Hippie Makeup

What it is: A soft-matte, long-wearing foundation with climate-adaptive technology to fight heat, sweat, and shine—available in a wide range of shades.

Coverage: Full

Finish: Matte

Formulation: Liquid

Ingredient Callouts: Free of parabens and phthalates. It is also vegan and cruelty-free.

What Else You Need to Know: This buildable, medium-to-full-coverage foundation gives skin a visibly smooth, pore-diffused, shine-free finish. After doing extensive consumer testing and rigorous research, the brand refreshed its shade range to bring you the most inclusive formulation yet.

What it is: A liquid lipstick that gives you maximum coverage in a demi-matte cream formula.

Formulation Type: Liquid Lipstick, Lip Plumper

Benefits: Long-wearing, Plumping

Highlighted Ingredients:
- Rosehip Oil and Pomegranate Flower: Provide nourishing moisture.

Ingredient Callouts: Free of parabens. It is also cruelty-free.

What Else You Need to Know: This liquid lipstick gives lips a volumized look and drenches them in super-saturated, long-wearing color. It contains a lip-conditioning blend of rose hip oil and pomegranate flower for nourishing moisture and ultra-comfortable, all-day wear. The formula is also non-feathering/-bleeding and non-drying.

What it is: A lasting lip lacquer in Charlotte’s globally loved Pillow Talk shade.

Ingredient Callouts: This product is cruelty-free.

What Else You Need to Know: This everyday gloss delivers long-lasting shine and fuller-looking lips—sans stickiness. The creamy-vinyl texture is enriched with lotus flower extract, an antioxidant that protects, hydrates, and soothes lips for a gorgeous, flawless, lacquered finish. The color stays in place for up to six hours without transfer.

The iconic, globally loved Pillow Talk shade now comes in the sumptuous silk finish of Lip Lustre for sexy, seductive, pumped up, supermodel lips. It’s the secret to pout perfection in seconds.

What it is: A creamy, intense-color lipstick with a formula that delivers a long-lasting satin finish, leaving lips smooth and soft with a lightweight, comfortable feel.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan and silicone-free.

What Else You Need to Know: The 36 shades sweep from nudes to reds to pinks with nuances of orange and purple and one moody black hue.

What it is: An intensely pigmented blush with a superfine texture.

Coverage: Medium

Formulation: Pressed Powder

Ingredient Callouts: This product is vegan.

What Else You Need to Know: Thanks to its superfine texture, this buildable blush delivers powerful color with just one swipe. It comes in a variety of vibrant shades with both matte and shimmer finishes to instantly awaken all skin tones.

What it is: A bestselling, moisturizing lip gloss and lip oil hybrid that delivers a high shine finish without the stickiness, specially formulated for sensitive skin.

Highlighted Ingredients: 

- Apricot Kernel Oil: Nurtures and soothes lips.

- Raspberry Seed Oil: Protects lips against damage from free radicals and environmental aggressors.

- Rosehip Oil: Contains vitamins A and E while promoting cell repair and regeneration.

 Ingredient Callouts: This product is vegan, cruelty-free, and gluten-free.

What Else You Need to Know: This vegan lip jelly is a gloss and oil in one made with a unique blend of nurturing oils to soothe

What it is: A hydrating lip tint bursting with color, shine, and a sensorial lip experience with serious staying power.

Formulation Type: Lip Balm & Treatment

Ingredient Callouts: It is cruelty-free.

What Else You Need to Know: Kissing Juicy Tint offers shine and hydration, lasting color, a balmy gel-cream formula, and pairs perfectly with Kissing Jelly Lip Oil Gloss (sold separately).

What it is: This jelly lip gloss stick provides the glassy shine of a gloss with the care of a balm. This non-sticky formula melts on lips for more moisturized, juicy looking lips.

