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best daytime serum

Sephora customers often prefer the following products when searching for best daytime serum.

Serums are skin care treatments that deliver high concentrations of active substances to the skin. Serums are typically transparent, gel-based, or liquid.


Using serums are my favorite part of skincare! A little goes a long way with this serum! ...Best serum i’ve ever used !!! Makes skin glow, but doesn’t make it oily.

What it is: A serum that delivers antioxidant protection, while brightening skin.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Pores, Acne/Blemishes, and Dullness and Uneven Texture

Formulation: Serum

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, and contains less than one percent of synthetic fragrances. This product is also cruelty-free.

What Else You Need to Know: Magnesium Ascorbyl Phosphate is an oxygen-stable form of vitamin C that has been shown to help improve uneven skin tone including hyperpigmentation.


Best serum ever!!! I‘m the person who usually skip thd serum part from my skin care routine,after tired this serum first time I felt my skin very different!! ...I received a sample and have been using this for about a month as part of my daytime skincare routine. It's lightweight and applies smoothly.

What it is: A powerful, dark-spot-fighting serum that brightens and hydrates for up to 48 hours—skin looks radiant, beautifully clarified, and glowing.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Dark Spots, Dryness, and Dullness and Uneven Texture

Formulation: Lightweight Serum

Highlighted Ingredients:
- Vitamin C: Visibly brightens and helps promote a youthful appearance.
- Ferment²: Works to help reduce the appearance of dark spots and improve clarity for glowing skin.

What Else You Need to Know: The future looks bright: This ultra-lightweight, ultra-hydrating serum reveals a more even-toned, radiant look, fighting the look of dark spots, and sun spots.


ITEM: 2345122

Size: 1.01 oz/ 30 mL

54 Reviews


This powerful serum does everything I wished the Sephora Collection Clarifying Serum would do. ...I like that it’s gentle enough for daytime use as well and may use it for that in the summer when my skin is more oily.

What it is: Vegan formula serum containing 6% blend of BHA and PHA targeted to visibly smooth skin on first use. Helps eliminate dead skin cells and visibly reduce pore size after 28 days.

Skin Type: Normal, Combination, and Oily

Skincare Concerns: Pores

Formulation: Serum

Highlighted Ingredients:
- 6 percent Natural Salicylic Acid (BHA) & Gluconolactone (PHA) from gaultheria leaves and corn, known as excellent exfoliators.
- Salicylic Acid (BHA) is perfect for oily to normal skin prone to breakouts; helps eliminate dead skin cells.
- PHA is a gentler type of acid than AHA; helps exfoliate for a smoother look.

Ingredient Callouts: This product is also vegan, and comes in recycling packa


I have been tracking the effect of Vitamin C serums on some stubborn dark spots. This serum didn't improve them. ...Skin concerns are dullness and aging (not in the form of wrinkles but in the form of hollowness, especially in the tear troughs). I use a retinol serum with hyaluronic acid nightly, which improved my skin concerns significantly (like by 50%), but I wanted a serum for daytime.

What it is: A Vitamin C and Polyglutamic Acid anti-aging serum that reduces appearance of dark spots, fine lines and wrinkles, visibly brightens, and plumps skin for flawless makeup application.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Dark spots, pores, and loss of firmness and elasticity

Formulation: Lightweight Serum

Highlighted Ingredients:
- Golden Vitamin C: This more stable form of vitamin C evens and brightens skin tone more thoroughly than traditional vitamin C.
- Polyglutamic Acid: Four times more hydrating than hyaluronic acid, it acts as a plumper-looking skin filter to reduce appearance of fine lines.


Good for a combination skin type And daytime serum....Is this more expensive than some Vitamin C serums? Yes. However, it’s still less expensive than *the* C E Serum almost all skincare enthusiasts have tried at one point or another.

What it is: A safe, gentle face serum that contains a total concentration of 5 percent vitamin C to reduce the visible signs of uneven pigmentation and visibly improve skin tone.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Dark Spots, Dullness, and Uneven Texture

Formulation: Liquid

Highlighted Ingredients:
- Zinc: Activates and transports vitamin C effectively into the skin.
- Aloe Vera and Hyaluronic Acid: Provide intensive moisture and hydration.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This serum contains a unique mixture of vitamin C.


Great products, love the Whipped Cream for daytime moisturizer and use the Framboos with F-Balm for an overnight mask....Framboos is non-irritating and Lala’s luxurious texture feels great on my skin that I use it for daytime too. Great value for the size of the products.

