Get ready to embrace the cool and serene vibes with our Soft Blue Makeup collection. Whether you're looking to create a subtle everyday look or make a bold statement, these dreamy blue shades will elevate your beauty game to new heights. From creamy eyeshadows to smudge-proof eyeliners and richly pigmented lipsticks, we've got everything you need to achieve an effortlessly chic and modern look. Dive into this ocean-inspired palette and let your creativity flow as you explore the endless possibilities of soft blue hues. If you're searching for the best eyeshadow palette for natural look, our Soft Blue Makeup collection is perfect for you.

Size: 0.01 oz/ 0.3 g·ITEM: 2445658
Color: *06 Céleste - blue
$53.00
I might not wear this color often but it is a very soft light blue that adds a vibrant flair. Super fun to play around with this color and style an outfit around....I own many coloured liners and this blue is quite unique.
What it is: A versatile eyeliner with intense, bold color, perfect for creating a vibrant waterline, cat eye, or complete eyeshadow look.
Highlighted Ingredients:
- Silicon Resin and Trimethylsiloxysilicate: Help support long wear and waterproof finish.
- Carnauba Wax and Soft Polymers: Provide a soft and blendable formula.
Ingredient Callouts: Free of parabens, formaldehydes, sulfates SLS & SLES, and triclosan. It is also vegan and gluten-free.
What Else You Need to Know: Stylo Contour Des Yeux Khol Eyeliner is formulated with a creamy, soft texture that makes it as versatile as it is fun. The highly pigmented color makes it suitable for lining all areas of the eye, so you can experiment to your heart’s content.

Size: 0.04 oz/ 1.2 g·ITEM: 2235745
Color: Roxy - metallic blue
$33.00
It’s so bright and soft to apply. Glides on very easily!...Finally, an affordable pencil eyeliner as vibrant as advertised!! A rich electric blue, with glittery effects that enhance any makeup look.
What it is: An award-winning, long-lasting, waterproof eyeliner pencil in a wide range of shades.
Ingredient Callouts: Free of parabens. This product is also cruelty-free.
What Else You Need to Know: 24/7 Glide-On Eye Pencil applies super-soft for blending, then dries to a long-lasting finish. Line eyes with a hint of color or opt for a dramatic, multi-hued look. The waterproof formula contains 50-percent moisturizing ingredients, making this a holy grail eyeliner that’s a dream to apply.

$33.00
The color I got was Float its a fun teal blue with a bit of shimmer. It was SO pigmented! ...The set list color is the perfect shade of purple with subtle blue glitter highlights. It is not an overly dark or glittery shade, but still noticable when applied and gives the perfect amount of glitter highlights.
What it is:
A creamy, vegan eyeshadow single, delivering high-pigment, ultra-velvety, supercharged colors and finishes with long-lasting wear of up to 12 hours.
Ingredient Callouts: It is gluten-free and cruelty-free.
What Else You Need to Know: These vibrant, caffeine-packed shadows brighten and enhance eyes with shades and finishes ranging from neutral matte eyeshadows to golden-bronze shimmers and rich jewel tones.

Size: 0.14oz/4.0g·ITEM: 2902948
Color: Personal Preference - Blue
$36.00
Most waterproof eyeliners are dry but the formulation in this one is soft and buttery....I tried twice, and the tip keeps breaking since it's soft. I'll give it 4 stars, but I think I'll stick to wood pencils that can be sharpened.
What it is: A waterproof gel liner that glides on smoothly without tugging for a sharp, matte finish.
Highlighted Ingredients:
- Candelilla Vegan Wax Blend: Firm yet gliding for smooth application and wear that doesn’t fade or smudge.
- Run-Resistant Polymer: A smooth, soft film that never feels dry and ensures waterproof long-wear.
- Rich Pigment Blend: For ultra-bold, intense, true color in one stroke.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan and cruelty-free.

Size: 0.22 oz/6.5 mL·ITEM: 2563518
Color: Berry Banger - berry
$38.00
Long lasting and leaves lips soft!...One layer of the stain is enough to leave a nice soft tint on my lips all day long....The color is vibrant and the applicator is soft and effective
What it is: A lip stain that goes on glossy and leaves behind a soft tint, delivering rapid hydration for an effortless, low-maintenance look.
Formulation Type: Lip Stain
Benefits: Hydrating
Ingredient Callouts: Free of parabens and phthalates. It is also vegan and cruelty-free.
What Else You Need to Know: Available in a range of vibrant shades, this feather- and bleed-resistant formula quenches lips immediately and all day. It features an oil-in-water innovation with squalane.

Size: 0.04/1.2g·ITEM: 2941664
Color: Deep Navy - A matte deep navy blue
$38.00
What it is: A bold, richly pigmented eyeliner for high-impact definition and 24-hour color-true wear—the soft, creamy pencil glides on for easy application.
What Else You Need to Know: Create dramatic, long-lasting eye looks with this waterproof eyeliner that resists sweat, humidity, and transfer. The easy-to-use pencil delivers intense color payoff and up to 24 hours of non-fading, non-smudging, non-flaking wear. The ophthalmologist-tested formula is safe to use on the waterline.

Size: 0.04 oz/ 1.2 g·ITEM: 2544013
Color: The Deeeeep - navy
$29.00
This did not and am so glad I purchased this and the blue! I wore a cat eye for about 6 hours and it didn't move, so happy I gave this a chance!...At night it’s so deep it looks black and throughout the day you can see teal peeking thru the navy blue.
What it is: A waterproof, creamy eyeliner pencil that glides on effortlessly for a precision line or soft, smudged look.
Highlighted Ingredients:
- Ceramide III: Locks in moisture and nourishes eyelids.
- Margarita Powder: Conditions skin and supports collagen production.
Ingredient Callouts: This product is vegan and cruelty-free.
What Else You Need to Know: This highly pigmented, clean, and creamy eyeliner formula doesn’t pull or tug when creating a tight line and has plenty of playtime to blend it out. Bonus: The formula is enriched with ceramides to nourish eyelids.

Size: 0.07 oz/ 1.8 g·ITEM: 2233088
Color: Blazer - dark cobalt blue
$32.00
What it is: A runway-inspired solo eyeshadow in highly-pigmented shades that dress your eyes in rich and timeless colors.
Ingredient Callouts: Free of parabens, and contains less than one percent of synthetic fragrances.
What Else You Need to Know: Reminiscent of luxurious fabrics, this creamy-powder texture provides smooth application and impeccable staying power. Matte, satin, and metallic finishes are available to create custom-made looks. This formula is enriched with vitamin E.

Size: 0.08 oz / 2.3 g·ITEM: 2872513
Color: Nova - Blue
$36.00
But there is cute colours and makes your lip look soft and cute....The product is very buttery and soft, too soft for this style of applicator. Just dab it on your lips then massage in with your finger or else the product with just slice right off if you swipe it on your lips
What it is: A visibly plumping lip-gloss stick that nourishes and conditions lips with translucent color and nonsticky shine.
Formulation Type: Lip Gloss
What Else You Need to Know: This product is glossy, juicy, plumpy, baby. It gives lips a voluptuous glow from the it-gloss you love with new naughty tints that plump lips with juicy, glossy tint in a stick. These oh-so-tingly (and so nonsticky) shades glide on vibrant and melt down neutral for a nourished, polished, plumped-up pout.