Formulation Type: Lipstick, Lip Gloss, and Lip Balm & Treatment

Benefits: Hydrating, Long-wearing

Highlighted Ingredients: 

- Hyaluronic Acid

- Vitamin E

- Mango Oils

What it is: A lightweight, high-shine, intensely pigmented lip formula.

Highlighted Ingredients:
- Lightweight Silica Powders: Provide all-day shine.
- Esters and Polymers: Provide easy, glossy application.
- Polyethylene Wax: Provides a lightweight, conditioned feel.

What Else You Need to Know:  This innovative lip formula combines the easy application of a lipstick, the gleam of a gloss, and the rich emollient of a balm. Featuring lightweight silica powders, the combination of esters and polymers ensure even, glossy application, while polyethylene wax gives a lightweight, conditioned feel.

What it is: A conditioning mascara with a formula that thickens, lengthens, and locks in curl for dramatic lashes with extreme volume.

Formulation Type: Volumizing, Lengthening

Highlighted Ingredients:

- Film-Forming Polymers: Lock curl in place.

- Peptides: Condition lashes.

Ingredient Callouts: Free of parabens. It is also cruelty-free.

What Else You Need to Know: This mascara has an hourglass-shaped brush that separates, coats, and locks in curl to voluptuous perfection.

What it is: A bestselling luxury eye pencil that glides on ultra-creamy and delivers long-lasting eyeliner looks that won’t smudge—now in viral shade, Space Cowboy.

Highlighted Ingredients:
- Vitamin E
- Jojoba Oil
- Cottonseed Oil

Ingredient Callouts: Free of parabens. It is also vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: The Space Cowboy eyeliner gives you a warm shimmery nude liner in the same 24/7 formula—so you get a smooth application without dragging or pulling. Once dry, this eyeliner pencil is waterproof and smudge-proof for up to 16 hours of wear. Try it and see why it’s the number-one luxury eye pencil.

What it is:

An ultra-slim, retractable eyebrow pencil that is designed to add definition and hair-like detail with maximum precision, ease and control.

What Else You Need to Know:

Features a perfect blend of eyebrow color and wax to deliver a high color payoff and add natural-looking texture and the appearance of a fuller brow. The ultra-fine tip mimics hair like strokes in sparse areas of the eyebrow, while the spoolie end blends for a natural-looking finish.

What it is:

A mind-blowing mascara that features a formula that thickens, lengthens, and curls for extreme volume and dramatic lashes.

What it does:

Inspired by the curves of a woman’s body, the hourglass-shaped brush was designed with extra stiff bristles to maximize the performance of this carbon black, collagen-fueled formula. One coat and lashes are full and defined. Two coats and lashes are even more luscious, curled, and dramatic. Three coats help you achieve the most intense, black, multidimensional lashes possible.

What it is:
A lengthening mascara that curls, volumizes, lifts, and separates lashes for an "out-of-here" look.

What it does:
This breakthrough bestseller reveals lashes you never knew you had! The specially designed brush features staggered bristles that grab close to the root, boosting length and volume beyond belief. The custom-domed tip uses precision bristles to lift, define, and curl even your tiniest lashes. With a glossy, jet-black, long-wearing formula, you’ll flaunt luxurious, silky lashes that won’t smudge, clump, or dry out.

What else you need to know:
Go horizontal: the staggered bristles grab close to the root, boosting length and volume.

What it is: A multipurpose concealer that brightens, corrects, and perfects for up to 16 hours with a creamy medium-to-buildable coverage and natural, radiant finish.

Coverage: Medium

Finish: Radiant

Formulation: Liquid

Highlighted Ingredients: 
- Mineral-Tone Balancing Powder: Works to optically correct, not mask, imperfections.

- Light-Diffusing Mineral Powder: Blurs the appearance of fine lines and wrinkles and helps even out skin tone.

- Multi-Active Botanical Blend (Magnolia Bark Extract, Grape Seed Extract, and Vitamin E): Hydrates, firms, reduces redness, and helps strengthen the skin barrier.

