Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A specialized scalp and hair treatment that will leave your hair looking shinier and feeling thicker.

Key benefits:
- Supports hair strength, shine, and softness
- Supports natural hair growth
- Lightweight, silky texture

If you want to know more…
This scalp and hair serum strengthens hair fibers by supporting their uniformity and smoothness. It helps hair to stay strong as it grows, maximizing the potential length of your hair over time. It also supports hair’s resistance to breakage, leaving it shinier, soft to the touch, and with a thicker, more substantial feel.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A repairing and binding serum that transforms very damaged and over-processed hair to leave it hydrated, conditioned, and healthy-looking.

Key benefits:
- Heals and seals the hair ends
- Heat protection up to 450°F
- Nourishes

If you want to know more…
With amino acids and its unique FIBRA-KAP™ formula, this serum delivers heat protection up to 450°F to prevent split ends, minimize breakage, and speed up drying time for silky-soft locks.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A smoothing serum to discipline dry, frizzy, unmanageable hair.

Key benefits:
- Reduces frizz
- Gives beautiful shine and soft texture
- Detangles

If you want to know more…
Nutritive Oil Serum for Dry Frizzy Hair is formulated with nutri-huile complex and anti-frizz protection to leave hair silky smooth with incredible shine and manageability. The result is improved long-lasting volume control, softness, and shine.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A styling aid designed to help straighten, smooth, and add shine to hair.

Key benefits:
- Softens hair and combats frizz
- Prevents damage
- Adds shine

If you want to know more…
Discover smooth, shiny, straight hair with this home treatment, which improves thermal hair straightening for all hair types. Great for use on wet or dry hair, it is infused with nourishing shea butter to help smooth and straighten hair, and is designed not to cause hair damage like some other standard chemical treatments.

What it is formulated WITHOUT:
- Parabens

What else you need to know:
This product is free of added SLS and SLES.

What it is:
A powerful, antiaging overnight treatment serum that helps maintain strong, healthy hair and follicles.

What it is formulated to do:
Much like skincare for the scalp, this intensive, overnight, non-greasy serum uses advanced technology based on stem cell technology, copper peptides to nourish, and ingredients that normalize and stabilize thinning hair and support scalp health. Not only does it remove debris, sebum, and build-up from the scalp, but it contains a DHT-inhibitor to unclog follicles and promote effective penetration of other treatments.

It provides the scalp and hair follicle with polyphenols, zinc, and glycine to encourage revitalization of the hair growth cycle, helping support a healthy scalp, which encourages hair growth. It contains the proprietary keratin amino complex, which was developed to act on and effectively address all three fundamental parameters of hair strength: tensile properties, torsional stretching, and cuticle abrasion. It penetrates into the cortex of hair, building strength from within, and reinforcing and protecting hair's surface. It’s enriched with an immediate filament protein, which contributes to hair's core strength—sustaining the hair's integrity as it grows from root to tip, and throughout the growth process.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product can be used every night or every other night. The non-greasy formula does not require you to wash your hair in the morning. The Keranique system of haircare solutions was developed to effectively cleanse, protect, treat, and repair both thin or thinning hair and the scalp. Mild cleansers, clean conditioners, intensive treatments, and lightweight styling products deliver healthy, natural hair growth, abate hair loss, maximize fullness, and care for the scalp—creating an optimized environment to promote the enduring strength, growth, and beauty of hair.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A blend of four precious hair oils that will add shine, deeply nourish, and help to prevent breakage.

Key benefits:
- Multiple uses
- Adds shine and nourishment
- Fast absorption

If you want to know more…
This hair oil can be used before, during, and post blow dry for hair that’s super-shiny, hydrated, and healthy-looking.

What it is:
A finishing product to smooth and polish hair.

What it does:
Ouidad Shine Glaze Serum fights frizz and static while reflecting light to add luminosity and glass-like shine.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Synthetic Dyes
- Phthalates
- GMOs
- Triclosan

What else you need to know:
This unique finishing product contains crystal silicates that lend optimal control and deliver incredibly sleek results.

What it is:
A thick, rich blend of moisturizing oils that effectively softens dry, brittle, and coarse hair.

