The 90s were a time of great change. The internet was still in its infancy, and the world was just beginning to feel the effects of globalization. It was also a time when the fashion industry was finding its footing, and beauty products were starting to become more accessible. As a result, there are many different types of makeup out there from this era. Here are some of our favorites.

$36.00
1990 IS IT Perfect for that 90s glam vibe. I'm obsessed with the packaging and the product overall. ...1990 is also such a beautiful 90’s shade. looks amazing wth a dark brown lip liner.
What it is: A lightweight lipstick that has a non-drying formula for buildable color that feels like nothing on the lips.
Formulation Type: Lipstick
Benefits: Hydrating
Highlighted Ingredients:
- Hyaluronic Acid: Visibly plumps and locks in moisture for long-lasting hydration.
- Sesame Seed Extract: Smooths and conditions lips for all-day comfort.
Ingredient Callouts: This product is vegan and cruelty-free.
What Else You Need to Know: This lightweight lipstick provides buildable color that feels like nothing on the lips. The non-drying formula features hyaluronic acid to smooth and lock in moisture and sesame seed extract, so lips stay soft and comfortable all day. It's lipstick you can li

Size: 0.31 oz/ 9 g·ITEM: 1614981
Color: Golden Almond (W-088) - dark brown with golden undertones for dark skin
$77.00
I've been trying so many foundations that just turn to cake on my skin and from what everyone tells me I have amazing skin so I was getting confused as to why no makeup was working for me. Well that is no longer the problem this stick made all my makeup dreams come true I look so flawless that it looks like a makeup artist came to my house and worked their magic. ...I tried this foundation stick back in 1990 when Bobbi Brown first came to market. It wasn’t good.
What it is: A foundation formulated with a unique transparent base and that’s expertly calibrated to your undertone to even out and correct the complexion.
Coverage: Full
Finish: Natural
Formulation: Stick
Skin Type: Normal, Dry, Combination, and Oily
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates. This product is also gluten-free.
What Else You Need to Know: Featuring a blend of emollients like olive extract and shea butter, the formula moisturizes wherever skin is dry. It delivers medium to full coverage and is water-, sweat-, and humidity-resistant.

Size: .24 oz / 7 mL·ITEM: 2648160
Color: Be About It - pearlescent pink & matte warm nude
$40.00
I was skeptical of the color because I have light-neutral skin and I had never tried brown lip products before, but I was surprised to see that it looked good on me in a very throwback to the 90s way that I was feeling. Complimentary from ONE/SIZE and would not buy this with my own money because I don't support PS and all his controversy with my own coin....I would recommend for long wear and fancier and bold makeup looks
What it is: A dual-ended lipstick that provides versatility in the look and feel of your lips and addresses texture to help smooth, soften, and hydrate.
Formulation Type: Lip Gloss / Liquid Lipstick
Benefits: Hydrating, Long-wearing
Highlighted Ingredients:
- Hyaluronic Acid and White Lupin Extract: Help to hydrate and firm.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know:

Size: 0.03 oz/ 0.9g·ITEM: 2390284
Color: Red 0 - true red
$54.00
The 90’s wants their brick lipstick back...Beautiful sophisticated packaging The matte cream formula stays put A little goes a LONG way The Cons: The shade isn’t really a “true red”. It’s more of a 1990’s brick red. For vintage makeup enthusiasts, It resembles an old Sebastian Trucco color called “blood” (red). ...This is that lipstick your mother would have loved back in the 90s that got her hooked. My mother keeps asking me to buy her more.
What it is: Hourglass introduces Red 0, a 100% vegan special edition shade featuring its namesake ingredient.
Formulation Type: Lipstick
Benefits: Long-wearing
Highlighted Ingredients:
- Red 0: A patent-pending vegan replacement for carmine.
Ingredient Callouts: Free of parabens, phthalates, mineral oil, sulfates SLS & SLES, and triclosan. It is also vegan, gluten-free, and cruelty-free.
What Else You Need to Know: Hourglass is proud to introduce Red 0, a patent-pending vegan replacement for carmine (the beauty industry’s go-to red pigment produced from crushed female insects). Red 0 gives this lipstick its brilliant red hue.

