What it is: A specialized scalp and hair serum that will leave your hair looking shinier and feeling thicker.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Shine
- Thinning
- Damage, Split Ends, and Breakage

Key Benefits:
- Supports Hair Strength, Shine, and Softness
- Supports Natural Hair Growth
- Adds Lightweight Texture Without Greasy Feel

Formulation: Serum

Highlighted Ingredients:
- Ceramides: Reduce breakage by supporting hair strength.
- Conditioning Agents and UV Filters: Smooth and soften hair.
- Green Tea Extract: Provides antioxidant protection.

What Else You Need to Know: This scalp and hair serum nourishes hair fibers by supporting their uniformity and smoothness. It maintains strength during hair growth and supports hair’s resistance to breakage, leaving it shinier and soft to the touch with a thicker, more substantial feel.

What it is: A luxurious regenerating serum that is composed of natural-origin ingredients and delivers intensely nourished hair without the use of silicones.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Medium and Thick

Hair Concerns:
- Dryness
- Frizz
- Heat Protection

Key Benefits:
- Manages and controls frizz
- Restores shine and revives color in hair pigment
- Acts as a heat protectant for up to 440°F

Formulation: Serum

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, phthalates, and mineral oil. This product is also vegan and cruelty-free.

What Else You Need to Know: This product protects hair from artificial heat up to 440°F (230°C) while improving the appearance of split ends and frizz. It has a fast-absorbing, non-sticky texture that helps hair feel smooth and supple.

What it is: A blend of four precious hair oils that adds hydration and prevent breakage for anti-frizz shine.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Key Benefits:
- Hydrates
- Fights Frizz
- Adds Shine

Formulation: Oil

Highlighted Ingredients:
- Maize Oil: Adds suppleness, softness, and shine.
- Procaxi Oil: Nourishes and adds shine.
- Argan Oil: Strengthens and protects.

What Else You Need to Know: This hair oil can be used before, during, and after blow-drying for frizz-free, super-shiny, and hydrated hair. Give your hair remarkable shine and subtle fragrance without oil buildup or a greasy finish.

What it is: A gentle, deep-cleansing formula for all curl types that removes hard-water and product buildup, leaving curls soft, bouncy, and shiny.

Hair Type: Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Curl Enhancing
- Oiliness
- Flaky and Dry Scalp

Key Benefits:
- Gently and deeply cleanses
- Removes impurities
- Leaves curls soft and bouncy

Highlighted Ingredients:
- Micellar-Water Technology: Gently removes impurities.
- Abyssinian Seed Oil: Boosts moisture and shine.
- Jojoba: Softens and conditions hair.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: DevaCurl products are dermatologist tested and nonirritating. They are also free of silicones, talc, petrolatum, DEA, and TEA. 

What it is: A soothing treatment that balances hydration, removes surface impurities, and provides relief to an itchy, irritated, flaky scalp.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Oiliness
- Flaky or Dry Scalp

Key Benefits:
- Hydrates, balances, and soothes scalp
- Detoxifies and draws out impurities
- Clean and naturally derived, formulated 6-Free™

Formulation: Serum

Highlighted Ingredients:
- Binchotan Charcoal: Draws out and removes impurities that clog the hair follicle or cause buildup on the scalp.
- Peppermint and Tea Tree Oil Complex: Provides a cooling effect and helps reduce itchiness, irritation, and flakiness.
- Witch Hazel: Helps balance oil production to prevent oily scalp.

Ingredient Callouts: This product is vegan, cruelty-free, and gluten-free.

What Else You Need to Know: Binchotan charcoal draws out buildup, impurities, and excess oil that may clog the scalp and hair follicles, while peppermint, spearmint, and tea tree oils help reduce scalp itchiness, irritation, and redness. Witch hazel, water, hyaluronic acid, and aloe moisturize and balance scalp hydration for those with oily or dry scalps. This serum is formulated with 99 percent naturally derived ingredients.

This product is an Allure Best of Beauty winner.

Clean at Sephora
Clean at Sephora is formulated without a list of over 50 ingredients, including sulfates (SLS and SLES), parabens, phthalates, and more. For the full list, check out the Ingredients tab.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A triple-action, triple-use concentrate that repairs, protects, and seals damaged hair and split ends in one step.

Key benefits:
- Repairs, protects, and seals damaged hair
- Reduces breakage up to 99 percent
- Use on wet or dry hair, or mix into any Caviar conditioner

If you want to know more…
This three-in-one sealing serum is designed to be a proactive and reactive powerhouse for damaged and aging hair. The triple-action concentrated formula consists of a biomimetic amino acid/lipid blend that imitates those naturally found in hair to help repair, protect, and seal strands at their core. Formulated with caviar bond enforcing technology, this serum intuitively targets and seals cracks and fissures in the hair surface to help transform hair. This product is clinically proven to significantly smooth hair, while reducing breakage and split ends up to 99 percent.

