Sephora x the Toronto Tempo

Sephora Canada’s Partnership with the Toronto celebrates the freedom of self- expression and the freedom of belonging.

Our partnership with the Toronto Tempo champions self-expression and belonging. Our Pretty Badass partnership platform is a celebration of a more expansive vision of beauty and belonging, built on the belief that women cannot be defined by a single label, trait, or expectation. The high-energy platform pushes the beauty and sports conversation forward by turning the word “pretty” on its head and rejecting the misconception that women must be put into boxes – feminine or athletic; beautiful or brainy; pretty or badass - and instead celebrates their limitless individuality and power.