Trending Shampoo

Sephora customers often prefer the following products when searching for Trending Shampoo.

Looking to upgrade your haircare routine? Look no further than our Trending Shampoo collection. We've curated a selection of the most sought-after shampoos on the market, designed to transform your locks and give you that salon-worthy shine. Whether you're looking for volumizing, clarifying, or hydrating formulas, we've got you covered. Explore our range of trending shampoos that are making waves in the beauty world, and discover the perfect match for your hair type and concerns. Get ready to turn heads with healthier, more beautiful hair that's sure to make a statement.

shu uemuraUrban Moisture Deep Hydration Shampoo for Dry Hair

ITEM: 1842574

Size: 10 oz/ 300 mL

441 Reviews

$56.00

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There’s only ever been one shampoo that could ever do that and I’ve tried MANY shampoos. ...Great shampoo for dry frizzy hair...I also tend to have oily roots and hydrating shampoos make it worse. This was not the case. My hair lasted way longer than with other hydrating shampoos.

What it is: An intensely hydrating shampoo for dry hair formulated with Japanese-sourced moringa oil and red algae to cleanse, moisturize, and protect hair against pollutants and future dryness.

Hair Type: Fine, Medium, and Thick

Hair Texture: Coily, Curly, Straight, and Wavy

Hair Concerns:
- Dryness
- Frizz
- Shine

$44.00

This shampoo got rid of my brassiness in one shampoo. It worked much faster and better than other people shampoos I’ve used....I love this shampoo! It keeps my blonde nice and icy without drying it out like other purple shampoos do!

What it is: An ultra-violet, anti-brass purple shampoo that instantly neutralizes brassy undertones in lightened, cool blonde, bleached, or gray hair while also strengthening hair with hyaluronic acid.

Hair Type: Fine, Medium, and Thick

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Concerns:
- Brassiness
- Color Safe
- Damage/Split Ends/Breakage

$30.00

This shampoo has been trending lately for the hair growth properties. ...Must have shampoo...This Rosemary shampoo is one of the best shampoos on the market.

What it is: Treatment Shampoo with Rosemary Oil, Plant Proteins + Essential Ceramides to help strengthen hair. Signature scent of Rosemary. Dermatologist-Tested.


Hair Texture: Straight, Wavy, Curly, and Coily


Hair Type: Fine, Medium, and Thick


Hair Concerns:
- Anti-Aging

- Thinning

- Color Safe


Key Benefits: 
- Helps strengthen hair

- Helps minimize breakage

- Helps restore the protective scalp barrier


Highlighted Ingredients:
- Pure Rosemary Oil: Helps minimize hair thinning.

$29.00

best shampoo ever...used this after a really bad experience w/ other shampoos, first time using it and got so many compliments on my hair 🤍...best blonde toning shampoo...The best toning shampoo that I have found for my blonde hair. Keeps my highlights looking fresh, without the brassiness of traditional shampoos.

Which hair texture is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Brassiness
- Color Safe
- Dryness

What it is:
A gently cleansing formula that contains deep purple pigments to cancel out warmth in blonde, gray, and white hair.

$46.00

Throw away all other shampoos!!...An amazing shampoo that I never want to run out of. It is literally life changing....As a cosmetologist I'm always skeptical of detox shampoos of any kind. So when I received the L'Oréal Professionnel Metal Detox shampoo to try, I was curious but skeptical.

What it is: A sulfate-free shampoo formulated with exclusive technology that gently removes harmful metal particles found in water to protect hair color and improve overall hair health.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Shine

- Damage, Split Ends, and Breakage

- Color Fading


$30.00

Great Shampoo...Compared to other shampoos, this one is great for my hair and scalp! ...Love this shampoo!...I really love this shampoo. I’ve been using it for a few years now and it’s one of my favorite clarifying shampoos.

What it is: A vegan shampoo formulated for hair fallout and powered by aloe vera and other gentle, high-performing plant-derived ingredients for fuller-, thicker-looking hair.

Hair Type: Fine, Medium, and Thick

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Concerns:
- Thinning
- Anti-Aging
- Damage/Split Ends/Breakage

OUAIFine Hair Shampoo

ITEM: 2319838

Size: 10 oz/ 300 mL

1.3K Reviews

$32.00

Drugstore shampoos have the same results...I really like this shampoo, however I think there are drugstore shampoos that work just as great. ...Great basic shampoo! I have a very sensitive scalp and this is one of the only shampoos I can handle!

