best daytime serum

Sephora customers often prefer the following products when searching for best daytime serum.

Serums are skin care treatments that deliver high concentrations of active substances to the skin. Serums are typically transparent, gel-based, or liquid.

$75.00

Using serums are my favorite part of skincare! A little goes a long way with this serum! ...It’s my holy grail day serum and I have given up on exploring other options....A truly gentle Vit C serum! LOVE!

What it is: A serum that delivers antioxidant protection, while brightening skin.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Pores, Acne/Blemishes, and Dullness and Uneven Texture

Formulation: Serum

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, and contains less than one percent of synthetic fragrances. This product is also cruelty-free.

What Else You Need to Know: Magnesium Ascorbyl Phosphate is an oxygen-stable form of vitamin C that has been shown to help improve uneven skin tone including hyperpigmentation.

$52.00

Best serum I have tried...Love this serum, this is a good find for people like me who don’t have a lot of success with typical hyaluronic serums. ...I've used this serum both in my AM and PM routines, and I like it best during the daytime.

What it is: An oil-free hydrating serum packed with hyaluronic acid to moisturize and soothe any skin type. Ideal for sensitive skin.

Skin Type: Normal, Dry, and Combination

Skincare Concerns: Dryness, Redness, and Uneven Texture

Highlighted Ingredients:
- Organic Grape Water: Moisturizes and soothes dry, sensitive skin, and nourishes skin’s microbiome.
- Hyaluronic Acid: Intensely moisturizes.
- Polyphenols: Antioxidants.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This lightweight water-based serum provides antioxidant hydration all day long.

$89.00

Excellent serum for plumper, healthier and bouncier looking skin. ...The best serum!! My skin is so hydrated and looks so plump when I use this serum!

What it is: A serum with collagen amino acids, carnosine dipeptide, and polyglutamic acid that plumps skin’s appearance and visibly promotes, protects, and preserves collagen.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Fine Lines and Wrinkles, Dryness, and Loss of Firmness and Elasticity

Formulation: Lightweight Serum

Highlighted Ingredients:
- Pro-Collagen Preservation Complex with Collagen Amino Acids and Carnosine Dipeptide: Defends against collagen-degrading free radicals.
- Jojoba Ester and Polyglutamic Acid: Nourish and visibly plump for firmer-looking skin.
- Wild Indigo Extract and Arginine PCA: Restore skin’s visible radiance.

Ingredient Callouts:

$85.00

This is a really beautiful serum. I’ve been using it during my daytime skincare routine and I love it! ...I love using makeup by this brand and decided to give this a try. I have a day time and night time skincare routine. I use this during the daytime routine and I find that my skin feels and looks more vibrant.

What it is: A two-in-one smoothing serum and glow essence, enriched with niacinamide and vitamin C, that visibly boosts moisture and radiance, brightens dark spots, and preps skin for makeup.


Highlighted Ingredients:

- Niacinamide (Vitamin B3): Provides long-term hydration.

- Vitamin C: Fights dullness and visibly brightens skin tone over time.

- HydroGlow Fruit Complex and Cactus Flower: Delivers long-lasting moisture for a hydrated, healthy-looking glow.

$75.00

Gifted by Kora Organics. Great serum. I use a retinal serum, but still use this in the daytime. ...I have sensitive, oily to combination skin, and using this serum once a day has not caused any issues for me.

What it is: A natural retinol-alternative serum that smooths the look of wrinkles and visibly firms skin while protecting it from future aging with a boost of nurturing antioxidants.
Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Fine Lines and Wrinkles, Uneven Texture, and Loss of Firmness and Elasticity

Highlighted Ingredients:
- Bakuchiol: Smooths appearance of fine lines and wrinkles and promotes firmer-looking skin.
- Alfalfa Extract: Targets signs of aging and helps smooth rough, damaged skin.
- Açai Stem Cell Extract: Defends skin from environmental stress and future signs of aging.

Ingredient Callouts: This product is vegan, cruelty-free, and comes in recyclable packaging.

