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Trending Mascara

Sephora customers often prefer the following products when searching for Trending Mascara.

Looking for the perfect best mascara for long lashes to enhance your lashes and make your eyes pop? Look no further than our Trending Mascara collection. From lengthening to volumizing, these sought-after mascaras are designed to give you the fluttery lashes of your dreams. Whether you prefer a natural look or want to go bold with dramatic lashes, our Trending Mascara selection has something for everyone. Get ready to bat those lashes and achieve show-stopping eye looks with the latest and most popular mascaras on the market.

ILIALimitless Lash Lengthening Clean Mascara

Size: 0.27 / 8·ITEM: 2335198

Color: After Midnight - Soft Black

5.3K Reviews

$40.00

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This is my fav mascara that I have worn for years. I’ve tried better than sex, I’ve tried all the trendy mascaras that people have said are the best. ...Great clean mascara. Does smudge easier than other mascaras but good for long wear

What it is: An award-winning clean mascara that lengthens, lifts, and separates—now in a new brown shade. Safe for sensitive eyes.

Formulation Type: 
Volumizing and Lengthening


Benefits: Long-wearing


Highlighted Ingredients: 
- Arginine and Biotin: Powerful lash-care heroes that help strengthen and fortify.

- Organic Shea Butter: Weightlessly conditions and adds a soft, flexible feel.

- Ethically Sourced Beeswax: Nourishes and defines lashes without clumping.


Ingredient Callouts: This product is gluten-free, cruelty-free, and comes in recyclable packaging.

$19.00

I have long lashes and this is the perfect mascara to elevate the look of my lashes. It give them fullness and length. it is perfect for the new “clean girl” trend....This mascara is super nice!! It gives me length and that feathery natural lash for everyday natural makeup which I love!

What it is: A mini universal mascara with a unique eye-hugging brush to lift, lengthen, curl, and volumize every lash type for a lusher look.

Formulation Type:
Volumizing, Curling, and Lengthening

Benefits: Long-wearing

Highlighted Ingredients:
- Castor Oil: Conditions, softens, and nourishes lashes.

Ingredient Callouts: Free of parabens. It is also vegan and cruelty-free.

What Else You Need to Know: Finding the perfect mascara comes down to your lash type, which differs from person to person. This weightless, easy-to-build formula and curvy, multi-length brush are made to give every lash type (fine/sparse, full/thick, straight, and curly) more lift, length, curl, and volume.

LancômeMini Monsieur Big Mascara

ITEM: 1956184

Size: Mini Size Black - 0.13 oz/ 4 mL

3.5K Reviews

$24.00

Best mascara on the market. I’ve been using this for years, I’ve tried other trending brands like YSL, Dior, and they don’t do it like this one!!...My favorite mascara honestly Lancôme mascaras are the best.

What it is:
A high-volume mascara that delivers bold lash volume for up to 24 hours.

What it does:
The Monsieur Big Mascara features a large brush and an ultra-creamy formula that glides onto lashes like silk and delivers up to 12 times the volume with up to 24 hours of wear. Ideal for all-day wear, this mascara doesn’t require touch-ups and doesn’t flake or smudge.

$22.00

Great for getting that trendy brow lamination effect at home without spending salon money.

What it is: A texturizing and setting eyebrow wax that provides the ultimate in eyebrow styling with extreme 12-hour hold.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: The Fluff & Fix Brow Wax is your cheat for an instant brow lift. In a single stroke, eyebrows are tamed, lifted, and look freshly styled all day long. The results are visible immediately: eyebrows appear denser and fuller after application. This setti

SaieMini Mascara 101 Lengthening and Lifting

Size: 0.17 oz / 5 g·ITEM: 2492841

Color: Black

694 Reviews

$23.00

Great mascara!...One of the best mascaras! Great quality and consistency....The best mascara I’ve ever used...I’ve tried many trendy mascaras in my life, benefits, two face, Lancôme, Dior, Estée Lauder...forget about them.

What it is: A clean mascara that lifts, lengthens and creates volume. Formulated with nourishing ingredients that condition and leave lashes full and flexible.

Formulation Type:
Lengthening

Highlighted Ingredients:
-Beeswax: Allows the mascara to coat, lengthen, and stiffen (but not harden) lashes.
- Shea Butter: Moisturizing and nourishing, it also creates a silky, smooth texture.
- Hydra-Mineral Complex: Rich in minerals for lash strengthening.

Ingredient Callouts: This product is cruelty-free.

What Else You Need to Know: This formula uses nourishing shea butter, beeswax and our hydra-mineral complex to lift and separate every lash.

Too FacedBetter Than Sex Foreplay Waterproof Mascara Primer

Size: 0.27 oz / 8 mL·ITEM: 2693117

Color: Deep Black - pitch black

589 Reviews

$41.00

Cool product, my first black mascara primer...I am pretty familiar with Too faced better than sex line, I don’t like the mascara, though I like the liner. And now I am thankful that Influenster let me try this trendy new product....This mascara primer, I have worn it by itself, with other mascaras, and falsies.

What it is: A pitch black, waterproof, nourishing, lengthening, lifting, and thickening mascara lash primer that delivers up to 24-hour improved mascara wear.


Formulation Type: Volumizing, Curling, Lengthening


Benefits: Long-wearing, Waterproof


Ingredient Callouts: Free of parabens and mineral oil. It is also cruelty-free.


What Else You Need to Know: Nourishing formula wraps lashes in a blend of argan and grape seed oils to deliver up to 24-hour improved mascara wear. The double-arch molded crescent brush separates and coats each lash from root to tip with deep black pigments. 

