The 70s were a time of great change, and women's fashion was no exception. Makeup during the 70s was all about experimentation and self-expression. Here are some options that can help you get the vibe and nostalgia.
Size: 0.098 oz / 2.8g·ITEM: 2629483
Color: Exhilarate - champagne gold
$39.00
After using the new one for about a day, I dropped it by accident and had to fix it by crushing the broken pieces into a powder and mixing in some 70% alcohol and putting it back into the compact. ...The packaging feels very cheap - and straight out of the 70s. The lid feels loose and I don’t think it’ll last bouncing around in a makeup bag for long.
What it is: An innovative powder highlighter that gives skin an instant glass-like sheen for an easy, natural-looking glow that lasts.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan and cruelty-free.
$98.00
Doesn’t travel well… not worth $70 if you like to travel/fly w your makeup....Luckily I got this for free in an Influenster VoxBox and I was able to try it without paying SEVENTY DOLLARS for this. It's a great product and very pigmented with 2 additional cream shadows as well.
What it is: A velvety matte eyeshadow palette that blends warm and cool nudes for ultimate versatility.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.
What Else You Need to Know: The shades in this palette can be worn alone or layered, blended, and contoured to create the most multi-dimensional looks that go from day to night. The cream bases allow you to really sculpt and intensify your eye looks. The shadows can be worn alone or layered over the bases for maximum dept
Size: 0.05 / 1.5g·ITEM: 2181295
Color: 4 - warm deep brown
$22.00
If I only had a tiny budget to spend on makeup, this would still make the list. My mother in her late 70s, as well as my daughter in her early 20s, both also dig this gel. ...Especially for days when i do a no makeup makeup look!
What it is: A perfect try-me size of brow-volumizing, tinted fiber gel to boost the look of brow volume.
What Else You Need to Know: Gimme Brow+ Volumizing Eyebrow Gel contains tiny microfibers that adhere to skin and brow hairs, creating natural-looking fullness and definition. The custom tiny, tapered brush provides an easy, mess-proof application for fuller-looking brows. It’s available in eight shades to flatter a wide range of hair colors.
Clinical Results: In a self-evaluation by 66 women after 1 week:
- 94% said brows looked visibly thicker
$47.00
no makeup smells better...I rarely wear makeup and I will use this product solely for the smell and how it makes my skin feel hydrated!...A game changer for makeup routine...This primer has been a game changer in my makeup ever since I’ve tried it. It makes my makeup feel more smooth, amazing product for this price.
What it is: A blurring primer that visibly minimizes pores, absorbs excess oil, and eliminates shine while hydrating and plumping with tripeptides.
Coverage: Light
Finish: Matte
Formulation: Cream
Highlighted Ingredients:
- Niacinamide: Boosts hydration, visibly evens skin tone, and reduces the appearance of pores.
- Tripeptides: Visibly plump and firm skin to reduce the look of fine lines and wrinkles.
- Poreaway Complex: Visibly tightens pores, reduces imperfections, and absorbs excess oil.
Size: 0.001 oz/ 0.04 g·ITEM: 2251536
Color: Auburn - medium to deep red tones
$42.00
However, i started using makeup during the thin-brow late 70s - early 80s. ...I would recommended this to someone who’s been doing makeup for a while, but this pencil is also beginner friendly.
What it is: An ultra-precise, ultra-slim brow pencil perfect for creating the thinnest hair-like strokes for naturally-defined brows.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, phthalates, and triclosan, and contains less than one percent of synthetic fragrances. This product is also vegan and cruelty-free.
What Else You Need to Know: With the thinnest 1.4-millimeter tip, this uniquely-shaped brow pencil gives you all the control with all the payoff.
Size: 0.84 oz/25 ml·ITEM: 2887271
Color: 10N - very light with neutral undertones
$30.00
I was shocked that I was able to maintain at least seventy five percent of it! There was little transfer when I wiped my face and it didn’t get sticky! ...I have super dry skin and I had no issues with this foundation. since l'm also a makeup artist I used this for a bride and her bridesmaid makeup.
What it is: A medium-coverage foundation with a natural finish and long-wearing formula that hydrates the skin for up to 16 hours with hyaluronic acid.