$44.00

This is one of the best deep hydrating serums I've used in a long time! ...I’ve only been using this serum for 4 days but I have already seen improvement in my skin.

What it is: A weightless, non-comedogenic jelly-serum that hydrates, soothes, and is perfect for oily, blemish-prone, or sensitive skin types.


Skin Type: Normal, Dry, Combination, and Oily


Skincare Concerns: Fine Lines and Wrinkles, Dryness, and Redness


Highlighted Ingredients:

- Squalane: Delivers moisture to support the moisture barrier.

- Glycerin: Softens skin, plus helps to attract and hold water in even the driest of skin.

- Colloidal Oatmeal, Aloe, and Arnica: Help diminish the look of redness and nourish skin.


Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

$38.00

Great Daytime Serum...I really like the product. It’s a great daytime serum and leaves the perfect glowy finish for no makeup days. ...Must have serum!...My skin is on the oilier side, so I don't need to use a moisturizer with this for daytime. It works well with foundation, too.

What it is: A lightweight, bi-phase serum that quickly hydrates and visibly plumps skin while helping to leave it calmer, visibly brighter, and more even-looking over time.

Skin Type: Normal, Dry, and Combination

Skincare Concerns: Dryness, Dullness, and Uneven Texture

Formulation: Liquid

Highlighted Ingredients:
- Hyaluronic Acid: Targets multiple layers of skin to lock in hydration for all day moisture.
- Niacinamide: Helps to visibly brighten skin and refines texture for a smooth, visibly glowing complexion.
- Cacao Seed Extract: Caffeine-rich antioxidant helps to stimulate blood flow for a plump effect.

Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

$17.00

All around great serum...I still add moisturizer over it and other serums but it’s a great beginner serum!...Good for skin prep before makeup, nice moisturizing feeling and a glowy result after a few days of using it in my daytime skincare routine.

What it is: A multi-active solution designed to support skin-barrier repair while soothing discomfort and reducing the look of redness.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Dryness, Redness, and Uneven Texture

Formulation: Emulsion

Highlighted Ingredients:
- Vitamin B12: Supports the skin barrier by reducing dryness and visible redness while also imparting the serum’s characteristic pink hue.
- Centella asiatica Phytotechnologies: Protect against external stressors.
- Gallic Acid Derivatives: Soothe skin discomfort and target redness associated with external stressors by reducing water loss.

Ingredient Callouts: Free of parabens, formaldehydes, for

$78.00

It doesn’t leave any residue and absorbs very quickly into the skin as well. It’s the perfect daytime serum...Daytime Skincare Must Have!...This is the perfect product to add to your daytime skincare routine! It’s easy to mix. It’s fragrance free.

What it is: A potent 15 percent vitamin C day serum packed with antioxidants, nutrients, and fruit enzymes to visibly firm, brighten, and improve the signs of photoaging.


Skin Type: Normal, Dry, Combination, and Oily


Skincare Concerns: Fine Lines and Wrinkles, Dullness and Uneven Texture, Loss of Firmness and Elasticity


Formulation: Lightweight Serum


$82.00

The best serum Imhave ever tried, my skin is so Soft smooth and moistured, after couple of days use I noticed big difference between my other serums...Great for dry skin days...Love the clean-ish ingredients in this serum. It's super balancing, if not hydrating, for those days when your skin needs a bit of nourishment and to look its best the following day.

What it is: A brightening serum that combats the look of dark spots caused by sun, acne, or pregnancy, visibly even skin tone, and helps improve skin’s glow.

Skin Type: Normal, Combination, and Oily

Skincare Concerns: Dark Spots, Dullness, and Uneven Texture

Formulation: Lightweight Serum

Highlighted Ingredients:
- Patented Vine Sap Viniferine: Diminishes and prevents the appearance of dark spots for visibly even-toned skin.
- Olive Squalane: A non-greasy, hydrating ingredient that delivers moisture.
- Biomimetic Emulsifier: Enhances the Patented Vine Sap Viniferine‘s brightening efficacy.

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