What it is:
A sulfate-free cleanser that builds thickness and volume, protects color, and improves the overall appearance of fine, thin hair.
What it is formulated to do:
This gentle shampoo reduces breakage while nourishing strands, adding volume, and gently cleansing hair. The secret is the Marine Plumping Complex, which contains omega-3 and Seasilk® to strengthen and restore hair’s natural thickness and reduce breakage. Color Hold®, a proprietary technology, locks in hair color brightness.
What it is formulated WITHOUT:
What else you need to know:
This product is also free of synthetic color, DEA/TEA, and petrochemicals, and is suited for color-treated hair. It is part of the first luxury hair care collection inspired by skin-plumping technology for supremely voluminous hair.
In a consumer test of 30 women who used the CAVIAR Anti-Aging Bodybuilding Volume Shampoo, CAVIAR Anti-Aging Bodybuilding Volume Conditioner, and CAVIAR Anti-Aging Miracle Multiplying Volume Mist (each sold separately) over the course of two weeks:
- 89% said the more they used, the more their hair looked multiplied
-Caviar Extract: Contains amino acids and omega-3 fatty acids that help smooth the hair shaft and increase shine.
-Seasilk® (A blend of marine botanicals): Provides exceptional moisture.
-A blend of Keratin, Panthenol, and Biotin: Strengthens, fortifies, and reinforces to support weak and fragile hair strands.
-Color Hold® (A proprietary technology): Locks in hair color brightness.
Water, Cocamidopropyl Betaine, Sodium Methyl 2-Sulfolaurate, Disodium 2-Sulfolaurate, Sodium Methyl Cocoyl Taurate, Lauramide MEA, Acrylates/Vinyl Neodecanoate Crosspolymer, Glycereth-26, Caviar Extract, Algae Extract, Helianthus Annuus (Sunflower) Seed Oil, Macrocystis Pyrifera (Kelp) Extract, Linum Usitatissimum (Linseed) Seed Oil, Butyrospermum Parkii (Shea) Butter, Keratin, Hydrolyzed Keratin, Biotin, Phospholipids, Saccharomyces/Magnesium Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Iron Ferment, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Superoxide Dismutase, Ascorbic Acid, Polysilicone-15, Tocopherol, Glycerin, Panthenol, Sodium Lauroyl Sarcosinate, VP/DMAPA Acrylates Copolymer, Cetrimonium Chloride, PEG-150 Distearate, Disodium EDTA, Citric Acid, Butylene Glycol, Tetrasodium EDTA, Phenoxyethanol, Potassium Sorbate, Hydroxypropyl Cyclodextrin, Silicone Quaternium-8, Silicone Quaternium-16, Benzalkonium Chloride, Undeceth-11, Butyloctanol, Undeceth-5, Iodopropynyl Butylcarbamate, Methylchloroisothiazolinone, Methylisothiazolinone, Fragrance.
Always staying one step ahead of the hair care pack, Alterna has developed a line of breakthrough hair products infusing high-quality ingredients with cutting-edge technology. Classifying their methods as "science of skincare for hair," Alterna has pioneered the use of many innovative ingredients, including THC-free hemp seed oil, Italian white truffle oil, and caviar. Stylists and other industry professionals have long favored their assortment of luxurious, sulfate-free (and often vegan) products. Motivated by their desire to treat any and all hair issues, Alterna continues to develop fresh solutions for everyday needs, like replenishing thinning hair, restoring with antiaging products, taming unruly strands, and more. And thanks to their passion, their products actually deliver results, not just promises.