Serums are a hot trend in skincare, and for good reason. They're loaded with powerful ingredients that can help your skin look younger, feel firmer, and sunburns less painful. Here are some of the best serums on the market today.

$84.00
I do agree with other reviews that the pump system and dual serum is a bit strange, but I haven’t had a problem with the pump and I just mix the two serums in my hand before applying to my hair....The only serum!...The one serum works! I have dry and oily (roots) fine hair.
What it is: A dual-action, repairing hair serum that transforms hair from very damaged to healthy and renewed with intense hydration and heat protection of up to 450 degrees.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Dryness
- Heat Protection
- Damage, Split Ends, and Breakage
Key Benefits:
- Strengthens Extremely Damaged Hair to Prevent Breakage
- Protects Against Heat Up to 450 Degrees
- Repairs Damage With Essential Nutrients and Intense Nourishment
Highlighted Ingredients:
- Gluco-Peptide: Enters the deepest layers of strands to strengthen and support growth.
- Wheat Protein Derivative: Smooths and repairs elastic

$45.00
I really like this product it's diffrent from other serums I use. other serums I've came across were super oily and sit on top of my skin but this one does not this serum feels like a moisturizer but in a form of a serum after working this product in it dry down to a natural finish not to oily...I actually really liked this hyaluronic Serum better than any other serums I’ve tried. Every serum I’ve tried was really drying.
What it is: A concentrated facial serum formulated with just seven ingredients to help your skin bounce back with replenishing moisture and intensive hydration.
Skin Type: Normal, Dry, Combination, and Oily
Skincare Concerns: Dryness and Dullness
Formulation: Serum
Highlighted Ingredients:
- Hyaluronic Acid: Helps skin retain moisture and make skin feel more supple and bouncy.
Ingredient Callouts: It comes in recyclable packaging.
What Else You Need to Know: With 1.5 percent hyaluronic acid, this facial serum is formulated with just seven ingredients to replenish dry skin and retain moisture for healthy-looking, hydrated skin. Free of fragrance and colorants, this concentrated se

ITEM: 2658805
Size: 3.04 oz / 90 mL
$94.50
I was a bit sceptical about the Shu Uemura Izumi Tonic Serum since sometimes serums can weight doen my fine hair snd make it look greasy. ...I was fortunate to receive this tonic strengthening serum in exchange for my honest and unbiased review.
What it is: A lightweight, thickening hair serum infused with Japanese-sourced rice water that hydrates, repairs damage, reduces split ends, and strengthens fragile hair while leaving hair soft and shiny.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine and Medium
Hair Concerns:
- Shine
- Volumizing
- Damage, Split Ends, and Breakage
Key Benefits:
- Leaves hair 30x stronger and increases hair diameter*
- Reduces split ends up to 91 percent and protects against future damage*
- Leaves hair strands soft, smooth, and shiny
Highlighted Ingredients:
- Rice Water: Rich in amino acids, vitamins, and antioxidants to help restore damage and prevent future breakage.
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$124.00
What it is: A top-selling retinol serum to improve the look of lines and wrinkles in as little as two weeks.
Skin Type: Normal, Dry, Combination, and Oily
Skincare Concerns: Fine lines and wrinkles, Dullness and uneven texture, Loss of firmness and elasticity.
Formulation: Serum
Highlighted Ingredients:
- Retinol Tri-Active Technology: Helps the look of fight lines and deep wrinkles, visibly even skin tone, and visibly boost radiance.
- Swertia flower extract: Helps increase skin’s resilience and improves the look of youthful contours.
- Hyaluronic Acid: Hydrates to visibly plump and minimize dryness.

$439.00
I’ve tried many other HA serums from all different price ranges and honestly none can beat Sturm. ...Best HA Serum...This HA serum is amazing. I have tried many samples of the regular HA serum by Sturm, and the Darker Skin Tones one absorbs into the skin far better and feels lighter to me. 3 to 4 drops is more than enough for my face and neck.
What it is: A fast-absorbing hyaluronic serum was specially developed to meet the beauty needs of darker skin tones.
Skin Type: Normal, Dry, Combination, and Oily
Skincare Concerns: Fine Lines and Wrinkles, Dryness, and Loss of Firmness and Elasticity
Formulation: Serum
Highlighted Ingredients:
- Hyaluronic Acid: Leaves the skin looking refreshed and radiant.
- Purslane: A strong antioxidant that stimulates the body and supports skin health and rejuvenation.