LancômeMini Lash Idôle Lengthening & Volumizing Mascara

Size: 0.16 oz/ 5 mL·ITEM: 2417152

Color: 01 Glossy Black - black

11.1K Reviews

$24.00

The wand reminds me of the butterfly effect lashes that were trending a few years ago and I’m really into it! This has quickly become my go to mascara for a night out....My natural lashes are relatively long/ voluminous, so I usually like a mascara to amplify that won’t flake or smudge. Most brown shades look far more unnatural in my opinion vs a standard black shade, but I wanted to try this for a summer look that’s so trendy currently..

What it is: A mini mascara that targets every single lash for instant lift, length, and fanned-out volume without clumps.

Formulation Type:
Volumizing, Lengthening

Highlighted Ingredients:
- White Tea Extract: An antioxidant-rich ingredient that conditions and cares for lashes.

Ingredient Callouts: Free of mineral oil and sulfates SLS & SLES.

What Else You Need to Know: This mascara has a curved wand that pushes up and fans out lashes for an open-eye effect with up to 24 hours of lasting power. 360 micro-size bristles grab and lengthen every lash from root to tip (no matter how small), while the lightweight gel formula leaves the lashes feathery soft—without flaking, clumping, or smudging.

Benefit CosmeticsMini Fan Fest Fanning & Volumizing Mascara

Size: 0.14 oz / 4 g·ITEM: 2658870

Color: Hyper Black

3.5K Reviews

$22.00

My few favorite mascara for full lashes!...I recieved complimentary from Benefit thier Fan Fest Mascara. Not only does it have a fun name and trendy look, it makes my lashes super long and full. ...Reminds me 90s lash look that is trendy now. Also I struggle with dark circles that I consistently getting after wearing any type of mascara.

What it is: A fanning and volumizing mascara that fans out lashes side-to-side, amplifies volume, and multiplies the look of lashes.

Highlighted Ingredients:
- Provitamin B5: Helps lashes feel conditioned.
- Cranberry Extract: Contains beneficial fatty acids to help lashes feel nourished.
- Rice Wax: Defines and separates lashes and gives lift that lasts.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance.

What Else You Need to Know: This mascara uses Benefit Cosmetics’ custom-engineered Full-Flex F

Fenty Beauty by RihannaHella Thicc Volumizing Mascara

Size: .33 oz / 10 ml·ITEM: 2656130

Color: Cuz I'm Black - black

1.3K Reviews

$30.00

Good Mascara...I love the shape of the bottle. It’s super trendy and cute. I like that the mascara doesn’t leave clumps like a lot of them do. ...FOUND MY GO-TO MASCARA!!...I absolutely LOVE this product! This mascara is my everyday mascara now. I have tried many different mascaras trying to find my go to and finally I tried Hella Thicc Volumizing Mascara and found it!

What it is: A long-wear, transfer-resistant mascara that delivers instant volume without the weight and lifts and lengthens lashes for a bold, dramatic look.


Formulation Type: 
Volumizing


Benefits: Long-wearing


Ingredient Callouts: This product is cruelty-free.


What Else You Need to Know: Get irresistibly thick and lifted lashes. This long-wear mascara lengthens, lifts, and delivers curvaceous volume—plus it resists sweat, humidity, and transfer. The ultra-slick formula glides on smoothly, coating every lash in one swipe.

Benefit CosmeticsBADgal BANG! Volumizing Waterproof Mascara

Size: 0.3 oz / 8.5 g·ITEM: 2520294

Color: Black - pitch black

1.3K Reviews

$39.00

I fell in love at the first sign with this mascara. The design looks so unique and trendy. This mascara infused by Gravity-Defying Formula contains lightweight aero-particles, and ProVitamin B5 known to fuel thickness & strength. ...I was gifted by benefitcosmetics, and this mascara is the new IT GIRL MASCARA!! Not only is the packaging so cute and trendy, but the wand is perfect for a voluminous mascara application.

What it is: A fan favorite, BADgal BANG! Volumizing Mascara is now available in a waterproof formula— BADgal just got badder.

Formulation Type:
Volumizing

Benefits: Waterproof

What Else You Need to Know: This gravity-defying formula, featuring ultralight aero-particles, creates major volume without weighing down lashes for waterproof volume without the weight.

Clinical Results: In an instrumental test on 20 participants, this mascara was shown to:
- Provide up to 36 hours of wear

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“I’ve had one of these eyeliners in rotation for a long time, and while I’m fickle and I might think there’s something out there that can top this, I keep coming back. ”
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“I like my natural lash look, I haven’t been able to hop on the fake lash trend as I don’t think I look right with them and it bothers me that something like that is on my eye lid”
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“I had naturally a good amount of brows but when I was younger I suffered under the “overplucking” trend and now I have some sparse spaces”
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“I also use them separately as a base under other eyeshadow, and it held the eyeshadow on all day. Using it alone or with other eyeshadows, it did not crease”
Healthy Mascara
“I really like this I have been using it for a few weeks now and it keeps my lashes and brows healthy and long! I would recommend this to anyone who is looking to get healthy lashes with a little bit of growth”
Trending Lipstick
“The color of the lipstick is very pretty, it's a color that is very trendy, it looks good with any makeup, it's matte and long-lasting”
Trending Concealer
“This concealer is by far one of the most skin like concealers I’ve ever tried”
Better Lashes Mascaras
“I put Roller Lash on first. 2 coats (my preference) and then a coat or 2 of Better Than Sex and my lashes look like when I was using drugstore mascara”
Summer Mascara
“If you’re looking for an amazing mascara this is it. My lashes never looked so voluminous and long before , I have been trying so many mascaras but this one is really one of the best out there”
Tubing Mascara
“I took a star off because this really isn’t a tubing mascara. It’s easier to wash off than traditional mascara but does not come off in “tubes” like other tubing mascaras”

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