What it is: An ultimate, gotta-have-it lip gloss with explosive shine that feels as good as it looks.

Highlighted Ingredients:
- Shea Butter: Conditions skin.

Ingredient Callouts: Free of parabens and phthalates. This product is also cruelty-free.

What Else You Need to Know: This universal lip luminizer delivers explosive shine in six shades that flatter all skin tones. One swipe of Gloss Bomb’s XXL wand leaves lips looking instantly fuller and smoother. The non-sticky formula is super shiny, and has an addictive peach-vanilla scent you just can't get enough of. Rihanna was obsessed with creating the perfect gloss that makes you want to put it on over and over again.

What It Is:

Highlighted Ingredients: 

- Vitamin E: Moisturizes and strengthens the skin barrier for a smooth application.

- Rice Starch Powder: Absorbs excess oil.

- Micronized Powder: Allows you to layer without caking.

What it is:
A bestselling lip gloss that boldly creates the appearance of fuller lips with a tantalizing tingle in a high-shine, shimmering finish.

What it does:
This bestselling lip gloss delivers mesmerizing shine with a refreshing, tingly sensation. A unique peptide complex helps to create a voluminous lip look, while vitamins A and E provide lasting moisture for soft and luscious lips. It’s available in a vast range of shades and sparkly, pearlescent, or shimmering finishes that transform your look in a single swipe.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What it is:  A weightless liquid blush that delivers high-impact color with just one dot. Blends seamlessly for a pinch-perfect flush that lasts up to 12 hours.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan and cruelty-free.

What Else You Need to Know: This featherlight liquid blush features pure color pigments in a transparent base for true color payoff on all skin tones.

What it is:
An easy-application, waterproof liquid liner that stays on all day and night.

What it does:
This easy-glide, quick-dry precision liner stays in place until you say when—no smudges, feathering, or running. The thin, marker-like tip is easy to use, even for the beauty beginner, and delivers any look—from a thin line to a bold, dramatic stroke. It goes on smoothly without skipping, smudging, or pulling, and lasts all day.

What it is: An award-winning nude eyeshadow primer that ensures vibrant and crease-free wear.

Ingredient Callouts: Free of parabens. This product is also vegan and cruelty-free.

What Else You Need to Know: This long-lasting eye makeup base keeps eyeshadow crease-free, eye color vibrant, and application smooth. Formulated with polymer technology, this vegan beauty eyelid primer serves as the perfect eyeliner or eyeshadow base, filling in any surface imperfections and prepping lids for all-day wear.

What it is:

A full-pigment, smudge-proof, waterproof eyebrow pomade to fill and detail brows with natural-looking, hair-like texture and precision.

What it does:

This creamy, multitasking product glides on skin and hair smoothly to create clean, defined brows. The standout formula works as a brow primer and provides color, sculpture, and shading. It is ideal for oily skin and in humid climates.

What it is: A mini mascara that targets every single lash for instant lift, length, and fanned-out volume without clumps.

Formulation Type: Volumizing, Lengthening

Highlighted Ingredients:
- White Tea Extract: An antioxidant-rich ingredient that conditions and cares for lashes.

Ingredient Callouts: Free of mineral oil and sulfates SLS & SLES.

What Else You Need to Know: This mascara has a curved wand that pushes up and fans out lashes for an open-eye effect with up to 24 hours of lasting power. 360 micro-size bristles grab and lengthen every lash from root to tip (no matter how small), while the lightweight gel formula leaves the lashes feathery soft—without flaking, clumping, or smudging.

What it is: A multipurpose concealer that brightens, corrects, and perfects for up to 16 hours with a creamy, medium-to-buildable coverage and natural, radiant finish.
Coverage: Medium

Finish: Radiant

Formulation: Liquid

Highlighted Ingredients:
- Mineral-Tone Balancing Powder: Works to optically correct, not mask, imperfections.
- Light-Diffusing Mineral Powder: Blurs the appearance of fine lines and wrinkles and helps even out skin tone.
- Multi-Active Botanical Blend (Magnolia Bark Extract, Grape Seed Extract, and Vitamin E): Hydrates, firms, reduces redness, and helps strengthen the skin barrier.

