Birthday Eye Makeup

What it is:  Wet slurry eyeshadow formula with high-shine finish & silky texture. Micro-fine glitter for a wet-look effect & supercharged sparkle up to 16 hours.

Ingredient Callouts: It is vegan and cruelty-free.

What Else You Need to Know: This glittery eyeshadow single gives you maximum sparkle, buildable intensity, and a long-lasting wet-look finish that feels smooth. The velvety vegan eyeshadow formula can be applied with a finger or blended with a brush for a diffused glow and radiant eye look.

What it is:
A long-wearing, high-shimmer liquid eyeshadow.

What it does:
Glisten and gleam with stila’s new Shimmer & Glow Liquid Eye Shadow—rich, beautiful color with a high shimmer sheen, minus the glitter.

The pearl-packed translucent base offers versatile wear. Apply a sheer layer for daytime, or add layers for nighttime drama. This uniquely lightweight, water-infused texture gives a barely-there, refreshing feel and smooth color laydown. The non-tacky, non-transfer, adhesive base means minimal fallout—no primer needed.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What it is: A nine-pan palette inspired by the allure of precious metals that features a debut foil-effect eyeshadow—plus, luxe mattes, shimmers, and metallics.

Ingredient Callouts: Free of parabens. It is also cruelty-free.

What Else You Need to Know: Discover a wealth of possibilities in a flash with the Morphe Rich & Foiled Eyeshadow Palette. Inspired by precious metals, this excessive, expressive, nine-pan curation elevates eye looks with luxe mattes, shimmers, and metallics—plus, a debut formula-flexing, foil-effect Molten Metal Eyeshadow.

This Set Contains:

- 9 x Eyeshadows

What it is: A colorful collection of four glitter and shimmer shades that delivers show-stopping glamour to eyes.

What Else You Need to Know: Teleport eyes to glamorous new galaxies with the Interstellar Icon palette, starring an electric turquoise, golden champagne, deep shimmering burgundy, and rich golden rose. Create a bold bouquet of multidimensional eye looks with Risque Rose, a quad with rich fuchsia, molten rose gold, holographic silver lavender, and matte deep brown.

What it is: Clean, cream-to-powder eye shadow trios with a velvety, buildable formula and a weightless finish.

Highlighted Ingredients: 

- Rice Starch: For smooth application and unique fluffy sensation.

- Coconut Oil: Provides luxurious slip and blendability.

- Naturally Derived Pigments: Impart instant luminosity and radiance.

Ingredient Callouts: These products are gluten-free and cruelty-free.

What it is: An exclusive formula that creates a spotlight effect on the eyes or face and provides a translucent wash of shimmer.

Ingredient Callouts: Free of parabens. This product is also cruelty-free.

What Else You Need to Know: This supremely buildable, bouncy powder highlights the eyes and cheeks with an effect that looks like a veil of crystal sparkle. Subtle and sheer with gorgeous luminosity, it can be used (as Mario uses it) as a topper to create a spotlight effect on the eyelids. When it’s hit by light, the sparkles glimmer and glow.

What it is: A collection of mini eyeshadow palettes with four base shades, plus one exclusive topper to transform and shift your eye makeup look to a new color dimension.

What Else You Need to Know: These mini eyeshadow palettes inspired by psychedelic gardens, include a light-reflecting glitter topper to use on its own or over other shades. The topper will allow you to shift all your makeup looks in a flash. The mirror is removable and conveniently sized to fit inside a purse. Hypnotic Yellow Sunflower is a sunny mix of yellows and oranges. Strange Red Poppy has dark and glamorous hues of red. Mystic Brown Mushroom is a combination of nude and earthy shades. Freaky Pink Rose is a fairy-like pink and rosy tones.

All palettes were developed

What it is: A multiuse, talc-free palette with velvet pomades and oil-absorbing powders that define eyes, brows, cheeks, and lips in shades of berries and mauves.

Highlighted Ingredients:
- Upsalite: Absorbs oil, smooths the look of texture, and ensures lasting wear.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What Else You Need to Know: Create a range of looks, from natural to bold, with this essential, everyday face and eye palette. It contains 10 soft, buildable, wearable, an