What it is formulated WITHOUT:
- Sulfates

What else you need to know:
Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is Alterna’s first comprehensive line of hair care products that address intrinsic (natural aging process), chemical, and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy, and elasticity for more youthful-looking hair. Every product contains pure caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. This product is rich in vitamins, minerals, and omega fatty acids that help restore hair's lipid layer creating healthier, younger-looking hair.

This product is suitable for color-treated hair and free of added SLS/SLES, DEA/TEA, and synthetic color.

What it is: A concentrated serum that helps hair look thicker, denser, fuller, and healthier.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Flaky/Dry Scalp, Volumizing

Formulation: Serum

Highlighted Ingredients:
- REDENSYL™ *(Givaudan): Targets stem cells and human fibroblasts from the dermal papilla to improve hair density.
- Procapil™ (Sederma Inc.): Increases blood flow in the scalp which allows the hair to be well nourished, resulting in appearance of thicker hair.
- BAICAPIL™ (Provital, S.A): Increases hair density.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: This concentrated formula is designed to support hair health so that it looks thicker, denser, fuller, and healthier. The technologies present in this formula include REDENSYL™ complex (with larix europaea wood extract and camellia sinensis leaf extract), Procapil™ peptide complex (with biotinoyl tripeptide-1), CAPIXYL™ peptide complex (with acetyl tetrapeptide-3 and trifolium pratense flower extract), BAICAPIL™ complex (with scutellaria baicalensis root extract, triticum vulgare germ extract and glycine soja germ extract), AnaGain™ (pisum sativum extract) and high-solubility caffeine (one percent net caffeine by weight), in an ultra-lightweight, emollient base for efficient penetration.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A reparative, overnight treatment that fights the signs of aging hair while you sleep.

Key benefits:
- Reduces breakage up to 99 percent
- Helps reconstruct damaged hair while you sleep
- Absorbs quickly

If you want to know more…
This hair-repairing and protective formula with caviar bond enforcing technology restores hair at night when hair is recovering from daytime aggressors. This overnight transforming treatment smooths hair cuticles, restoring hair to its healthiest look and feel, so you wake up to transformed tresses. It is clinically proven to help repair, reconstruct, and rebuild hair, while reducing breakage and split ends up to 99 percent.

What it is formulated WITHOUT:
- Sulfates

What else you need to know:
Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is Alterna’s first comprehensive line of hair care products that address intrinsic (natural aging process), chemical, and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy, and elasticity for more youthful-looking hair. Every product contains pure caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. This product is rich in vitamins, minerals, and omega fatty acids that help restore hair's lipid layer creating healthier, younger-looking hair.

This product is suitable for color-treated hair and free of added SLS/SLES, DEA/TEA, and synthetic color.

What it is: An overnight serum for dry hair that softens and nurtures while taming frizz and unruly strands.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine, Medium, and Thick

Key Benefits: Hydrates, Fights Frizz, and Softens

Formulation: Serum

Highlighted Ingredients:
- Red Camelia Oil: Protects and nurtures hair.

What Else You Need to Know: This serum is infused with red camelia oil, which is used on the hair for its protective and nurturing qualities. Apply as a nighttime hair treatment for smooth, hydrated, and rejuvenated hair.

What it is: A moisturizing body serum containing AHAs that work with the skin to naturally exfoliate, leaving skin radiant with a natural glow.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Dryness, Dullness, and Uneven Texture

Formulation: Lightweight Lotion

Highlighted Ingredients:
- Lactic Acid: A natural lactic acid produced by fermentation from sugar that exfoliates, hydrates, supports the natural barrier of lipids in the outer layer of skin, and brightens the look of skin for those with discoloration.
- Probiotic Extract: Visible skin renewal is accelerated, promoting a smoother skin texture and the shedding of dead cells.
- Xylitol: Supports the circulation of water and reinforces the skin barrier, reducing dehydration.

Ingredient Callouts: This product is cruelty-free and comes in recyclable packaging.

What Else You Need to Know: This 10 percent AHA serum delivers full-body exfoliation without scrubbing. It‘s a lightweight body moisturizer with a lotion-like texture that boosts the skin‘s natural exfoliation process while hydrating. It‘s also rich in lactic acid and xylitol, which are able to draw water molecules to the surface. This game-changing body moisturizer also contains probiotics, which boosts the skin‘s defense barrier to hydrate and smooth—visibly revitalized skin is only an application away.