$33.00
Also looks amazing on top of Merit lipsticks (millennial pink, slip, and 1990). I plan to get more shades of this oil....The perfect 90s brown gloss...The perfect go-to lip color for Fall. Has that 90s feel to it paired with a matte eyeshadow look.
What it is: A lightweight tinted lip oil that gives a wash of moisturizing color with a high-shine finish for hydrated, healthy lips.
Formulation Type: Lip Gloss
Benefits: Hydrating
Highlighted Ingredients:
- Rosehip Oil and Omega-3, 6, and 9 Essential Fatty Acids: Support healthy barrier function and provide beneficial antioxidants.
- Shea Butter and Grapeseed Oil: Condition and soften.
- Jojoba Oil: Forms a protective barrier to lock in moisture.
Ingredient Callouts: This product is vegan and cruelty-free.
What Else You Need to Know: This non-sticky lip oil glides on smoothly, giving a sheer wash of color with a high-shine finish.
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Size: 0.15 oz / 4.5 mL·ITEM: 2787067
Color: Brown Black - dark brown/black with warm undertones
$33.00
I’ll either wear this on its own to get a natural fluffy brow or use it as a final step after the Brow 1990 pencil. I love that the formula isn’t super wet so you don’t have to worry about ruining the makeup around your brows if you’re not super careful. ...I can probably wear it by itself but if I want a little more shape I draw some in with the Brow 1990 Ultra Fine Eyebrow Gel Pencil
What it is: An easy-to-use tinted pomade that gives you natural-looking, fluffy brows with light hold and zero crunchiness or flaking.
Highlighted Ingredients:
- Vitamin B5: Nourishes, conditions, and strengthens brows.
- Kaolin Clay and Mineral Pigments: Build natural-looking color and volume.
Ingredient Callouts: This product is vegan and cruelty-free.
What Else You Need to Know: A nod to the brows of the ’80s, this lightweight pomade makes it easy to add buildable color and volume for fluffy, natural-looking brows.

$33.00
I don’t WANT a huge, contrasting line around my lips like it’s 1990. Give me sheer and subtle. Incredibly smooth....Stunning 90s Lip Liner Shade...Goes perfect with any nude lipsticks. Very 90s vibe!
What it is: A nondrying, buildable lip liner that creates soft definition or sheer, all-over color for comfortable, hydrated, and natural-looking lips.
Formulation Type: Lip Liner
Highlighted Ingredients:
- Jojoba Complex: Supports skin barrier function for smooth, healthy-looking lips.

$61.00
The flavor reminds me of lipsticks that were made back in the 90s, cherry-perfume of sorts. I love it at first because of the beautiful gloss, very glassy. ...Beautiful color; reminds me of the 1990's browns...It's sheer in color, & I don't think the pictures are completely honest- I think you'd have to coat your lips 5x for that amount of color payoff... but if you're okay having a sheer colorwash of a beautiful brown gloss over a darker lipliner (I love the 1990's style), this is for you! FYI, there is kinda a weird taste, like baby powder that I'm not a fan of... & it never goes away.
What it is: A visibly plumping lip gloss that delivers subtle color with glass-like shine and up to 24 hours of comforting hydration.
Formulation Type: Lip Gloss
Benefits: Hydrating, Long-wearing, Plumping
Highlighted Ingredients:
- Botanical Plumping Agent: Visibly increases lip volume by 22%.
- Hyaluronic Acid and Black Rose Oil: Improve lip hydration by 43%.
- Reflective Polymers: Smooth lips and add intense shine.
What Else You Need to Know: This tinted lip gloss imparts a delicate wash of color and comes in an array of captivating shades suitable for every skin tone. Formulated with lip-loving ingredients and visibly plumping actives, the weightless formula gives lips an instantly fuller and smooth

Size: .16 oz / 5 mL·ITEM: 2532588
$18.60
My lashes are short and sparse and my eyebrows have been over plucked (thank you, 1990’s) and this does seem to help both. My lashes seem noticeably longer after just using it for a short time. ...Magic, I recommend this for anyone that over plucked out brows in the 1990’s. In 4 weeks I’ve grown in sparse areas I thought I’d lost forever
What it is: A lightweight serum designed to enhance the appearance of thickness and fullness for healthier-looking lashes and brows in as little as four weeks.
Formulation: Lightweight Serum
Highlighted Ingredients:
- Acetyl Tetrapeptide-3 in combination with Trifolium Pratense Flower Extract: Supports hair density and thickness.
- Biotinoyl Tripeptide-1 and Panthenol: Supports hair density and thickness.
- Combination of Camellia Sinensis Leaf Extract, Larix Europaea Wood Extract, and Zinc Chloride: Supports hair density and thickness.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phtha

Size: 0.16 oz. / 5 mL·ITEM: 2761054
Color: 122 Casual Peach - matte peachy pink
$22.00
2025's 90s brown...I was looking for a 90s brown that would be wearable for every day, this is it. ...I also like that the product itself doesn’t take up a lot of room in my makeup bag because lord knows I’ve already got far too much stuff in there as it is.
What it is: A bestselling, creamy, weightless, liquid lipstick that coats your lips in flawless color to become a transfer-proof, full-coverage, last-all-day stain.
Formulation Type: Lipstick
Benefits: Hydrating, Long wearing
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: This creamy formula is formulated with avocado oil and transforms into a veil of soft, comfortable, velvet pigment, with









