At Sephora, we believe in championing all beauty, living with courage, and standing fearlessly together to celebrate our differences. Today’s mainstream beauty trends, tools, and products have deep roots in Black culture—and not everyone knows it. As a leading beauty retailer, we are able to—and have a responsibility to—shine a spotlight on the Black voices, creators, and brand founders whose contributions have shaped the beauty industry. We hope you’ll join us in supporting the Black beauty community.
Sephora is committed to dedicating at least 15 percent of our shelf space to Black-owned businesses. We’ve doubled the amount we carry and won’t stop until we reach our goal.
Shop Black-owned brands for everyone ▸
Accelerate is our 6+-month-long incubation program dedicated to growing the pipeline of Black, Indigenous, and People of Color (BIPOC)-led brands in the beauty industry.
Check out our brand incubator ▸
Our Black female founders have incredible stories to tell. Listen to the firsthand accounts of their entrepreneurial journeys in this video series.
Hear from Black female founders ▸
We commissioned the first-ever large-scale research study on Racial Bias in Retail today to better equip ourselves to tackle the issue. We recognize that racial bias exists, and we are committed to ensuring the customer experience is never impacted by it.
Learn about the retail experience for BIPOC shoppers▸
Our short film celebrates the tremendous impact and influence of Black beauty on the industry at large.
Garrett is an American artist and filmmaker whose work focuses on themes including race, class, and the history of film in the US. In 2020, she was the first Black woman to win best director of a documentary at Sundance for her film Time. The film was also notably nominated for Best Documentary Feature at the 2021 Academy Awards. This is her commercial debut.