$39.50
I love that I came across this product that does a fresh job and managing frizz. I love hair serums , and it smells fresh ! This was gifted by curlsmith....Nice serum...My hair looks really healthy and nice after this serum.
What it is: A unique oil-to-gel finishing serum that tames frizz while providing shine and control for shielded, protective styles.
Hair Texture: Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Curl Enhancing
- Frizz
Key Benefits:
- Achieves a finished, polished look
- Controls frizz
- Adds shine
Highlighted Ingredients:
- Sweet Almond Oil: Softens and nourishes hair.
- Squalane: Moisturizes, enhancing shine and elasticity.
- Argan Oil: Nourishes, hydrates, and tames frizz.
Ingredient Callouts: Free of parabens, phthalates, and sulfates SLS & SLES.

$86.50
As someone with extremely damaged bleached hair, I am always on the hunt for a product that will help revive my follicles. This serum not only restores health to my bleached hair, but also adds shine that I have not seen with any other hair serums. ...I have tried a few Kerastase serums and oils before. Personally, I like the Elixir Ultime Hydrating Oil Serum more than this one. ...Blond Absolu 2% Pure Hyaluronic Serum...Game changing serum!
What it is: A lightweight, dual-action serum that repairs hair and soothes the scalp, formulated with pure hyaluronic acid to condition blonde hair and provide instant hydration.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Damage, Split Ends, and Breakage
- Dryness
- Shine
Key Benefits:
- Repairs up to one year of surface damage caused by blonding or lightening services in one use
- Soothes and protects against scalp dryness
- Instantly hydrates and adds shine to hair
Highlighted Ingredients:
- Hyaluronic Acid: Ultra-concentrated acid to instantly hydrate, repair damage, soothe scalp, and add shine.
What Else You

$52.00
It is easier to use than runny serums, and it sticks to where you apply it. No stinging vitaminC serum running into the eyes. ...I used this serum stick mostly in the mornings. I like that it is a serum but in balm formulation.
What it is: A balm-to-serum stick supercharged with non-irritating 15 percent vitamin c to dramatically brighten the look of uneven skin tone and to target texture.
Skin Type: Normal, Dry, Combination, and Oily
Skincare Concerns: Fine Lines and Wrinkles, Dullness, and Uneven Texture
Formulation: Serum stick
Highlighted Ingredients:
- 15% Vitamin C (THD): Visibly brightens, protects against oxidative damage, and targets age spots.
- 1% Alpha Arbutin: Lightens the look of dark spots and diminishes the appearance of acne scars.
- 0.5% Ferulic Acid: Fights the formation of fine lines, wrinkles, and age spots.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agen

$97.00
My new go to hair serum!...I love this serum! A lot of hair serums just sit on top of the hair and doesn't get absorbed quickly. ...Great addition to my overnight serums...I’d keep using this but then I tried their Ultimate Reset overnight serum and I like that one more. I’m happy to have both serums on hand so I can alternate between the two.
What it is: A nourishing overnight serum remastered with Japanese red camellia oil that hydrates hair while you sleep to deliver shiny, soft, and less frizzy hair by morning.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Dryness
- Frizz
- Shine
Key Benefits:
- Intensely hydrates, nourishes, and detangles hair overnight
- Softens and smooths to reduce frizz and enhance shine
- Absorbs overnight without transferring onto pillow
Highlighted Ingredients:
- Japanese Red Camellia Oil: One of the most rapidly absorbed oils, rich in antioxidants, essential lipids, and vitamins A, C, and E to nourish, hydrate, and enhance shine.

$30.00
I’ve tried quite a few things, especially serums with little to no results. The serum in combination with their shampoo has done immense repair. ...Love this Verb Hair Serum. Is the perfect serum for scalp massage and on top of that for hair growth!
What it is: A lightweight hair serum, with ginseng root extract and niacinamide, that visibly increases hair density and minimizes the appearance of thinning hair.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Thinning
Key Benefits:
- Helps hair appear denser
- Visibly increases hair thickness and fullness
- Reduces visible signs of hair shedding and fallout
Highlighted Ingredients:
- Verb’s Unique Density Complex: Supports hair growth.
- Ginseng Root Extract: Increases the size and depth of hair follicles.
- Niacinamide: Boosts blood circulation for visibly thicker, fuller hair.