What it is: A set with a visibly refining glycolic serum to sweep dead cells away plus a cushy whipped cream to intensely moisturize and calm. Skin’s nightcap.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Fine Lines and Wrinkles, Dryness, and Uneven Texture

Ingredient Callouts: These products are vegan and cruelty-free.

What Else You Need to Know: Give your skin a nightcap with this essential set, which provides an approximately 30-day supply. T.L.C. Framboos™ Glycolic Resurfacing Night Serum visibly resurfaces dull, congested skin by gently lifting away dead cells, while Lala Retro™ Whipped Moisturizer with Ceramides provides barrier support by reinforcing skin’s acid mantle.

Fashion FairFabulous Face Priming Serum

Size: 1 oz/ 30 mL·ITEM: 2477057

Color: Peach-tinted - all skin tones; translucent finish

10 Reviews


When I wear this, my makeup stays on all day. I will be buying again!...Feels light and moisturizing. Grips makeup all day. I am so happy with this primer! I used to use another popular primer around the same price that does grip makeup well but feels a lot thicker and less breathable.

What it is: A do-everything serum-primer to visibly even tone and texture, boost radiance, and prep your skin for seamless makeup application.


Skin Type:
Normal, Oily, Dry, Combination

Concerns: Pores and Uneven Skin Tone

Highlighted Ingredients:
- Shea Butter: Smooths, visibly plumps, and delivers an abundance of fatty acids, antioxidants, and vitamins.
- Citrus Unshiu Peel Extract: An antioxidant-rich ingredient that visibly brightens and reduces hyperpigmentation.
- Niacinamide (Vitamin B3): Promotes visibly bright, glowing skin.


I use both the Vitamin C serum and B-Hydra on a daily basis and these two let me do so while flying carry on only. ...I would recommend it to you if you want to add new serums to your skincare routine and you are just trying them out.

What it is: A brightening vitamin C and ultra-quenching hydration serum duo for dreamy, radiant skin.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Dryness, Dullness, and Loss of Firmness and Elasticity

Ingredient Callouts: These products are vegan, cruelty-free, and come in recyclable packaging.

What Else You Need to Know: Get the glowing skin of your dreams with this set. B-Hydra™ is an ultra-hydrating serum that replenishes the complexion and improves look of skin’s texture and tone. C-Firma™ is packed with powerful antioxidant complex of l-ascorbic and ferulic acids to revel a brighter-, firmer-, and more even-looking complexion. These products are free of essential oil


I always feel odd about using these products in the daytime (even under heavy SPF coverage) but maybe it's not as much of a problem since it's a retinol alternative and that might react differently to the sun's rays. ...This is one of the best serums I've ever used, when I started using it my skin was wide open, now it's less visible.

What it is: A serum powered by three botanical retinol alternatives to minimize the look of wrinkles and fine lines while addressing visible signs of premature aging.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Fine Lines and Wrinkles, Uneven Texture, and Loss of Firmness and Elasticity

Formulation: Lightweight Serum

Highlighted Ingredients:
- Probiotic Extracts: Maintain visible balance and calm irritated-looking skin.
- Prebiotics (Goji Berry): Visibly firm skin.
- Bakuchiol, Alfalfa Sprouts, and Stevia: Support renewed-feeling skin, minimizing the look of wrinkles.

Ingredient Callouts: This product is gluten-free and cruelty-free.


This is a great serum . I am oily and combination / acne prone and have concerns with hyperpigmentation- I have only used 3 days now and I can already tell my skin is brighter and post acne marks are fading and this is giving me hope because I’ve tried ALOT out there . ...Also brightens my skin a bit and plays well with my other daytime products. Dislike: none so far. Unknowns: not yet sure whether this would help against hyperpigmentation, though it does help brighten my skin a bit.

What it is: A hardworking hyperpigmentation treatment and vitamin C serum that targets the look of dark spots for a more even, visibly brighter complexion.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Dark Spots, Dullness, and Uneven Texture

Highlighted Ingredients:
- Vitamin C: Helps nourish skin cells and reduces dark spots.
- Hyaluronic Acid: Traps moisture within the skin, giving it a dewy, hydrated appearance.
- Kojic Acid: Exfoliates and reduces and helps prevent the look of dark spots.

Ingredient Callouts: Free of hydroquinone. It is also vegan and cruelty-free.

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