Simple Mermaid Makeup

What it is: A color-shifting, multi-chrome, waterproof micropencil that creates smoldering and graphic lines.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This multi-chromatic pencil transforms colors in different lighting environments.

What it is: An iconic, must-have palette for pro artists and enthusiasts featuring 12 boldly-pigmented cream shades for the face, lips and body.

What Else You Need to Know: Unleash your creativity with this highly-blendable cream formula that effortlessly delivers showstopping color. Each shade can be used individually or mixed to create your dream shade or adjust the undertone of an existing product. This versatile palette is ideal for any level of artistry.

What it is: An innovative, self-setting, water-based gel formula with suspended multicolored, multi-chrome flakes.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free and cruelty-free.

What Else You Need to Know: The easy-to-use, multi-chrome flake formula requires no mixing medium or adhesive to apply onto eyes or face. This hyper-metallic product allows you to create long-wearing, multidimensional looks without the worry of fallout.

What it is:
A wardrobe of textures and dazzling hues come together in a couture color palette, presented in a luxe, lacquered case.

What it does:
This curated collection of richly pigmented, velvety colors feature vivid jewel tones, classic neutrals, and high-impact fashion shades that glide on smoothly to highlight, line, and define eyes for unlimited looks. The hybrid cream-infused powder formulations release infinitely smooth and extremely blendable pigment for seamless color transitions with unprecedented buildability. The perfect balance of gorgeous finishes and intense shades blend, highlight, and adorn lids with exquisite light-reflective effects and pure radiance.

What it is: A creamy palette with innovative, ultra-pigmented metallic, marble, and cream-to-powder eyeshadows that blend seamlessly to create an array of timeless looks.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What Else You Need to Know: These creamy palettes include four different types of innovative shadows and formulas. Cream-to-mattes transform from cream to a soft powder with a matte finish—use these powders alone as a base or to add intensity to a look. The cream-to-metallic shade

What it is: Too Faced’s best-selling eye shadow primer just got an upgrade! New and improved formula intensifies color and helps lock down eye shadow for 24+ hours of non-creasing, fade-resistant wear.

Skin Type: Normal, Oily, Dry, and Combination

Ingredient Callouts: Free of parabens. It is also vegan, gluten-free, and cruelty-free.

What it is: A first-of-its-kind neutral-toned eyeshadow palette with 12 creamy, buildable shades curated for every skin tone with a featherlight, matte finish.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free and cruelty-free.