What it is formulated to do:
This thick, shiny oil acts as a barrier agent and protective medium against harsh conditions and extremes. It is a natural humectant and possesses hair conditioning, thickening, and softening properties—protecting ends and moisturizing dry, brittle, and coarse hair.

What it is formulated WITHOUT:
- Parabens
- Sulfates

What else you need to know:
This product is 100 percent natural and silicone-free.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A powerful hair serum that can be used as a leave-in treatment or as a color-preserving mask to boost the level of conditioning, adding radiance and shine to hair.

Key benefits:
- Preserves hair color, vibrancy, shine
- Rejuvenates color
- Intensifies shine

If you want to know more…
This innovative dual-use serum can be used as a leave-in treatment to add shine, tame frizz, and provide protection against UV exposure, or mixed with any Alterna conditioner to transform it into a color recharging mask—boosting the level of conditioning and adding radiance to hair. Alterna's proprietary dual capture complex replenishes moisture while reducing oxidative color damage with a synergistic blend of natural UV filters: red raspberry leaf oil and sunflower seed oil.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is free of DEA/TEA, petrochemicals, and dyes.

Research results:
Clinical results with use of CAVIAR Infinite Color Hold Shampoo, Conditioner, and Vibrancy serum vs. untreated hair, after 70 days:
- 70 days lasting color and shine
- 100% of participants felt their color was rich, shiny, and vibrant
- 93% users agreed the test regimen combated fade-out
- 93% users agreed the test regimen combated dry-out
- 97% users agreed the test regimen gave them lasting color

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A lightweight styling serum that effortlessly detangles, defines, and protects hair from heat damage.

Key benefits:
- Protects hair from heat damage
- Gives gloss, shine, and definition
- Detangles and controls frizz

If you want to know more…
Non-sticky and super sleek, this serum enhances the natural texture of all hair types. It can be used to prep hair for protection before heat styling, to detangle, as a finishing product to add shine and definition, or for a quick style refresh while out and about.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
"This serum gives a defined, glossy—but never greasy—finish to all hair texture types. I always warm it first by rubbing a few drops in between my palms and over the backs of my hands. This makes a little to go a long way and encourages an even distribution through the hair."—Vernon François, Creative Director and Founder

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A frizz-defying non-greasy serum that delivers heat protection up to 450 degrees and helps to reduce breakage by up to 90 percent.

Key benefits:
- Helps protect up to 450° F
- Helps reduce breakage by 90%
- Minimizes frizz and flyaways

If you want to know more…
Whether you wear sleek, flat iron styles, voluminous blowouts, or gorgeously timeless curls, Protect. Heat Serum delivers up ultimate heat protection for worry-free styling. Protect is lightweight, enhances shine, and easily rinses away with Form Beauty’s Clarify so you can build your best styles on a fresh canvas. Just apply prior to heat styling to help reduce hair breakage.

What else you need to know:
This product is cruelty-free and formulated without synthetic perfumes and dyes.

The FORM hair care collection is rooted in the idea of coactivity—the brand’s way of saying that their products will not only make your hair look great, but also feel healthier. Their formulation philosophy adheres to a rigorous international standard that avoids over 2,000 potentially harmful ingredients, which means that their hair care solutions are simple, safe, effective, and complementary to your long- and short-term styling needs.

Research results:
In an independent, instrumental laboratory study, it was found:
- Damage caused by excessive heat treatment was reduced 90%
- Product maintained 100% of water content in hair

Clean at Sephora
When you spot our Clean seal, you can be sure we’ve checked that this brand’s product is made without the ingredients you told us you’d most like to avoid. 

Clean at Sephora™ is formulated without: 
Sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban. All skincare, hair, and makeup brands with the Clean Seal have less than one percent of synthetic fragrances.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A lightweight serum that smooths, moisturizes, and protects hair during heat styling.

Key benefits:
- Protects against heat
- Prevents moisture loss
- Adds shine

If you want to know more…
Blockade heat defense serum shields hair from heat styling and blow drying, protecting against overheating and damage to the delicate hair fiber. The nutrient-packed elixir forms a protective, humidity-proof layer around each hair which prevents moisture loss and ensures a frizz-free, smooth, and shiny finish. The lightweight formulation contains dimethicone to protect against thermal treatments, prevent moisture loss, and form a barrier on the hair that smooths down the cuticle, as well as vitamin-rich sea buckthorn berry to keep hair healthy-looking.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:

This product is certified vegan and formulated without MIT/MCI, artificial colors, formaldehydes, formaldehyde-releasing agents, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban, aluminum, talc, and have less than one percent synthetic fragrances. It is safe for color-treated, Brazilian-treated, and keratin-treated hair.