Coverage: Medium
Finish: Natural
Formulation: Liquid
What Else You Need to Know: Available in a wide range of shades, Best Skin Ever foundation offers buildable coverage for your skin—from medium to full. It corrects the look of blemishes and redness and has a weightless feel. Its natural satin finish and imperceptible texture make your skin look like the best version of itself. After 28 days, the skin shows signs of improvement.
ITEM: 2666832
Size: 1.3 oz / 40 ml
$33.00
It is currently humid and in the high 70s-80s where I am. My makeup stayed in place, didn’t notice my pores, it definitely kept it matte. ...Kept my makeup on all night long!...Gifted by Milk Makeup. After finishing my makeup application, this setting spray completed my makeup look.
What it is: A travel-size, alcohol-free matte setting spray that locks on makeup for up to 16 hours, minimizes the appearance of pores, and reduces shine for a soft-focus finish.
Highlighted Ingredients:
- Lentil Extract: Reduces shine.
- Niacinamide: Minimizes the appearance of pores and fine lines.
- Bakuchiol: Visibly smooths skin texture.
Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.
What Else You Need to Know: The nonsticky, non-drying formula sprays on evenly in a microfine mist so your skin appears smoother with makeup that stays locked in all day.
Size: 0.25 oz·ITEM: 2739373
Color: Warm Sunglow - medium with peach undertones (warm)
$40.00
Perfect no makeup, makeup concealer...It gives you the perfect amount of coverage perfect for a no makeup, makeup look....The formula feels light and non-irritating, and I experience only mild creasing right under my eyes. I also love the 70s aesthetic of the tube! So luxe and retro!
What it is: A visibly brightening, hydrating, lightweight serum-like color corrector that conceals, corrects, and illuminates all day without caking or creasing.
Coverage: Light
Finish: Radiant
Highlighted Ingredients:
- Color-Correcting Pigments: Conceal and neutralize dark circles and redness.
- Peptides and Three Hyaluronic Acids: Provide lightweight hydration and line smoothing.
- Functionalized Creamy Pearls: Create instant radiance without the shimmer.
Ingredient Callouts: This product is cruelty-free.
ITEM: 2891372
Size: 3.3 oz/100 mL
$53.00
I brought it on my two week trip to Europe (where I got engaged!!) where is was in the 70s-80s with full days of walking, hence sweating. ...Perfected my makeup look now...I love how this makeup spray gives a beautiful and vibrant finish to my look,it doesn’t smear and it’s well made,it keeps my makeup fresh all day without any issues
What it is: A light-as-air, waterproof, and mattifying formula to prime and set makeup for up to 16 hours.
What Else You Need to Know: This clinically backed, waterproof formula is supercharged with Powder Blur Tech for a blurred, soft-focus matte finish. The formula absorbs oil and quickly mattifies. It’s the ultimate airbrush makeup fix for a flawless, pore-less effect.
Clinical Results: In a makeup-setting test with 102 people, after 24 hours:
- 95% agree it perfectly sets makeup without it melting, fading, creasing, or settling into lines
- 92% agree it keeps makeup looking fresh
- 95% agree it gives a soft-focus finish
Size: 0.01 / 0.34g·ITEM: 2086734
Color: 3.5 - neutral medium brown
$37.00
No matter I'm in a super hot summer or super cold winter (in different countries), it always stays till the end of the day! All my other makeups are almost gone but my eyebrows still look like how they were in the morning lol Love it!...I have over-tweezed eyebrows left from the thin eyebrow trend of the 70s so I definitely need help in filling in, but I like a natural looking brow.
What it is: A super-easy filling and shaping eyebrow pencil—now available in 12 shades to flatter every hair color, so anyone can be an expert.
What Else You Need to Know: Goof Proof Brow Pencil features a custom tip that easily shapes, defines, and fills in brows. The soft, glide-on color creates naturally-full-looking, beautiful brows, and the spoolie-brush effortlessly blends the up-to-12-hour, waterproof color.
Clinical Results: In a consumer panel survey of 109 women after 1 week:
- 95% said it was easy to fill and shape brows
In an instrumental test on 20 panelists:
- Color lasted up to 12 hours
In an instrumental test on 22 panelists:
- Color was waterproof
