What it is:
A lightweight primer that creates a seamless canvas that keeps cream and powder eye color looking brilliant, fresh, and just-applied all day.

What it does:
This smudge-proof eyeshadow base uses a unique polymer and mineral powder blend to get a firm grip on color for long-lasting, gorgeous wear. Fortified with a special deep-sea extract and an antioxidant rice extract, it dries on contact and keeps the delicate eye lid smooth and ready for eyeshadow application.

What else you need to know:
This fragrance-free product is ophthalmologist and dermatologist-tested.

Research Results:
After 2 week test:
- 97% felt that it maximized your eyeshadow color
- 93% felt that it extended the wear of your eyeshadow
- 90% felt that it prevented creasing and smudging.

What it is:
A creamy, oil-free makeup primer to correct redness and even skintone.

What it is formulated to do:
This comforting formula protects skin from UVA/UVB exposure that can aggravate skin. It features a sheer green tint that visibly corrects redness and uneven skintone, leaving your complexion smooth, refreshed, and prepped for flawless makeup application.

What it is formulated WITHOUT:
- Parabens

What else you need to know:
This product is an Allure Best of Beauty winner.

What it is:
An antioxidant, five-benefit base coat infused with kale extract to strengthen nails.

What it does:
This Nailkale Superfood Base Coat is a powerful nail treatment that offers keratin hardening and activation to stimulate nail growth, hydration, anti-breakage and anti-splitting protection, and deep nourishment. Coat nails with this formula for healthier-looking, brighter nails and a high gloss finish.

What it is formulated WITHOUT:
- Parabens

What it is:
A hydrating makeup base that creates a smooth canvas while gripping makeup and moisturizing the skin.

What it does:
The silky-smooth formula of the Complexion Perfection Pre-Makeup Base works to visibly blur the appearance of pores and fine lines, and it smooths the skin for a fresher, longer-lasting, and more flawless makeup look. This pre-makeup base harnesses the benefits of dimethicone, known for its protecting and moisturizing properties, as well as rosehip oil which is known to be high in antioxidants and highly nourishing for the skin. Together, these ingredients both hydrate and soothe the skin with a creamy formula. The Complexion Perfection can also be used as a lightweight moisturizer to leave skin soft and nourished without feeling oily.

What it is formulated WITHOUT:
- Parabens
- Sulfates

What else you need to know:
"I always use a primer before applying my foundation to smooth out the surface of my skin and keep my makeup in place all day! This formula is so light and hydrating so you can wear it under makeup for the perfect base or on its own for a natural airbrushed look."—Huda Kattan, Brand Founder

What it is:
A nail set with a gel base coat and top coat.

What it does:
Get salon-quality results with this gel lab pro™ duo. Easy to remove with any polish remover, it doesn’t require soaking or scraping nails. These long-lasting polishes are infused with treatment benefits, including biotin and green tea extract.

This set contains:
- Gel Lab Pro Base Coat
- Gel Lab Pro Top Coat

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is a five-free formulation.

What it is:
A multitasking CC formula that provides 10 nail treatment benefits and immediate nail-perfecting coverage in one.

What it does:
This CC nail treatment is formulated with a special hydrating complex infused with panthenol, which helps to moisturize, strengthen, and protect the look of nails while treatment correctors assist with concealing imperfections, brightening, priming, and filling in ridges for a smooth and matte, flawless-looking finish with improved wear. This multipurpose polish can be used as a base coat with one coat, or apply two coats for a matte, modern look.

What it is formulated WITHOUT:
- Parabens
- Sulfates

What else you need to know:
This product is a five-free formulation and is not tested on animals. It does not contain formaldehyde, formaldehyde resin, toluene, dbp (dibutyl phthlate), or camphor.

Deborah was inspired by the continuing success of BBs and CC creams in the beauty world. She believes that nails are like skin and must tended to with the same care. This product offers what her brand excels at: catwalk inspired colors and cutting-edge care.

What it is:
A conditioning primer that gives skin a radiant glow and boosts the longevity of any base makeup.

What it does:
This primer is perfect for prepping skin for foundation or concealer application. It’s ideal for oily skin types and for applying to just the T-zone for combination skin types. It creates a matte finish and offers an instant, pore-minimizing effect. It is specially formulated to add nourishment to your skin prior to makeup application so that skin is left feeling soft and silky.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
"I believe in prepping your skin with the correct primer to ensure whichever foundation finish you chose will last longer, look natural and enhance your skin’s texture. The Magic Primer is a dream come true for those with oily skin. I have an oily t-zone, especially when I use foundation. This is the only primer I have ever tried that kept my skin matte throughout the day. This primer allows those with combination and oily skin to use a glowy foundation in order to enjoy the glow look without looking greasy."—Natasha Denona

This product is cruelty-free and allergen-free.

What it is:
A comfortable, gel-like formula that controls shine and keeps makeup in place throughout the day, while reducing the appearance of pores and uneven skin texture.

What does:
This 60-percent water-based formula gives you on-the-spot control to mattify and melt-proof your makeup throughout the day. Made with oily and combination skin in mind, HUDA BEAUTY’s Matte Perfection Pre-Makeup Base Primer instantly mattifies your complexion while reducing the appearance of pores and uneven skin texture. The easy-to-use dropper pack allows for controlled dispensing so you can apply it all over, or target specific areas of the face.

Active ingredients work to balance the skin’s natural hydration levels with a unique blend of minerals like magnesium, potassium, and calcium which revitalize the skin and create a look of radiance. The gel-like formula is infused with plant extracts with skin-soothing properties, so your skin is never left feeling tight or uncomfortable.