What it is: A color-safe shampoo breathes life into fine, flat hair with an incredible do-it-all formula that tackles the most common concerns for your hair type.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine

Hair Concerns:
- Dryness
- Flatness
- Damage, Split Ends, and Breakage

Key Benefits:
- Adds volume and bounce
- Strengthens and thickens hair
- Hydrates and nourishes

Formulation: Gel

Highlighted Ingredients:
- Biotin: Strengthens and reinforces hair by delivering essential nutrients.
- Chia Seed Oil: Thickens and volumizes.
- Hydrolyzed Keratin: Softens, smooths frizz, and adds shine.

daeSignature Shampoo

ITEM: 2431294

Size: 32 oz/ .94 L

852 Reviews

$68.00

The Holy Grail of Shampoos...Clarifiying shampoos are too drying to use all the time. THIS shampoo is amazing. ...I have seb dermatitis and therefore very reactive to shampoos and I loveeee this product. I always use sulfate-free shampoos (usually SheaMoisture) but I have been using this shampoo for the last few months.

What it is: A nourishing, color-safe shampoo that gently cleanses with a rich lather to strengthen, add shine, and tame frizz, leaving hair smelling dreamy.

Hair Texture: Straight, Wavy, and Curly

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Color Safe
- Frizz
- Shine

Key Benefits:
- Gently cleanses and softens
- Strengthens and nourishes
- Tames frizz and adds shine

Highlighted Ingredients:
- False Daisy Extract: Strengthens hair and promotes a healthy scalp.
- Signature Desert Botanical Blend: Hydrates, tames frizz, adds shine, strengthens, and prevents breakage.

Ingredient Callouts: This product is vegan and cruelty-free.

What Else You Need

daeMini Signature Shampoo

ITEM: 2403103

Size: 3oz/ 90mL

852 Reviews

$14.00

Descent shampoo (Dae - Daily shampoo). Pros - leathers very well and fast, clean hair, no scalp acne that happens with other shampoos. ...Best Shampoo...I love this shampoo! My hair is usually very frizzy especially in warm weather.

What it is: A nourishing, color-safe shampoo that gently cleanses with a rich lather to strengthen, add shine, and tame frizz, leaving hair smelling dreamy.

Hair Texture: Straight, Wavy, and Curly

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Color Safe
- Frizz
- Shine

Key Benefits:
- Gently cleanses and softens
- Strengthens and nourishes
- Tames frizz and adds shine

Highlighted Ingredients:
- False Daisy Extract: Strengthens hair and promotes a healthy scalp.
- Signature Desert Botanical Blend: Hydrates, tames frizz, adds shine, strengthens, and prevents breakage.

Ingredient Callouts: This product is vegan and cruelty-free.

What Else You Need

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“However, I do lose more hair in the shower after using specifically this conditioner. I also received the shampoo and the weekly softener, so when I skip this conditioner I don't lose as much hair and have noticed this trend over a month”
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“Average performance as a face wash and therefore way overpriced for what it is”
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“I’ve been trying a lot of moisturizers that might not irritate my nose area or mouth area unlike other moisturizers”
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“I really like how well this shampoo works . It's alot better then other shampoos that I have used in the past”
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“This is hands down the best purple shampoo I’ve tried! It has a luxurious lather, smells amazing, and it doesn’t dry out my hair like a lot of other purple shampoos do. 10/10 definitely would recommend”
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“I’ve tried probably a hundred mascaras , this so far is the best. The main thing is just take your time with the big brush- I don’t know WHY the trend is for cumbersome design- and have a disposable mascara wand ready for a re-comb just in case the huge brush deposits a glob”
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“It has a dry finish, but within hours your hair feels softer and smells amazing with this lemon scent that lathers well and is perfect for men who want more volume or have thinning hair”
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“This shampoo smells absolutely AMAZING. It's very masculine with its woody and ginger and gourmet scents that cling to you for days afterwards”
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“I have an itchy scalp and have been trying sulphate free products to alleviate it, and this product has helped with that”

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