The 70s were a time of great change, and women's fashion was no exception. Makeup during the 70s was all about experimentation and self-expression. Here are some options that can help you get the vibe and nostalgia.
Size: 0.098 oz / 2.8g·ITEM: 2629483
Color: Exhilarate - champagne gold
$39.00
The packaging feels very cheap - and straight out of the 70s. The lid feels loose and I don’t think it’ll last bouncing around in a makeup bag for long. ...After using the new one for about a day, I dropped it by accident and had to fix it by crushing the broken pieces into a powder and mixing in some 70% alcohol and putting it back into the compact.
What it is: An innovative powder highlighter that gives skin an instant glass-like sheen for an easy, natural-looking glow that lasts.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan and cruelty-free.
Size: 1.18 oz/ 35 ml·ITEM: 2257038
Color: Medium 17 - medium with neutral peach undertones
$100.00
You will be happy with your purchase but if it is a splurge for you to spend 70$ on a foundation...this is the one to try ....I would purchase this product if it were maybe $10, but I definitely would not spend nearly $70 on it.
What it is: A weightless, hydrating foundation with a serum-like texture, offering customizable coverage and a filter-like, soft-focus finish.
Coverage: Medium
Finish: Natural
Formulation: Liquid
Skin Type: Normal, Dry, Combination, and Oily
Highlighted Ingredients:
- Vita-Serum Complex: Boosts hydration by activating the natural production of hyaluronic acid and ceramides.
- Diamond Core Powder Technology: Converts and scatters light for a blurring, illuminated effect.
Ingredient Callouts: Free of parabens.
Size: 0.84 oz/25 ml·ITEM: 2887289
Color: 05N - fair with neutral undertones
$31.00
I was shocked that I was able to maintain at least seventy five percent of it! There was little transfer when I wiped my face and it didn’t get sticky! ...I have super dry skin and I had no issues with this foundation. since l'm also a makeup artist I used this for a bride and her bridesmaid makeup.
What it is: A medium-coverage foundation with a natural finish and long-wearing formula that hydrates the skin for up to 16 hours with hyaluronic acid.
Coverage: Medium
Finish: Natural
Formulation: Liquid
What Else You Need to Know: Available in a wide range of shades, Best Skin Ever foundation offers buildable coverage for your skin—from medium to full. It corrects the look of blemishes and redness and has a weightless feel. Its natural satin finish and imperceptible texture make your skin look like the best version of itself. After 28 days, the skin shows signs of improvement.
Size: 0.06 oz/ 1.8 mL·ITEM: 2448975
Color: 517 Abbie Maroon Red - cherry red
$66.00
The packaging is so luxe and reminds me of vintage makeup in the best way. It has a strong scent when applying but I don't notice it after wearing it. ...If you like more natural looking makeup you’ll love this!
What it is: A lipstick that delivers a long-lasting, glowy finish in buildable, rich colors with a formula that deeply moisturizes for up to 24 hours.
Highlighted Ingredients:
- Black Rose, Peony, and Jojoba Seed Oils: Rich in naturally soothing properties, leaving lips soft.
- Shea Butter: Deeply nourishes the lips and prevents dryness.
- Hyaluronic Acid: Retains moisture, smooths fine lines, and enhances the volume of lips.
What Else You Need to Know: This lipstick pairs balm-like care with pigment-rich color. Infused with black rose oil, peony oil, jojoba seed oil, and shea butter, the creamy formula delivers 24-hour hydration and luminous shine. Lips immediately
Size: 1 oz / 30 ml·ITEM: 2834059
Color: 4.5N - medium to tan with neutral undertones
$83.00
For everyday, one pump is enough to decrease the visibility of my dark acne scars by about 70-80% (making them less dark with no concealer) and to even out the redness I usually have on my forehead.
What it is: A lightweight, hydrating non-comedogenic skincare-infused foundation with a natural finish & buildable coverage that blurs and improves skin over time.
Coverage: Medium
Formulation: Liquid
Highlighted Ingredients:
- Micro Hyaluronic Acid: Provides long-lasting hydration.
- Ceramides Yuzu Extract: Visibly plumps skin.