Matte Perfection features an optical matte-blur technology to filter out imperfections and create a shine-free, smooth canvas for your makeup to last.

What it is formulated WITHOUT:
- Parabens

What it is:
A gentle base coat that performs just like a traditional base coat, while allowing oxygen and water to reach the nail bed.

What it does:
Featuring Nails inc.’s patented Regenerating Complex, NAILPURE- Base Coat boosts the production of keratin to support harder, stronger, and healthier-looking nails. It is infused with iridescent pearls to brighten the pink nail bed and give the appearance of whiter tips and healthier nails. Coat on this nail polish for the ultimate treatment for yellowing, stained, or imperfect nails.

What it is formulated WITHOUT:
- Parabens

What it is:
A foundation base primer in a universal shade that blurs the look of imperfections.

What it does:
The Strobing Primer is the perfect primer to correctly prepare the face to makeup, simplify its application, improve its hold and boost radiance. Thanks to its unique, oil-free formula, the complexion is subtly heated and sublimated. Truly a pro makeup artist favorite, the Strobing Primer is a multitasking product that blurs the look of imperfections.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
black|Up is the French upscale beauty brand dedicated to women of color. The Paris-based line is known for its range of professional-quality makeup that is developed by women of color and answers the specific needs of darker skin tones.

What it is: A light, creamy liquid eye primer that adheres eyeshadows to the lids for all-day color and a smooth, matte finish.

Ingredient Callouts: Free of parabens and fragrance. This product is also vegan and cruelty-free.

What Else You Need to Know: Natasha Denona’s Eyeshadow Base is a light, creamy formula with a precision applicator that makes it easy to use as a corrector or a base. Spherical pigment glides on effortlessly with a velvety soft-focus finish, algae extract helps to diminish the appearance of dark circles and strengthen the fragile eye area, and golden chamomile soothes skin, minimizes redness, and decreases puffiness. The buildable, medium-to-full coverage formula wears up to 16 hours without breaking down. It can also be used as concealer under the eye area or all over the face.

What it is: An antioxidant-rich, five-benefit base coat infused with kale extract to strengthen nails.

Ingredient callouts: Free of formaldehyde, acetone, parabens. This product also comes in recyclable packaging.

What Else You Need to Know: This base coat is a powerful nail treatment that offers keratin hardening and activation to support nail growth, hydration, anti-breakage, and anti-splitting protection with nourishment. It‘s been reformulated to meet NAILS INC. 21-free standard (free from 21 harmful ingredients). Apply this formula for healthier-looking, brighter nails and a high-gloss finish for the perfect base pre-shade. NAILS INC. has also switched up their iconic plastic cap for a recyclable, sustainable, and eco-friendly 100-percent FSC ash wooden cap worn on top of their staple Venetian glass bottle.

What it is:
A volumizing primer to boost and prolong your mascara wear while revitalizing and protecting lashes.

What it does:
Base Mascara Perfecto instantly maximizes the volume of your lashes. The unique, smooth pink formula is enriched with natural ingredients: cotton nectar and soy proteins to nourish and protect your lashes before mascara application. The black fibers of the bicolor brush separate and coat lashes while the super-soft white fibers allow for a smooth, delicate application.

What it is formulated WITHOUT:
- Parabens

What it is:
A makeup base and primer.

What it is formulated to do:
This unique makeup base and primer provides a fine, melting texture that conceals lines, pores, and imperfections in an instant.

What else you need to know:
This product is non-comedogenic; allergy and ophthalmologist tested.

Research Results:
- 95% of users noticed smoother skin.
- 77% of users noticed fewer wrinkles and fine lines.
- 73% of users noticed more refined skin texture and pores.

What it is:
A collection of Strobing Metallic Lip Glosses—from sheer to full coverage—designed to be worn alone or layered with your favorite lipstick.

What it does:
The ultimate add-on to your lip game, the Huda Beauty Lip Strobe proposes a versatile combination of effects and applications. Offering a prismatic spectrum of sheer and full coverage colors, each one of them boasts its own pigment and pearl complex. Some are beautifully iridescent, infused with pearls, and others are packed with rich pigments or have subtle, glimmering glitters. Incorporated into an adherent yet flexible dewy base, it gives lips a sculpted and volumized gleam that’s visible from every angle. The non-sticky, cushion-like texture make wear more comfortable than ever while the precision, heart-shaped flock glides on generously for an even coat in one gesture.

Layer these shades with your favorite Liquid Matte to create an infinite array of dazzling shades, or let them shine alone and admire an intense color payoff. For the matte lip lovers, wear it Huda’s signature way and blot off the excess for a glistening shimmer without the gloss.

What it is formulated WITHOUT:
- Parabens
- Sulfates

What else you need to know:
Instilled with all the character of the ultimate beauty boss, every Huda Beauty Lip Strobe is named after different moods. So, whether you’re feeling Fearless, a bold, full coverage purple color with copper strobing effect, or Ritzy, a semi-sheer champagne shade with gold and pink shimmers there’s a shade to match your mood. The collection also includes Angelic, a chrome pressed pink pearl with gold reflective pigments, which was one of the signature shades in Huda Beauty’s Rose Gold Textured Palette.

"I’m all about breaking the rules when it comes to makeup. I wanted people to be able to play with their look and create new trends using our products. With our Lip Strobes, you can customize your look depending on how you choose to wear it."—Huda Kattan