What it is: A volumizing and lengthening mascara that targets every single lash for instant lift, length, and fanned-out volume without clumps.

Formulation Type: Volumizing, Lengthening

Highlighted Ingredients: 
- White Tea Extract: An antioxidant-rich ingredient that conditions and cares for lashes.

Ingredient Callouts: Free of mineral oil and sulfates SLS & SLES.

What Else You Need to Know: This mascara has a curved wand that pushes up and fans out lashes for an open-eye effect with up to 24 hours of lasting power. 360 micro-size bristles grab and lengthen every lash from root to tip (no matter how small), while the

What it is: An ultra-slim, retractable pencil with the perfect blend of wax and color for outlining and detailing brows with precision and payoff.

Ingredient Callouts: Free of formaldehydes, formaldehyde-releasing agents, phthalates, and mineral oil. It is also cruelty-free.

What Else You Need to Know: Anastasia Beverly Hills’ Mini Brow Wiz® Ultra-Slim Precision Brow Pencil features a perfect blend of eyebrow color and wax to deliver a high color payoff and add natural-looking texture and the appearance of a fuller brow. The ultrafine tip mimics hairlike strokes in sparse areas of the eyebrow, while the spoolie end blends for a natural-looking finish.

What it is: A lightweight, easy-to-apply, loose powder that blends effortlessly to set makeup for up to 16 hours of wear and 24-hour shine control that is best for oily to normal skin types.

What Else You Need to Know: This award-winning powder locks in makeup for long-lasting wear without adding weight or texture. It absorbs oil and reduces shine all day, creating a flawless, matte finish with no flashback in photos. These truly-translucent shades work on all skin tones, and create a soft-focus effect to subtly blur fine lines and imperfections.

What it is: A clean, silicone-free dewy makeup primer with hyaluronic acid that grips makeup for up to 12 hours and hydrates skin to prevent meltdown and caking.

Finish: Radiant Natural Matte

Highlighted Ingredients:
- Blue Agave Extract: Grips makeup to prevent melting, fading, and caking.
- Hyaluronic Acid and Hemp-Derived Cannabis Seed Extract: Boost hydration to visibly smooth uneven texture.
- Aloe Water + Hemp-derived Cannabis Seed Extract: Provide additional boost of hydration to lock in moisture .

Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

What Else You Need to Know: This silicone-free, oil-free makeup primer goes on clear to work across all skin tones and types.

What it is: An award-winning longwear gel makeup primer that grips makeup for up to 12 hours and hydrates with hyaluronic acid and niacinamide for a dewy finish.

Finish: Radiant

Formulation: Lightweight, Gel

Skin Type: Normal, Dry, and Combination

Highlighted Ingredients:

- Blue Agave Extract: Grips makeup to prevent melting, fading, and caking.

- Hyaluronic Acid and Niacinamide (Vitamin B3) : Boost hydration to visibly smooth uneven texture.

What it is:
An essential eyeshadow collection with 14 shades in neutral to berry tones.

What it does:
A present-day take on Renaissance colors, this eye palette features 14 shades that let you create stylish, day to night looks. From the earthy yellow and ultra-matte finish of Golden Ochre to Primavera’s shimmer gold with a metallic finish, this palette’s high-pigment shadows are crease and fade-resistant and are sure to bring modern elegance to your eye looks.

What it is: A color-correcting, full-coverage foundation with SPF 50 physical mineral sunscreen that delivers a flawless, natural finish.