Sea buckthorn berry (also known as obliphica) is included in all of Amika’s haircare and styling products. It contains over 190 biologically active compounds, including vitamin C (15 times more than an orange), vitamin A (three times more than a carrot), and vitamin E. It also has high concentrations of the rare omega-7, making up 40 percent of the berry. Typically only found in fish oil, omega-7 keeps free radicals at bay and promotes the production of collagen, a key building block for skin, hair, and nails.

Sea buckthorn has been thoroughly researched in over 130 modern scientific studies that have found that this berry promotes health. Women throughout the ages have used the obliphica berry to protect themselves against the ravages of the sun and the elements. Founded on tradition and now based on extensive scientific research, sea buckthorn is one of the biggest functional whole food rediscoveries of the 21st century.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
An anti-frizz serum that help the hair look exceptionally smooth, silky, and healthy, while controlling static and protecting hair from environmental pollution.

Key benefits:
- Controls frizz
- Smooths hair
- Protects hair against pollution and static

If you want to know more…
A combination of avocado, sesame seeds, and other natural ingredients—normally only found in the very best skincare products—not only tames frizzy hair but also leaves hair looking and feeling exceptionally soft, smooth, and healthy. The serum also helps control static buildup and protects the hair against environmental pollution. The leave-in formula leaves no residue and won't weigh the hair down. It is also color-safe.

What else you need to know:
Inside its black and white packaging, a green heart beats. Rossano Ferretti Parma products benefit from the best that nature can offer for the beauty of hair, using the best natural ingredients and the latest skin and haircare technology.

The Rossano Ferretti Parma hair care portfolio is the result of three generations of Italian hairdressing heritage.

This product is also cruelty-free and 100 percent made In Italy.

Clean at Sephora
When you spot our Clean seal, you can be sure we’ve checked that this brand’s product is made without the ingredients you told us you’d most like to avoid.

Clean at Sephora™ is formulated without:
Sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban. All skincare, hair, and makeup brands with the Clean Seal have less than one percent of synthetic fragrances.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A leave-in treatment to help thick and unruly hair become silky, smooth, soft, shiny, moisturized, and tangle-free.

Key benefits:
- Smooths and hydrates thick, unruly hair
- Detangles, de-frizzes, and adds shine and luster
- Leave-in to protect, soften, and condition

If you want to know more…
This leave-in treatment is designed to help thick and unruly hair become silky, smooth, soft, shiny, moisturized, tangle-free, and above all healthy. The formula includes pure coconut oil, nourishing butters from the Nepali butter tree and the Brazilian palm tree, and other kernel/seed oils, combined using the latest technology normally only found in the very best skincare products. It won't leave any residue, and is color-safe.

What else you need to know:
Inside its black and white packaging, a green heart beats. Rossano Ferretti Parma products benefit from the best that nature can offer for the beauty of hair, using the best natural ingredients and the latest skin and haircare technology.

The Rossano Ferretti Parma hair care portfolio is the result of three generations of Italian hairdressing heritage.

This product is also cruelty-free and 100 percent made In Italy.

Clean at Sephora
When you spot our Clean seal, you can be sure we’ve checked that this brand’s product is made without the ingredients you told us you’d most like to avoid.

Clean at Sephora™ is formulated without:
Sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban. All skincare, hair, and makeup brands with the Clean Seal have less than one percent of synthetic fragrances.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A luminous lightweight shine serum powered by argan and macadamia oils.

Key benefits:
- Creates lightweight shine
- Nourishes and Hydrates
- Controls frizz and flyaways

If you want to know more…
Combat humidity, fight the frizz, and tame out-of-control curls. Frizzy Logic’s signature oil blend, including cold-pressed organic argan oil and macadamia oil, calms and smooths your hair, resists humidity, and adds shine for a silky, lustrous texture.