Clean at Sephora
Clean at Sephora is formulated without a list of over 50 ingredients, including sulfates (SLS and SLES), parabens, phthalates, and more. For the full list, check out the Ingredients tab.

What it is: A hair serum that strengthens the scalp for less hair fall due to breakage from brushing.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Straightening and Smoothing

Key Benefits:
- Reduces hair fall due to breakage from brushing
- Strengthens hair
- Leaves a lightweight, non-greasy finish

Formulation: Serum

Highlighted Ingredients:
- Genesis Hydro-Alcoholic Formula with Ginger Root, Arginine, and Caffeine: Strengthens hair to reduce hair fall due to breakage from brushing.

What Else You Need to Know: This concentrated hair and scalp serum with aromatic notes of bergamot and lime fortifies weakened hair to prevent hair fall due to breakage from brushing. It is best paired with the full Genesis range for supreme strength, softness, and moisture.

"When choosing where to apply the serum, think of the areas of your scalp where the hair needs the most strength. Where do you notice less density? What areas are you experiencing hair fall in? Start by applying in those targeted areas with the pipette then massage in everywhere. Think of the serum like topical vitamins for your hair."—Kirsten Snively, Mint Hair Lounge, Tampa, FL

Research Results: In a controlled study:
- 97% Less hair fall due to breakage from brushing was shown using system of Bain Hydra-Fortifiant + Fondant Renforçateur+ Sérum Fortifiant vs non-conditioning shampoo

What it is: A silky, silicone-free styling serum that reduces blowout time and protects hair from heat (up to 450°F/232°C) for a smooth, long-lasting, frizz-free finish.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Key Benefits: Volume, Texture, and Extends Blowouts

Formulation: Lightweight Serum

Highlighted Ingredients:
- Heat-activated Rice Proteins: Help to protect hair against the drying and damaging effects of heat styling (up to 450°F/232°C).
- Pliable Polymer Blend: Coats each hair, providing long-lasting style memory.
- Blend of Fruit Extracts: Helps to increase moisture, boost shine, and control frizz for smoother, healthier-looking hair.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates. This product is also cruelty-free.

What Else You Need to Know: Great for all hair types and safe for all hair colors, this silky-smooth formula reduces blow-dry time while moisturizing, adding shine, and softening. It includes Drybar's Fleur fragrance with notes of jasmine, sandalwood, and black pepper.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A lightweight serum that smooths, moisturizes, and protects hair during heat styling.

Key benefits:
- Protects against heat
- Prevents moisture loss
- Adds shine

If you want to know more…
Blockade heat defense serum shields hair from heat styling and blow drying, protecting against overheating and damage to the delicate hair fiber. The nutrient-packed elixir forms a protective, humidity-proof layer around each hair which prevents moisture loss and ensures a frizz-free, smooth, and shiny finish. The lightweight formulation contains dimethicone to protect against thermal treatments, prevent moisture loss, and form a barrier on the hair that smooths down the cuticle, as well as vitamin-rich sea buckthorn berry to keep hair healthy-looking.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:

This product is certified vegan and formulated without MIT/MCI, artificial colors, formaldehydes, formaldehyde-releasing agents, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban, aluminum, talc, and have less than one percent synthetic fragrances. It is safe for color-treated, Brazilian-treated, and keratin-treated hair.

Sea buckthorn berry (also known as obliphica) is included in all of Amika’s haircare and styling products. It contains over 190 biologically active compounds, including vitamin C (15 times more than an orange), vitamin A (three times more than a carrot), and vitamin E. It also has high concentrations of the rare omega-7, making up 40 percent of the berry. Typically only found in fish oil, omega-7 keeps free radicals at bay and promotes the production of collagen, a key building block for skin, hair, and nails.

Sea buckthorn has been thoroughly researched in over 130 modern scientific studies that have found that this berry promotes health. Women throughout the ages have used the obliphica berry to protect themselves against the ravages of the sun and the elements. Founded on tradition and now based on extensive scientific research, sea buckthorn is one of the biggest functional whole food rediscoveries of the 21st century.

What it is: A smoothing hair oil that eliminates frizz, tames flyaways, and adds shine without weighing hair down or leaving it feeling greasy.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Frizz
- Shine

Key Benefits:
- Eliminates frizz, smooths, and adds shine
- Non-greasy formula
- Nourishes dry or damaged ends

Formulation: Oil

Highlighted Ingredients:
- Coconut Oil: Nourishes and strengthens.
- Prickly Pear Cactus Extract: Adds color dimension and shine.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, phthalates, and mineral oil. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: This frizz-fighting oil absorbs into hair for a weightless, non-greasy feel. It uses coconut oil to nourish, while antioxidant-rich prickly pear cactus extract adds color dimension and shine. Apply to dry hair after styling to eliminate frizz, smooth flyaways, and add shine.