Coverage: Full

Finish: Natural

Formulation: Cream

SPF: SPF over 30

Skin Type: Normal, Dry, Combination, and Oily

Highlighted Ingredients:
- Collagen: Enhances visible elasticity for a youthful, smooth appearance.
- Peptides: Help reduce the appearance of wrinkles and support natural collagen for smoother, firmer-looking skin.
- Hyaluronic Acid: Locks in moisture, supports visible elasticity, and diminishes the look of fine lines and wrinkles.

Ingredient Callouts: Free of sulfates parabens and phthalates.

What it is: A primer that quickly minimizes the appearance of pores and fine lines for smoother-than-smooth skin.

Finish: Natural

Formulation: Cream

Skin Type: Normal, Dry, Combination, and Oily

What it is:
A professional balm that minimizes the appearance of pores.

What it does:
Quickly minimize the appearance of pores and fine lines and help makeup stay put with this priming phenomenon. The silky and lightweight formula can be worn under makeup to create a smoother-than-smooth canvas or used throughout the day to mattify shine and touch up problem areas. It’s so translucent, no one will know you’re wearing anything!

What else you need to know:
This formula contains vitamin E, which is known to protect skin from free radicals.

What it is: A 24-hour liquid foundation with medium-to-full buildable coverage in a natural matte finish that helps to unify uneven skin tone and control shine.

Coverage: Full

Finish: Matte

Formulation: Liquid

Skin Type: Normal, Oily, Dry and Combination

Ingredient Callouts: Free of fragrance, parabens, phthalates, mineral oil and is gluten-free.

What it is: A clean, tinted serum that provides light, dewy coverage with mineral SPF and active levels of skincare ingredients—now available in a range of flexible shades.

Coverage: Light

Finish: Natural

Formulation: Liquid

SPF: 40

Highlighted Ingredients:
- Plant-based Squalane: Hydrates and visibly improves elasticity without clogging pores.
- Niacinamide: Visibly smooths texture, minimizes the appearance of pores, softens lines, and promotes even tone.
- Hyaluronic Acids (Macro and Micro): Penetrate at different levels to visibly plump and boost skin’s moisture levels.

Ingredient Callouts: This product is vegan, gluten-free,and cruelty-free.

What it is: A clear primer gel that smooths skin and pores so your makeup lasts, while vitamins A and E protect your skin.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, phthalates, and contains less than one percent of synthetic fragrances. This product is also vegan and cruelty-free.

What Else You Need to Know: Reduce the appearance of fine lines and pores while locking in your makeup with this primer. Lightweight and oil-free, it gives you a flawless finish, while antioxidants and vitamins A and E help protect your skin from pollutants, damage, and stress.

What it is: A clear, oil-free primer gel that smooths skin and the look of pores so your makeup lasts.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates, and contains less than one percent of synthetic fragrances. This product is also vegan and cruelty-free.

What Else You Need to Know: Reduce the appearance of fine lines and pores while locking in your makeup with this primer. Lightweight and oil-free, it gives you a flawless finish, while antioxidants and vitamins A and E help protect your skin from pollutants, damage, and stress.

Clinical Results: In a consumer study on 103 women, after 1 week of use:
- 93% saw blurred imperfections
- 93% saw smoother skin

What it is: A three-in-one, retractable eyeliner whose super-creamy, waterproof formula delivers intensity and convenience.

What Else You Need to Know: This long-wear eyeliner pencil is so creamy, it can achieve any look. Its rich texture blends perfectly to intensify your eyes in a flash.

What it is:

A mini lightweight, easy-to-apply, loose powder that blends effortlessly to set makeup for up to 16 hours of wear and 24-hour shine control that is best for oily to normal skin types.

What it does:

This mini setting powder locks in makeup for long-lasting wear, without adding weight or texture.

What it is: A waterproof, fragrance-free, transfer proof concealer with buildable medium to full coverage, and Vitamin E to visibly blur, brighten, and conceal.

