Eye Defining Makeup

What it is: A long-wearing mascara that provides fuller-looking, well-defined lashes while supporting your lash health.

Formulation Type: Volumizing

What Else You Need to Know: An ultra-black buildable mascara to instantly define and separate every lash with its multidimensional brush. Long-lasting yet easy to remove and doesn't clump, run, or flake. Formulated and enriched with plant-based proteins and vegetable-derived waxes to smooth and condition lashes.

Clinical Results: In a use test on 20 volunteers after 21 days of use:
- 95% of women said their lashes were fully revealed, defined, and separated
- 95% of women said their lashes appeared multiplied after application

What it is: A long-lasting, ultra-black, waterproof mascara that creates fuller, well-defined lashes while supporting lash health.

Formulation Type: Volumizing

Benefits: Long-wearing and Waterproof

Ingredient Callouts: It is vegan.

What Else You Need to Know: This is a waterproof, ultra-black, buildable mascara that instantly defines and separates every lash with its multidimensional brush. It’s long-lasting yet easy to remove and doesn’t clump, run, or flake. It’s also formulated and enriched with plant-based proteins and vegetable-derived waxes to smooth and condition lashes.

What it is: A dual-ended liquid eyeliner with a fine calligraphy tip on one end, and brush on the other for a range of sleek to dramatic effects.

Ingredient Callouts: Free of sulfates, parabens, and fragrance.

What Else You Need to Know: Formulated in the blackest shade of black, this dual-ended liquid liner delivers ultimate precision and makes fluid strokes easy to achieve. With a fine calligraphy tip on one end and a brush tip on the other, it creates a spectrum of transforming effects, from classic, sleek lines to dramatic wing-tips or a sultry, doe-eyed effect.

What it is: The ultimate no-budge pencil. A gel-based formula allows for effortless play and no-skip application. Delivers 12-hour color-rich, fade-proof wear.

 
Key Benefits: 
- Long-wearing

- Waterproof

Ingredient Callouts: It is cruelty-free.

What Else You Need to Know: The perfect line meets the perfect smudge in this ultimate no-budge pencil. This award-winning liner lines, smudges, and blends into a shadow. It’s perfect for adding depth and definition to waterline. Endless play from one go-to pencil that sets in seconds and delivers 12-hour, waterproof, and sweatproof wear.

What it is: A bestselling cream eyeshadow stick that glides on with ease and lasts for up to 24 hours.

Ingredient Callouts: Free of parabens, formaldehydes, phthalates, mineral oil, sulfates SLS & SLES, and triclosan. This product is also vegan.

What Else You Need to Know: Prime, define, or highlight with buildable eyeshadow shades and finishes to complement all skin tones, eye shapes, and looks. This creamy, blendable stick glides on tug-free. The waterproof, long-lasting, color-true formula stays put for up to 24 hours without settling, creasing, smudging, or flaking.

What it is: A swipe-on shadow stick that delivers bold color in seconds with 12-hour wear that’s smudgeproof, water-resistant, and non-flaking.

Ingredient Callouts: Free of parabens, phthalates, mineral oil, sulfates SLS & SLES, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What Else You Need to Know: This creamy shadow stick seamlessly glides onto lids to sculpt, define, and spotlight eyes with smudgeproof, water-resistant wear for up to 12 hours. One swipe unlocks high-impact color, all-day wear, and instantly bold looks—no brushes, no fallout, no fuss—while enhancing your natural eye color.

What it is:
A sensuous, waterproof eyeliner that delivers elegant precision, letting you achieve the ultimate eye lift as you line and define with inky luxury.

What it is: An alluring eye quartet helps you create a limitless wardrobe of sensuously sun-sculpted eye looks.

Ingredient Callouts: Free of parabens, phthalates, and sulfates SLS & SLES. It is also cruelty-free.

What Else You Need to Know: This radiant quartet of eye shadows contains strong, long-wearing formulas that are formulated to stay put, while the versatile finishes sculpt and define glamorously glowing, sun-kissed looks. It helps you achieve bronzed beauty effortlessly with this wearable and universally flattering array.

This Set Contains:
- 4 x 0.045 oz/ 1.3 g Eyeshadows in Nude Solaris (pale-golden shimmer), Velvet Eclipse (charcoal-brown matte), Sunset Taupe (warm-taupe matte), Gilded Glamour (golden-c

What it is: An ultra-thin eyeliner that serves satisfaction in a swipe with a slanted flick tip and waterproof formula.

Highlighted Ingredients:
- Carnauba Wax: For soft and smooth application.

Ingredient Callouts: Free of formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan and cruelty-free.

What Else You Need to Know: The tartelette quick stick liner features an ultra-thin 1.3-millimeter slanted tip for effortless winged looks. Its long-lasting, waterproof formula glides across the lash line to define and help create the appearance of fuller lashes.

What it is: A collection of waterproof jumbo eye pencils that can be used as eyeliner or blended out as eyeshadow to last up to 12 hours.

What Else You Need to Know: Colorful Shadow Stick & Liner is both waterproof and transfer-proof. Plus, one application will last up to 12 hours without running. The ultra-soft texture glides on easily to blend, build, and define your eyes in dazzling hues including matte, metallic, and smokey eye. You can use the stick and liner on their own or use them as a base to create an all-new look.