotes healthier-looking hair

Highlighted Ingredients:
- ArganID™: Infuses argan oil into hair's cortex, helping to seal and repair the hair.
- Sun Protection Quat: Color defense shield that helps protect hair from color loss and damage.
- Pomegranate Extract: Helps to protect keratin from environmental aggressors.

Ingredient Callo

$51.00

Living Proof Perfect hair Day Shampoo I’ve tried so many shampoos that either strip my hair or leave behind a heavy residue, but this one is different. ...The lather is rich, the fragrance is uplifting, and my hair stays cleaner for much longer than with other shampoos I’ve tried

What it is: A hydrating shampoo that keeps hair cleaner and healthier for longer, powered by breakthrough Sili-CLONE™ HairTech.


Hair Texture: Straight, Wavy and Curly


Hair Type: Fine, Medium, and Thick


Hair Concerns:
- Damage, Split Ends, and Breakage

- Dryness

- Shine


Key Benefits: 
- 72-hour hydration with every wash

- Long-lasting shine

- Soft, manageable hair


Highlighted Ingredients:
- Sili-CLONE™ HairTech: Engineered to mimic the five key benefits of silicone—detangling, slip, sleekness, conditioning, and shine—while delivering fuller-looking hair.

$140.00

Hydrating shampoo...Though more expensive than the other Bumble and Bumble shampoos, this one is great for dry and damaged hair. ...One of the best shampoos...This is a shampoo I've bought multiple times. After trying out other popular shampoos, I always tend to go back to this one.

What it is: This multitasking, weightless hydrating shampoo instantly transforms dry or brittle hair. Plus, it detangles to help protect against breakage.


Hair Type: Medium and Thick


Hair Texture: Straight, Wavy, and Curly


Hair Concerns: 

- Dryness

- Frizz

- Shine

$44.00

This product doesn’t follow that trend. It has more of a traditional shampoo texture to it. ...One of my favorite shampoos I’ve used

What it is: A shampoo that supports nutrient-rich microcirculation at the scalp and roots for fuller-, healthier-looking hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine

Hair Concerns:
- Thinning
- Volumizing
- Damage, Split Ends, and Breakage

Key Benefits:
- Contains naturally powerful, scientifically demonstrated ingredients for visibly thicker, fuller hair
- Gently cleanses for lightweight, bouncy results
- Briogeo NOVA Complex stimulates the scalp and strengthens strands to promote visible density in fine, thinning hair

Highlighted Ingredients:
- Energy Complex (Caffeine, CoQ10, and Green Coffee Oil): Stimulates the scalp and delivers antioxidant prote

$57.00

amazing shampoo but expensive...This shampoo is great for cleaning the scalp. But it’s way too expensive considering other shampoos cheaper with same job....Best Shampoo I've Ever Tried!...This shampoo did wonders for my dry, itchy scalp. I've tried quite a few shampoos to soothe my scalp but this has to be the best one yet!

What it is: A charcoal-infused scrub shampoo for all that gently exfoliates, moisturizes, and soothes the scalp to support overall hair health.

Key Benefits:
- Gently exfoliates away dead skin, buildup, and flakiness
- Cleanses without stripping hair of essential moisture
- Intensely cleans congested hair follicles

Highlighted Ingredients:
- Binchotan Charcoal: Helps detoxify the scalp and hair by absorbing impurities and buildup.
- Coconut Oil: Moisturizes the scalp to help balance oil production.
- Microcrystalline Cellulose: Gently exfoliates buildup and flakes on scalp.

$46.00

I love powder dry shampoos....I am always looking for a dry shampoo wherr I don't have to spray butane or propane on my head. ...LOVE this dry shampoo. Perfect for blondes. I've used different kinds of aerosol can dry shampoos and other loose powder dry shampoos, but they all left my hair looking more greasy than clean.

What it is: A soft, fine dry shampoo powder, style extender, and volumizer that instantly absorbs oil and refreshes styles while adding texture and volume.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Thick, and Medium

Hair Concerns:
- UV Protection
- Oily Scalp

Key Benefits:
- Adds volume
- Addresses oiliness
- Color-safe

Highlighted Ingredients:
- Silica: Helps absorb oil.
- Corn Starch and Tapioca Starch: Provide texture and volume.

Ingredient Callouts: Free of parabens, formaldehydes, phthalates, and mineral oil. It is also cruelty-free.

What Else You Need to Know: This dry shampoo cleanses roots and adds texture for a refreshe

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Trending Conditioner
“Not a bad product, but not any more effective than some drugstore conditioners, and MUCH more expensive”
Trending Face Wash
“This exfoliator has larger beads than the more common microdermabrasion trendy exfoliators found very commonly. That being said, it's not like liquid sandpaper for the face”
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“But in Korea, Japan and other places it’s very popular and trendy. Why? Because this liquid form product type with lot of effective ingredients like Hyaluronic Acid, collagen, probiotics, tripeptides, hibiscus flower extract scientifically created to easy go through the skin immediately”
Trending Moisturizer
“Also with all of the Korean sunscreens that are trending, I feel as though this is comparable! I love that is has no white cast on my tan skin and feels just like a moisturizer”
Women's Shampoo
“There are many YouTube videos on how amazing it is. For women with thin/fine hair whose parting is a bit too wide, you lift your hair right beside your parting on both sides and spray and it covers your scalp and makes your hair so much thicker”
Luxury Shampoos
“This shampoo does not weigh down your hair at all. I love how luxurious this shampoo smells”
Trending Mascara
“I have long lashes and this is the perfect mascara to elevate the look of my lashes. It give them fullness and length. it is perfect for the new “clean girl” trend”
Shampoos For Men
“I bought a bottle of this for my boyfriend a couple of years ago and we have since repurchased it several times”
Trending Exfoliators
“I was first exposed to this exfoliator when I went for a spa treatment. It’s one of the best daily exfoliators I’ve ever used”
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“Saha scalp has this awesome ginger scalp scrub which I felt I desperately needed since my scalp has been so colleged up and full of dandruff and I was weary on the scent and feel since it’s ginger but it felt refreshing”

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