Coverage: Full

Finish: Matte

Formulation: Liquid

Highlighted Ingredients:

- Vitamin E and Sweet Almond Oil: Condition and care for the delicate under-eye skin

What it is: An everyday eyeshadow palette with rosy neutrals, pinks, purples, and mauves in a mix of matte and shimmer finishes for glam or natural eye makeup looks.

Ingredient Callouts: Free of parabens. It is also gluten-free and cruelty-free.

What it is: This multipurpose, full-coverage liquid concealer hides it all, from dark under-eye circles to blemishes, and discoloration.

Coverage: Full

Finish: Natural

Formulation: Liquid

What Else You Need to Know: This full-coverage concealer feels lightweight and doesn‘t cake, crack, or settle into fine lines. The formula includes algae-derived ingredients known for smoothing the look of skin and specially coated pigments that leave a natural finish that doesn‘t flake or crease.

What it is: A vegan mascara that delivers a 35 percent increase in curl while also lengthening, volumizing, and conditioning lashes for 24-hr smudge-proof, flake-free wear.

Highlighted Ingredients:
- Olive Esters: Condition, treat, and protect lashes.
- Rice Bran Wax: Natural wax that helps lengthen the appearance of lashes.
- Carnauba Wax: An emollient from the leaves of the carnauba palm to ensure a smooth application.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, phthalates, mineral oil, and triclosan. This product is also vegan, cruelty-free, and gluten-free.

What it is: A weightless, waterproof foundation with long-wearing, concentrated coverage in a custom, triangular component for fast and easy full coverage on-the-go.

Coverage: Full

Finish: Natural

Formulation: Stick

Skin Type: Normal, Dry, Combination, and Oily

Ingredient Callouts: Free of mineral oil, parabens, phthalates, and triclosan, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.

What it is: A state-of-the-art primer that extends the wear of foundation for a perfect complexion—elevate your foundation to unprecedented performance.

Formulation: Cream

Skin Type: Normal, Dry, Combination, and Oily

Highlighted Ingredients:
- Titanium Dioxide 2.45%: Protects skin from harmful UVA/UVB rays.
- Zinc Oxide 4.2%: Provides physical protection from damaging UVA rays.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, phthalates, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.

What it is: A collection of fan-fave lip and cheek tints that come in a range of shades—all long-wearing, non-drying, and transfer-proof.

Ingredient Callouts: Free of formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance.

What Else You Need to Know: Cherry, mango, pink lemonade—whatever tint color you're craving, Benefit Cosmetics has an option for you. These long-wearing tints have non-drying formulas that apply and build easily and feel comfortable on lips and cheeks. Apply one coat with the precise, doe-foot applicator for a sheer hint of tint or layer f

What it is:
A weightless mineral setting powder that extends makeup wear while bluring and minimizing the appearance of fine lines and pores with no flashback.

What it does:
In a range of shades and finishes, Mineral Veil® Setting Powder is our cult favorite setting powder, versatile enough for all skintones and skin types. The light-as-a-feather, super smooth formulas blend onto skin without smudging the makeup you’re already wearing. Sheer and never cakey, Mineral Veil® Setting Powder weightlessly blurs and minimizes the appearance of fine lines and pores, whether it is applied over makeup or onto beautifully bare skin.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What it is: A weightless foundation that mimics the look of skin, while delivering medium coverage, 24-hour wear and hydration, and a natural glowing skin finish.

Coverage: Medium

Finish: Radiant

Formulation: Liquid

Highlighted Ingredients:

- Micro-Fil Technology: Provides a translucent radiance and flawless finish.

What Else You Need to Know: This liquid foundation melts into skin, blurs pores, and smooths texture thanks to its 89% skincare base and patented Micro–fil™ technology 

What it is: A weightless foundation that mimics the look of skin, while delivering medium coverage, 24-hour wear and hydration, and a natural glowing skin finish.

Coverage: Medium

Finish: Natural

Formulation: Liquid

Highlighted Ingredients: 

- Micro-Fil Technology: Provides a translucent radiance and flawless finish.

