Cherry Makeup

What it is: A buttery-soft, buildable cream blush and lip tint that melts into the skin for a naturally radiant finish.

Ingredient Callouts: Free of parabens, phthalates, and retinyl palmitate. It is also gluten-free and cruelty-free.

What Else You Need to Know: This long-wearing, nonsticky formula is ultra-hydrating, courtesy of nourishing ingredients like avocado oil and aloe vera extract. Available in six unique shades, the pigments are buildable to your liking—from sheer to bold—and the formula is lightweight on the skin.

What it is: A bestselling, creamy, weightless, liquid lipstick that coats your lips in flawless color to become a transfer-proof, full-coverage, last-all-day stain.

Formulation Type: Lipstick

Benefits: Hydrating, Long wearing

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This creamy formula is formulated with avocado oil and transforms into a veil of soft, comfortable, velvet pigment, with

What it is: A liquid blush that can be blended sheer or layered for more intense payoff and is infused with hyaluronic acid and mushroom for a hydrated flush of color.

Highlighted Ingredients:
- Snow Mushroom, Reishi Mushroom, and Hyaluronic Acid: Combine to hydrate for plumper-, smoother-looking skin.
- Plant-Derived Collagen: Helps improve the look of skin texture, elasticity, and firmness.

Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

What Else You Need to Know: This weightless, buildable liquid blush is 90 percent natural, clean, vegan, and cruelty-free.

What it is: A lip luminizer and plumper that delivers a hint of tint and fuller-looking lips.

Highlighted Ingredients:
- Shea Butter
- Vitamin E

Ingredient Callouts: Free of parabens and phthalates. It is also gluten-free and cruelty-free.

What Else You Need to Know: Gloss Bomb Heat has an innovative Plump Job Complex that contains a blend of ingredients designed to gently plump lips for an undeniably fuller pout. The conditioning shea butter and vitamin E help lock in moisture for an intense wet-look shine finish.

Clinical Results: In a consumer study of 30 volunteers:
- 96% agreed it feels nourishing and provides a high-shine finish
- 93% agreed it feels conditioning

What it is: A clinically tested, ultra-shiny gloss with immediate and long-term softening, hydrating, and visibly plumping benefits.

Highlighted Ingredients:
- MAXI-LIP™: Scientifically and clinically shown to visibly increase lip volume by 40 percent.
- Shea Butter: Hydrates and soothes the lips.
- Rosehip Oil: Makes lips feel pillowy soft.

Ingredient Callouts: This product is cruelty-free and vegan.

What Else You Need to Know: This clean lip gloss feels wonderful to apply with a plush applicator that luxuriously hugs your lips. Immediately, lips feel comforted and appear ultra-shiny and smooth with less-visible lines and signs of irritation

What it is: A long-wearing eyeliner with a rich, creamy, buildable, blendable formula that glides on smoothly, delivering crisp, true color that won’t skip, tug, or transfer.

What Else You Need to Know: Featuring a deep burgundy-red shade with a shimmering finish, this creamy, long-wearing eyeliner glides on smoothly, delivering buildable color that captures the rich, wine-like hue and full sweetness of cherries. The formula is versatile too, allowing you to create looks that range from subtle to bold.