Scary Mermaid Makeup

What it is: A weightless, long-wear, cream-powder hybrid highlighter—in solos and duos—with a hyper-metallic finish, in a range of shades designed for all skin tones.

Ingredient Callouts: Free of parabens and phthalates. This product is also cruelty-free.

What Else You Need to Know: Killawatt Foil has the same creamy texture as the original, in a new, mega-reflective, foil-like finish. These buildable, color-rich luminizers come in rule-defying shades that look killer on all skin tones. The cream-powder hybrid melts into skin and blends with almost zero effort.

What it is: A shimmer stick in a range of shades for all skin tones. The buildable cream-to-powder longwear formula is lightweight and blendable.

Ingredient Callouts: This product is cruelty-free.

What Else You Need to Know: Magnets often use nonrenewable resources, so in December 2021, we began phasing them out of our Match Stix collections to help lower our environmental impact. Although we are removing magnets, everything else you know and love about the formula and packaging is the same.

What it is: An innovative, self-setting, water-based gel formula with suspended multicolored, multi-chrome flakes.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free and cruelty-free.

What Else You Need to Know: The easy-to-use, multi-chrome flake formula requires no mixing medium or adhesive to apply onto eyes or face. This hyper-metallic product allows you to create long-wearing, multidimensional looks without the worry of fallout.

What it is: A high-intensity, waterproof, and smudge-proof ink liquid eyeliner with an ultra-precise tip for creating bold, artistic looks.

What Else You Need to Know: The Color Ink collection delivers maximum precision and payoff in one stroke. It was created for your inner artist, this bold liner comes in three finishes and is water-, smudge-, and sweat-proof, while safe for sensitive eyes and contact lens wearers.

What it is: An award-winning, multi-use, long-wearing, waterproof, and buildable all-over high pigment color.

Benefits: Long-wearing, Waterproof

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: Experience a range of layer-able finishes (nude, matte, metallic, liquid metal, foil, sparkler, glaze) in budge-proof shades. Colorfix features squeezable packaging with a precision tip to mix, match, layer, a

What it is: A fan-favorite, water-based liquid-glitter eyeliner that adds sparkle and high-impact shimmer to your eye makeup looks.

What it is: A brilliant long-wearing liquid glitter eyeshadow.

Ingredient Callouts: Free of parabens and phthalates.

What Else You Need to Know: Glitter & Glow combines the perfect mix of pearl and glitter to lavish eyes with incredible luster. With its uniquely lightweight, water-infused texture, it glides on effortlessly, then dries down smoothly, locking in maximum sparkle with minimal fallout, for eyes with a real “wow!” factor.

What it is: A clean, high-shine, non-sticky lip gloss made with vitamin-rich oils for a nourishing burst of hydration and juicy, semi-sheer color.
Formulation Type: Lip Gloss

Benefits: Hydrating

Highlighted Ingredients: 
- Jojoba Oil and Goji Berry Extract: Hydrate lips so they feel smooth and comfortable.

- Cloudberry Seed Oil: Nourishes and moisturizes with high levels of vitamin C and E.

- Crushed Sapphire and Ruby Gemstones: Calm and soothe.

Ingredient Callouts: This product is gluten-free and cruelty-free.

What it is: A universally flattering, illuminating highlighter that has the perfect combination of smooth finish and ultra-beam effects for a lit-from-within radiance.

Coverage: Medium

Finish: Radiant

Formulation: Pressed Powder

Ingredient Callouts: Free of parabens. It is also vegan and cruelty-free.

What Else You Need to Know: This highlighter delivers a multidimensional wet-effect shine, with the high reflectivity of a liquid and the weightlessness of a powder. It delivers buildable intensity, amplifying beautiful skin and taking you from subtle luminosity to a full, icy strobing effect.

What it is: A three-in-one, retractable eyeliner whose super-creamy, waterproof formula delivers intensity and convenience.

What Else You Need to Know: This long-wear eyeliner pencil is so creamy, it can achieve any look. Its rich texture blends perfectly to intensify your eyes in a flash.