What Else You Need to Know: This liquid foundation melts into skin, blurs pores, and smooths texture thanks to its 89% skincare base and patented Micro–fil™ technology

What it is: A super creamy, skincare-packed clean concealer with medium coverage and a fresh, hydrated, radiant finish. Non-comedogenic. Safe for sensitive skin.

What it is:
A mascara inspired by hair rollers, this super-curling and lifting mascara gives a sexy, wide-eyed look. Its patent-pending Hook ‘n’ Roll™ brush features tiny custom-designed hooks to catch, lift, and curl even short and straight lashes.

What it does:
Roller Lash not only lifts and super-curls, but this instant curve-setting formula holds for 12 hours, is easy to remove, and contains provitamin B5 and serine, known for their lash-conditioning benefits.

What it is: An innovative breathable foundation that combines the weightless feel of a serum with buildable medium coverage for truly layerable wear. 

Skin Type: Normal and Combination

Coverage: Medium

Finish: Natural

Formulation: Liquid

Highlighted Ingredients:
- Botanical Blend of Lotus, Gardenia, and Water Lily: Helps soothe, calm, and nourish skin.

What Else You Need to Know: The super-fluid, serum-like texture makes it easy to build and blend your coverage just how you like it while evening out skin tone and smoothing the look of pores—no clogging or caking. Plus, the mess-free, doe-foot applicator lets you apply one dot at a time.

What it is: An up-to-36-hour, full-blast, volumizing mascara that layers easily to build massive volume without weighing down lashes.

What Else You Need to Know: BADgal BANG! creates massive volume. The gravity-defying formula builds volume the more you layer, and contains aero-particles, one of the lightest materials from space technology. Its custom Big Slimpact! Brush is designed to reach every lash for big volume with 360-degree reach.

Clinical Results: In a self-evaluation by 102 women, after 1 week:
- 90% saw dramatic volume
- 94% said it instantly lifted lashes
- 92% said it lengthened lashes

What it is: A bestselling, waterproof brow pencil that transforms shapeless, undefined brows with a few strokes—and wears for up to 12 hours without smudging.

What Else You Need to Know: Precisely, My Brow Pencil’s ultra-fine tip makes adding definition to brows easy. It lets you draw incredibly natural-looking, hair-like strokes. This rich formula is ideal for spot-filling sparse or over-tweezed areas, and the firm texture allows for precise application. It's now available in 12 shades to flatter every hair color.

What it is: A bestselling green-to-beige SPF cream that rapidly neutralizes visible redness, evens the appearance of skin tone, and has a natural-looking finish.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Dryness and Redness

Highlighted Ingredients:
- Mineral Sunscreen (Zinc Oxide and Titanium Dioxide): Forms a protective barrier that reflects UV rays, shielding skin from sun damage.

What Else You Need to Know: For centuries, tigers in the Asian wetlands have rolled around in Centella asiatica (AKA tiger grass or cica) to help heal their wounds. Taking inspiration from the tigers, this K-Beauty fave utilizes visibly reparative tiger grass to soothe, calm, and moisturize skin.

What it is: A foundation with buildable coverage for a finish that enhances the look of skin, without masking the natural complexion.

Skin Type: Normal, Dry, Combination, and Oily

Coverage: Medium

Finish: Natural

Formulation: Liquid

Skin Type: Normal and Dry

Highlighted Ingredients:
- Vitamin C: Brightens skin and diminishes the look of discoloration.
- Turmeric: Enhances skin radiance and evens the look of skin tone.

Ingredient Callouts: Free of mineral oil, sulfates SLS and SLES, parabens, formaldehyde, formaldehyde-releasing agents, phthalates, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban, and fragrance.

What it is:
A brow-volumizing tinted gel with tiny microfibers that create natural-looking fullness and definition.

