Olaplex
No.4P Blonde Hair Hydrating & Brightening Purple Toning Shampoo
Highly rated by customers for: , ,
$49.00or 4 payments of $12.25 with 
or 
Size: 250 mL/ 8.5 ozOut of Stock
Standard size
Highlights
Vegan
Reduces Brassiness
Good for: Dryness
Good for: Color Care
Without Sulfates SLS & SLES
Bond Building
About the Product
Item 2504124
What it is: A purple shampoo that leaves blond, lightened, and gray hair soft, hydrated, and 3X brighter.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Brassiness
- Color Safe
- Dryness
Key Benefits:
- Boosts hair’s brightness by 3X
- Neutralizes yellow tones
- Hydrates hair
Highlighted Ingredients:
- Microfine Pigments: Evenly tone and brighten by reaching porous areas of hair.
- Shea Butter: Nurtures, replenishes moisture, and detangles for soft, shiny hair.
- Olaplex Bond-Building Technology™: Promotes strong, healthy-looking blond and gray hair.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free and cruelty-free.
What Else You Need to Know: An essential addition to any blond-maintenance routine, this highly concentrated purple shampoo not only cleanses and tones but also hydrates and repairs. Its sulfate-free formula produces a rich lather that neutralizes brassiness and boosts brightness after just one use. It’s designed for all shades of blond, lightened, and gray hair—whether your shade is natural to you or created by a stylist using an all-over color or balayage technique.
Olaplex products are thoroughly tested in accordance with industry standards in house and by independent third-party laboratories for safety and efficacy.
Clinical Results: When compared to 3 of the top US purple shampoos (in premium retail and salons) in 2022, this product produced:
- 3X brighter hair
In an independent consumer-perception study of 60 women with bleached/color-treated blond hair:
- 91% agreed hair was less brassy
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Brassiness
- Color Safe
- Dryness
Key Benefits:
- Boosts hair’s brightness by 3X
- Neutralizes yellow tones
- Hydrates hair
Highlighted Ingredients:
- Microfine Pigments: Evenly tone and brighten by reaching porous areas of hair.
- Shea Butter: Nurtures, replenishes moisture, and detangles for soft, shiny hair.
- Olaplex Bond-Building Technology™: Promotes strong, healthy-looking blond and gray hair.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free and cruelty-free.
What Else You Need to Know: An essential addition to any blond-maintenance routine, this highly concentrated purple shampoo not only cleanses and tones but also hydrates and repairs. Its sulfate-free formula produces a rich lather that neutralizes brassiness and boosts brightness after just one use. It’s designed for all shades of blond, lightened, and gray hair—whether your shade is natural to you or created by a stylist using an all-over color or balayage technique.
Olaplex products are thoroughly tested in accordance with industry standards in house and by independent third-party laboratories for safety and efficacy.
Clinical Results: When compared to 3 of the top US purple shampoos (in premium retail and salons) in 2022, this product produced:
- 3X brighter hair
In an independent consumer-perception study of 60 women with bleached/color-treated blond hair:
- 91% agreed hair was less brassy
-Microfine Pigments: Evenly tone and brighten by reaching porous areas of hair.
-Shea Butter: Nurtures, replenishes moisture, and detangles for soft, shiny hair.
-Olaplex Bond-Building Technology™: Promotes strong, healthy-looking blond and gray hair.
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
-Shea Butter: Nurtures, replenishes moisture, and detangles for soft, shiny hair.
-Olaplex Bond-Building Technology™: Promotes strong, healthy-looking blond and gray hair.
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
Suggested Usage:
-Apply to wet hair.
-Lather fully and leave on for one to three minutes.
-Rinse.
-For more intense toning, leave on for up to five minutes.
-Follow with No. 5P Blonde Enhancer™ Toning Purple Conditioner (sold separately) for optimal brightening and hydration or No. 8 Bond Intense Moisture Hair Mask (sold separately) for extra moisture.
How often to use:
-For natural blonds and grays, use every one to two washes.
-For sunkissed or textured blonds, use every other wash.
-For damaged or platinum blonds, use every two to three washes.
-Please note: No two blonds are created equal. Timing and frequency may vary.
-Apply to wet hair.
-Lather fully and leave on for one to three minutes.
-Rinse.
-For more intense toning, leave on for up to five minutes.
-Follow with No. 5P Blonde Enhancer™ Toning Purple Conditioner (sold separately) for optimal brightening and hydration or No. 8 Bond Intense Moisture Hair Mask (sold separately) for extra moisture.
How often to use:
-For natural blonds and grays, use every one to two washes.
-For sunkissed or textured blonds, use every other wash.
-For damaged or platinum blonds, use every two to three washes.
-Please note: No two blonds are created equal. Timing and frequency may vary.
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