Simple Mermaid Makeup

What it is: A color-shifting, multi-chrome, waterproof micropencil that creates smoldering and graphic lines.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This multi-chromatic pencil transforms colors in different lighting environments.

What it is: An iconic, must-have palette for pro artists and enthusiasts featuring 12 boldly-pigmented cream shades for the face, lips and body.

What Else You Need to Know: Unleash your creativity with this highly-blendable cream formula that effortlessly delivers showstopping color. Each shade can be used individually or mixed to create your dream shade or adjust the undertone of an existing product. This versatile palette is ideal for any level of artistry.

What it is: An innovative, self-setting, water-based gel formula with suspended multicolored, multi-chrome flakes.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free and cruelty-free.

What Else You Need to Know: The easy-to-use, multi-chrome flake formula requires no mixing medium or adhesive to apply onto eyes or face. This hyper-metallic product allows you to create long-wearing, multidimensional looks without the worry of fallout.

What it is:
A long-wearing, sheer powder blush that provides up to 10 hours of buildable, natural-looking cheek color for all skin tones.

What it does:
Blush Colour Infusion is a sheer, buildable, and silky-smooth cheek color that blends seamlessly with skin for the most natural, fresh look. Pure color pigments feel weightless and apply evenly to skin for a healthy-looking flush of color that lasts for up to 10 hours. Infused with micro-fine powders, this next-generation formula can build from a diffused, sheer hint of color to a bold color statement. It’s designed to layer as flawlessly with liquid or powder makeup as it does on bare skin.

What it is: A weightless cream highlighter in an easy-to-apply, mistake-proof stick that glides on for immediate blurring, diffusing, and luminizing effects that last.

Finish: Radiant

Formulation: Stick

Ingredient Callouts: Free of parabens, phthalates, mineral oil, and sulfates SLS & SLES. It is also cruelty-free.

What Else You Need to Know: Stick Highlighter is an ultra-smooth, shimmering, cream multitasker for immediate light and luminosity in a swipe. Its weightless, second-skin formula builds, blends, and melts effortlessly into a complexion-perfecting, soft-focus finish. It’s available in six illuminating shades that don’t streak, patch, or smudge.

What it is: An award-winning, long-lasting, waterproof eyeliner pencil in a wide range of shades.

Ingredient Callouts: Free of parabens. This product is also cruelty-free.

What Else You Need to Know: 24/7 Glide-On Eye Pencil applies super-soft for blending, then dries to a long-lasting finish. Line eyes with a hint of color or opt for a dramatic, multi-hued look. The waterproof formula contains 50-percent moisturizing ingredients, making this a holy grail eyeliner that’s a dream to apply.

What it is: A highly pigmented and long-lasting cream-to-powder eyeshadow with a crease-proof formula that won't budge.

Highlighted Ingredients: 
- Vitamin E: Moisturizes and nourishes skin.

- Chamomile: Helps to soothe and calm skin.

- Aloe Vera: Naturally rich in moisturizing properties.

Ingredient Callouts: This product is cruelty-free.

What it is: A silky powder blush that visibly smooths skin’s texture and delivers a luminous yet natural-looking flush of color.

Finish: Radiant

Formulation: Pressed Powder

What Else You Need to Know: This ultra-finely milled blush glides on like silk and is infused with spherical, light-reflecting pigments for a soft-focus, glowy effect. The buildable and blendable formula allows for mistake-proof application and lasting color that layers beautifully with your other makeup.

Clinical Results: In a consumer test on 65 women, after 7 days:

- 86% agreed skin texture appeared smooth

- 95% agreed that skin was comfortable

What it is: A travel-size, alcohol-free matte setting spray that locks on makeup for up to 16 hours, minimizes the appearance of pores, and reduces shine for a soft-focus finish.

Highlighted Ingredients:
- Lentil Extract: Reduces shine.
- Niacinamide: Minimizes the appearance of pores and fine lines.
- Bakuchiol: Visibly smooths skin texture.

Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

What Else You Need to Know: The nonsticky, non-drying formula sprays on evenly in a microfine mist so your skin appears smoother with makeup that stays locked in all day.

What it is: A smooth, gel-like eyeliner pencil that glides on easily to perfectly line the tightline, lash line, and waterline for water- and 16-hour crease-proof wear.

Highlighted Ingredients:
- Rich Color Pigments: Provide instant and long-lasting, color-true wear.
- Vitamin Rich Infusion and Hyaluronic Acid: Provides conditioning and moisturizing soft glide for a no-tug application.
- Ceramide: Moisturizes eyelids and prevents water loss for all-day comfortable wear.

Ingredient Callouts: Free of parabens, formaldehydes, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance.

What Else You Need