- Prismatic Light Technology: Provides 24 hours of blur and enhances skin's natural radiance.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES,
Size: 1.08 oz / 32 mL·ITEM: 2773620
Color: Light Neutral
$65.00
With this new formula however, I find my makeup lasts significantly longer! Also, I find myself forgetting to apply sunscreen too often and this helps keep me on track!...i really iove this foundation for days when I want a no makeup makeup look. however, it did take me a few shades to find the right one as it was way too light which only stinks because it costs alot of money.
What it is: A full-coverage matte foundation for oily skin, skin-balancing serum, and broad-spectrum SPF 40 sunscreen in one.
Coverage: Full
Finish: Matte
Formulation: Cream
SPF: SPF 40
Highlighted Ingredients:
- Air Licium®: Instantly creates a skin-blurring effect; absorbs and reduces shine.
- Lentil Seed Extract: Minimizes the look of pores.
- Hyaluronic Acid: Hydrates dry skin and prevents the appearance of dry patches.
Ingredient Callouts: Non-comedogenic, fragrance free and vegan formula.
Size: 0.05 / 1.5g·ITEM: 2181345
Color: 3 - neutral light brown
$22.00
If I only had a tiny budget to spend on makeup, this would still make the list. My mother in her late 70s, as well as my daughter in her early 20s, both also dig this gel. ...Especially for days when i do a no makeup makeup look!
What it is: A perfect try-me size of brow-volumizing, tinted fiber gel to boost the look of brow volume.
What Else You Need to Know: Gimme Brow+ Volumizing Eyebrow Gel contains tiny microfibers that adhere to skin and brow hairs, creating natural-looking fullness and definition. The custom tiny, tapered brush provides an easy, mess-proof application for fuller-looking brows. It’s available in eight shades to flatter a wide range of hair colors.
Clinical Results: In a self-evaluation by 66 women after 1 week:
- 94% said brows looked visibly thicker
Size: 0.25 oz·ITEM: 2739357
Color: Golden Hour - light with golden undertones (warm)
$40.00
Perfect no makeup, makeup concealer...It gives you the perfect amount of coverage perfect for a no makeup, makeup look....The formula feels light and non-irritating, and I experience only mild creasing right under my eyes. I also love the 70s aesthetic of the tube! So luxe and retro!
What it is: A visibly brightening, hydrating, lightweight serum-like color corrector that conceals, corrects, and illuminates all day without caking or creasing.
Coverage: Light
Finish: Radiant
Highlighted Ingredients:
- Color-Correcting Pigments: Conceal and neutralize dark circles and redness.
- Peptides and Three Hyaluronic Acids: Provide lightweight hydration and line smoothing.
- Functionalized Creamy Pearls: Create instant radiance without the shimmer.
Ingredient Callouts: This product is cruelty-free.
Size: 0.001 oz/ 0.04 g·ITEM: 2251544
Color: Soft Brunette - light to medium cool brown
$42.00
When I had my natural brown hair colour I sometimes liked to just use a brow mascara for "no-makeup makeup" days. Excited to have this shade option now that I'm a (fake) redhead....GUYS IM SERIOUS THAT U NEED THIS IN UR MAKEUP COLLECTION!!! The easiest brow pencil I have used!!!
What it is: An ultra-precise, ultra-slim brow pencil perfect for creating the thinnest hair-like strokes for naturally-defined brows.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, phthalates, and triclosan, and contains less than one percent of synthetic fragrances. This product is also vegan and cruelty-free.
What Else You Need to Know: With the thinnest 1.4-millimeter tip, this uniquely-shaped brow pencil gives you all the control with all the payoff.
$98.00
Doesn’t travel well… not worth $70 if you like to travel/fly w your makeup....Luckily I got this for free in an Influenster VoxBox and I was able to try it without paying SEVENTY DOLLARS for this. It's a great product and very pigmented with 2 additional cream shadows as well.
What it is: A velvety matte eyeshadow palette that blends warm and cool nudes for ultimate versatility.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.
What Else You Need to Know: The shades in this palette can be worn alone or layered, blended, and contoured to create the most multi-dimensional looks that go from day to night. The cream bases allow you to really sculpt and intensify your eye looks. The shadows can be worn alone or layered over the bases for maximum dept