What it is: A lightweight, non-greasy, leave-in serum that strengthens the scalp, nourishes the follicle, and restores essential nutrients to support healthier hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Anti-Aging
- Thinning
- Flaky/Dry Scalp

Key Benefits:
- Promotes stronger, healthier hair
- Nourishes and strengthens the scalp
- Non-greasy and fast absorbing

Formulation: Serum

Highlighted Ingredients:
- Caffeine: Helps support follicles.
- Centella Asiatica: Acts as a strengthening agent for the scalp and hair follicles.
- Niacinamide: Supports hair-follicle function.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, gluten-free, and comes in recyclable packaging.

What Else You Need to Know: This serum is formulated with vitamins, caffeine, and a blend of strengthening ingredients to help support healthy hair, while ceramides and kelp promote hydration and nourish the scalp. It is also safe for color-, keratin-, and chemically treated hair.

What it is: A leave-in, overnight treatment serum that nourishes and detangles hair while you sleep.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Key Benefits:
- Hydrates
- Adds Shine
- Protects Against Damage, Split Ends, and Breakage
Formulation: Serum
Highlighted Ingredients:
- Iris Root Extract: Adds hydration and coats hair fibers for up to eight hours while reversing loss of nutrients.
- Five-Vitamin Blend: Seals nutrients and anchors roots, leaving the hair with a satin finish.
What Else You Need to Know: This overnight hair-treatment serum is the perfect addition to your nighttime routine. Nutritive 8H Magic Night Serum is absorbed for up to eight hours, moisturizing the hair with a lightweight feel by morning. This unique leave-in treatment makes hair soft, protected, and perfect for styling.

What it is: A dual-action repairing and binding serum that transforms hair from very damaged and over processed to healthy by hydrating and conditioning.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Key Benefits:
- Heals Hair Ends
- Delivers Heat Protection up to 450°F
- Nourishes Damaged Hair

Formulation: Serum

Highlighted Ingredients:
- SP94: Powerful gluco-peptide that enhances hair fibers’ resilience, structure, and strength.
- Amino Acids: Compensate for the loss of fiber mass.
- Wheat Protein Derivative: Restores uniformity and smooths.

What Else You Need to Know: With amino acids and its unique FIBRA-KAP™ formula, this serum delivers heat protection up to 450°F to prevent split ends, minimize breakage, and speed up drying time for silky-soft locks.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A powerful hair serum that can be used as a leave-in treatment or as a color-preserving mask to boost the level of conditioning, adding radiance and shine to hair.

Key benefits:
- Preserves hair color, vibrancy, shine
- Rejuvenates color
- Intensifies shine

If you want to know more…
This innovative dual-use serum can be used as a leave-in treatment to add shine, tame frizz, and provide protection against UV exposure, or mixed with any Alterna conditioner to transform it into a color recharging mask—boosting the level of conditioning and adding radiance to hair. Alterna's proprietary dual capture complex replenishes moisture while reducing oxidative color damage with a synergistic blend of natural UV filters: red raspberry leaf oil and sunflower seed oil.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is free of DEA/TEA, petrochemicals, and dyes.

Research results:
Clinical results with use of CAVIAR Infinite Color Hold Shampoo, Conditioner, and Vibrancy serum vs. untreated hair, after 70 days:
- 70 days lasting color and shine
- 100% of participants felt their color was rich, shiny, and vibrant
- 93% users agreed the test regimen combated fade-out
- 93% users agreed the test regimen combated dry-out
- 97% users agreed the test regimen gave them lasting color

What it is: A finishing serum that creates silky smoothness, lasting frizz control, and provides heat protection for normal to thick, frizzy hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Medium and Thick

Hair Concerns:
- Frizz
- Heat Protection
- Color Protection

Key Benefits:
- Smoothing and frizz control
- Heat protection
- Extraordinary color protection

Highlighted Ingredients:
- Camellia: Smooths and nourishes hair.
- Shea Butter: Softens hair.
- Xylose: Protects hair from heat styling and damage.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This formula includes a signature aromatherapy blend of cocoa, marshmallow accord, woods, and a patented Antifade Complex® to protect color vibrancy and ensure lasting color payoff. Sunflower seed, a UV filter, and vitamin E fight color-depleting environmental effects while ensuring lasting shine.