Support & Celebrate Black Beauty

At Sephora, we believe in championing all beauty, living with courage, and standing fearlessly together to celebrate our differences. Today’s mainstream beauty trends, tools, and products have deep roots in Black culture—and not everyone knows it. As a leading beauty retailer, we are able to—and have a responsibility to—shine a spotlight on the Black voices, creators, and brand founders whose contributions have shaped the beauty industry. We hope you’ll join us in supporting the Black beauty community.

Did You Know?

3% of brands at major beauty retailers are Black owned¹

Sephora is committed to dedicating at least 15 percent of our shelf space to Black-owned businesses. We’ve doubled the amount we carry and won’t stop until we reach our goal.

Shop Black-owned brands for everyone ▸

Beauty product assortment

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Order Status & History, Customer Service, Contact Customer Service, Customer Service - Beauty Insider Account Information, Black-Owned Beauty Brands, Black-Owned Skincare Brands, Black-Owned Makeup Brands, Diversity, Equity & Inclusion Guides, Women’s History Month