What else you need to know:
O&M is specially formulated for hairdressers by hairdressers to be safe and gentle while giving salon quality and performance. This product is free of Triclosan, MIT, Propylene Glycol, and Gluten. It comes in recyclable packaging and is Cruelty-free and PETA approved.

Clean at Sephora
When you spot our Clean seal, you can be sure we’ve checked that this brand’s product is made without the ingredients you told us you’d most like to avoid.

Clean at Sephora™ is formulated without:
Sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban. All skincare, hair, and makeup brands with the Clean Seal have less than one percent of synthetic fragrances.

Which hair type is it good for?
✔ Coiled
✔ Tightly Coiled

What it is:
A rich and nourishing hair serum with a blend of botanical oils for touchable hold and control with a non-sticky, non-greasy finish.

Key benefits:
- Gives hair shine and vitality
- Adds flexible hold to finished styles
- Promotes healthy hair growth

If you want to know more…
This rich and luxurious hair serum is delivered in a pump action bottle, specifically designed to give kinky and coily hairstyles a light hold, boosted shine, and vitality for a flawless finish. It moisturizes and supports natural, healthy hair growth thanks to its unique blend of nourishing ingredients.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
"This serum is specifically designed to finish all types of kinky and coily hairstyles. It has a beautiful blend of six natural oils which encourage hair to grow strong and healthily, as well as giving hair light a sheen and flexible hold. The feel is velvety smooth, never greasy. It may be used over the entire head of hair for a sleek and tidy finish."—Vernon François

This product is color and keratin treatment safe, vegan, and cruelty-free. It features scent notes of grapefruit and ginseng.

What it is: A lightweight serum-in-oil formula that eliminates frizz and adds shine without weighing hair down or feeling greasy.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine and Medium

Hair Concerns: Dryness, Frizz, and Heat Protection

Formulation: Lightweight Serum

Highlighted Ingredients:
- Coconut Oil: Nourishes and strengthens.
- Prickly Pear Cactus Extract: Adds shine.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: Inspired by skincare technology, this serum-in-oil formula absorbs into the hair instead of sitting on top of it for a weightless, non-greasy feel. It eliminates frizz, smooths, softens, and adds shine. Coconut oil nourishes while antioxidant-rich prickly pear cactus extract adds color dimension and shine.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A reparative, overnight treatment that fights the signs of aging hair while you sleep.

Key benefits:
- Reduces breakage up to 99 percent
- Helps reconstruct damaged hair while you sleep
- Absorbs quickly

If you want to know more…
This hair-repairing and protective formula with caviar bond enforcing technology restores hair at night when hair is recovering from daytime aggressors. This overnight transforming treatment smooths hair cuticles, restoring hair to its healthiest look and feel, so you wake up to transformed tresses. It is clinically proven to help repair, reconstruct, and rebuild hair, while reducing breakage and split ends up to 99 percent.

What it is formulated WITHOUT:
- Sulfates

What else you need to know:
Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is Alterna’s first comprehensive line of hair care products that address intrinsic (natural aging process), chemical, and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy, and elasticity for more youthful-looking hair. Every product contains pure caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. This product is rich in vitamins, minerals, and omega fatty acids that help restore hair's lipid layer creating healthier, younger-looking hair.

This product is suitable for color-treated hair and free of added SLS/SLES, DEA/TEA, and synthetic color.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A strengthening scalp serum that creates visibly stronger hair from the roots.

Key benefits:
- Recovers damaged hair
- Seals cuticle from root to ends
- Ensures a healthy scalp environment

If you want to know more…
This leave-in treatment reinforces and promotes a healthy scalp. By helping hair at the root, this serum reduces the appearance of split ends as hair grows.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A gentle, deep cleansing formula that thoroughly removes buildup without stripping away essential moisture, while adding shine and bounce.

Key benefits:
- Removes product buildup
- Boosts curls bounce and shine
- Helps reduce scalp dryness

If you want to know more…
This rejuvenating serum uses micellar technology to remove buildup without stripping. Abyssinian seed oil and jojoba deliver moisture and shine, adding bounce back to waves and curls. Plus, the lush, refreshing scent captures a purifying, relaxing, and clean feeling.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is silicone-free.