What it does:
Benefit’s Gimme Brow+ Volumizing Eyebrow Gel contains tiny microfibers that adhere to skin and brow hairs, creating natural-looking brow volume. The custom tiny, tapered brush provides an easy, mess-proof application, and makes it easy to tame, tint, and volumize the look of your brows. The buildable formula is also water-resistant and long-wearing.

What it is: A hydrating foundation that delivers buildable coverage for the face and body, resists heat and humidity, and leaves a luminous makeup look.

Coverage: Medium

Finish: Natural

Formulation: Liquid

Highlighted Ingredients:
- Squalane
- Hyaluronic Acid

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance.

What Else You Need to Know: This foundation is formulated with 94 percent natural-origin ingredients and hyaluronic acid. It delivers intense hydration and a secon

What it is: A weightless, long-wearing, liquid lipstick with a soft-matte finish—born in a range of head-turning shades that look incredible on all skin tones.

Ingredient Callouts: Free of parabens. This product is also cruelty-free.

What Else You Need to Know: Stunna Lip Paint delivers high-impact color with low-maintenance, long wear in a range of universal shades handpicked by Rihanna. With one stroke of its lip-defining precision wand, Stunna’s weightless, comfortable, soft-matte formula stays kissably smooth all day.

What it is: An award-winning clean mascara that lengthens, lifts, and separates—now in a new brown shade. Safe for sensitive eyes.

Formulation Type: Volumizing and Lengthening

Benefits: Long-wearing

Highlighted Ingredients: 
- Arginine and Biotin: Powerful lash-care heroes that help strengthen and fortify.

- Organic Shea Butter: Weightlessly conditions and adds a soft, flexible feel.

- Ethically Sourced Beeswax: Nourishes and defines lashes without clumping.

Ingredient Callouts: This product is gluten-free, cruelty-free, and comes in recyclable packaging.

What it is:

A dual-shade eyebrow powder compact for achieving a natural-looking, ombré effect.

What it does:

Create beautiful and natural brow effects with Anastasia's bestselling Brow Powder Duo. This lightweight, sheer to medium coverage formula was designed to be smudge-proof and comes with two shades per compact to ensure the perfect brow color.

What it is: A hydrating, full-coverage, weightless, four-in-one concealer that conceals, contours, highlights, and retouches in a wide range of flawless shades.

Coverage: Full

Finish: Natural

Formulation: Liquid

Highlighted Ingredients:
- Coconut Water: Aids in delicately replenishing skin’s moisture levels.
- Alpine Rose: Helps support skin’s health and resilience.
- Hyaluronic Acid: Gives a smoother, more youthful appearance.

Ingredient Callouts: Free of parabens. It is also vegan and cruelty-free.

What it is: A nurturing eyelash primer that maximizes mascara results for major lash lift and the appearance of longer, thicker, and more volumized lashes.

Highlighted Ingredients:
- Vitamin E: Conditions eyelashes.

Ingredient Callouts: Free of sulfates SLS and SLES, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances.

What Else You Need to Know: This iconic lash primer evenly separates and coats eyelashes with a nourishing, conditioning formula to maximize the results of your mascara.

What it is: A full coverage, natural matte foundation that lasts up to 24 hours and delivers waterproof, sweat, humidity and transfer-resistant wear.

Coverage: Full

Finish: Matte

Formulation: Liquid

Ingredient Callouts: Free of mineral oil and contains less than one percent synthetic fragrance.

What Else You Need to

What it is: An innovative gel-to-oil formula that starts glossy and leaves lips tinted while staying comfortable—never sticky—all day.

Formulation Type: Lip Stain

Benefits: Long-wearing

Highlighted Ingredients:
- Jojoba Seed Oil: Moisturizes and creates a protective barrier over lips to lock in hydration.
- Sunflower Seed Oil: Antioxidant-rich; soothes and protects from environmental stressors.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan and cruelty-free.

What Else Y