Enhance your eye makeup game with the enchanting allure of amazing eye makeup. This mesmerizing shade effortlessly adds a touch of elegance and mystery to any look, making it a must-have in every beauty enthusiast's collection. Whether you're aiming for a soft and romantic vibe or seeking to make a bold statement, the versatile nature of subtle purple eyeshadow allows you to create endless stunning looks. Elevate your eye makeup routine with this captivating hue that embodies both sophistication and playfulness.

$33.00
Love this eyeshadow! The set list color is the perfect shade of purple with subtle blue glitter highlights. ...Best eyeshadow ever...No irritation and lasts all day. Love the light purple with my blue eyes!
What it is:
A creamy, vegan eyeshadow single, delivering high-pigment, ultra-velvety, supercharged colors and finishes with long-lasting wear of up to 12 hours.
Ingredient Callouts: It is gluten-free and cruelty-free.
What Else You Need to Know: These vibrant, caffeine-packed shadows brighten and enhance eyes with shades and finishes ranging from neutral matte eyeshadows to golden-bronze shimmers and rich jewel tones.

Size: 0.12 oz/ 3.5 mL·ITEM: 2371664
Color: Dim - gray lavender with pink + purple pearl
$38.00
Pretty purple all day color...Love its buildable, so it can be subtle or bold. Will get more colors!...I didn’t find it easy to blend but I will use it as a base for eyeshadow to make purples pop more.
What it is: A clean, cream-to-powder eyeshadow that dries down to a crease-resistant finish in matte and metallic shades.
Highlighted Ingredients:
- Horse Chestnut Flower: Helps visibly smooth and firm the appearance of delicate skin.
Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: Liquid Powder Eye Tint glides like a cream and dries like a powder. This quick-dry eyeshadow swipes on effortlessly and locks in without budging or fading. Blend the weightless, water-based formula for a diffused wash of color or build it up for a bolder look that lasts.
Clean at

Size: 0.1 fl. oz. / 2.79 g·ITEM: 2864569
Color: Violette Sauvage - twinkling electric violet
$49.00
I am obsessed with this eyeshadow/eyeliner in one! I am a minimalist so, I tend to prefer products that are multi use. ...Glitter finish works as eyeliner, not eyeshadow...As soon as I started to try to blend it, the colour separated, and the base became more of a burgundy, with purple particles. And so the blended eyeshadow looked muddy and red, as opposed to magenta.
What it is: A richly pigmented liquid eyeshadow/liner with a lightweight, buildable formula that provides crease-free, all-day wear.
Highlighted Ingredients:
- Vitamins E and C: Contribute antioxidant benefits.
Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.
What Else You Need to Know: Available in richly pigmented, matte, and twinkling couture shades, this liquid eyeshadow/eyeliner has a lightweight, buildable formula that lasts all day without smudging, creasing, or fading. Create a smokey eye, bold lines, or a subtle wash of color with the applicator or your finger (no base or brush needed).

Size: 0.04 oz/ 1.3 g·ITEM: 2423473
Color: It's Vintage - cool dark purple
$34.00
I absolutely love how subtle and blendable this eyeshadow is. The matte muted nude colour compliments my skin tone beautifully and adds a soft peachy tone which is perfect for everyday wear. ...I highly recommend this eyeshadow....soft and subtle!
What it is: A pressed-powder eyeshadow with an ultra-creamy texture that delivers a beautifully diffused, blurring effect.
What Else You Need to Know: Experience a weightless kiss of color with Powder Kiss Soft Matte Eye Shadow. This shadow covers eyes with pillow-soft, matte color and uses soft-focus filter technology to deliver a beautifully diffused, blurring effect. The highly blendable, luxurious formula smooths onto lids with an ultra-creamy, exceptionally soft texture that glides onto lids.

Size: 0.34 oz / 10 mL·ITEM: 2774420
Color: Oasis - sky blue pastel
$29.50
I love that I can use this alone for an easy make up look or in conjunction with other powder eyeshadows....It looks great with other eyeshadows and doesn't crease!
What it is: An award-winning, multi-use, long-wearing, waterproof, and buildable all-over high pigment color.
Benefits: Long-wearing, Waterproof
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: Experience a range of layer-able finishes (nude, matte, metallic, liquid metal, foil, sparkler, glaze) in budge-proof shades. Colorfix features squeezable packaging with a precision tip to mix, match, layer, a

Size: 0.09 oz/2.8 g·ITEM: 2892917
Color: Viper - cool mauve
$30.00
This is such a gorgeous eyeshadow stick. It swipes onto my eyelids like butter and is such a gorgeous purple color. ...EYESHADOW OF MY DREAMS...If you’re on the fence, JUST BUY IT. I love purples and blues, and I was already a big fan of Tower 28, so of course I had to try out their gorgeous purple shade, “Garden”.
What it is: A cooling, long-wearing eyeshadow stick that lasts up to 8 hours and delivers high-impact shimmer—without the irritation.
Highlighted Ingredients:
- Biomimetic Sugar Complex: Addresses dryness and flakiness.
- Crystal Blend: Adds multidimensional shimmer.
- Irish Moss: Soothes skin and locks in moisture.
Ingredient Callouts: This product is vegan and cruelty-free.
What Else You Need to Know: Made with a blend of superfine crystals and pearls—a safer alternative to glitter—this easy-to-use, water-based stick glides on smoothly, blends out beautifully, and has no fallout.

$65.00
I use this so much, I get different looks everytime I use this palette! Love the purples, the peaches are not too orange, just perfection! ...I’m just more into mauves, pinks, and purples. Really good pallet though - just didn’t wow me because of my own taste in color story
What it is:
An everyday to night palette with 14 shades, including essential mattes and glam shimmer finishes.
What it does:
This palette features 14 shades in ultra-matte, duo chrome, and metallic finishes that let you create softly-glamorous looks any time. Each shade is fully-pigmented and easy to blend. The palette is luxuriously packaged, with a large mirror and double-ended brush.

$36.50
subtle, longwearing and doesn't hurt my eyes!...Practically every eyeshadow irritates my eyes, so I was shocked to find that this not only looks great and stays put, but my eyes don't bother me at all. ...It has shimmer in it but it is still a very subtle eyeshadow look.
What it is:
A super long-wearing eyeshadow pencil that provides intense color in satin and matte finishes, precise lining, and primes lids for all-day wear.
What it does:
This 24-hour wear, waterproof, neutral eyeshadow pencil highlights the face’s high points, including the cheekbones, tear ducts, and brow arches.

Size: 8 x 0.06 oz/1.8 g·ITEM: 2903243
Color: Passionate Purple - Coordinated mix of lilac, plum and vivid purple shades
$72.00
I have the Brilliant Blues, Generous Greens and Yellows, and Passionate Purples. I haven’t played with the purple palette yet, but I can’t wait to dive into it!...I’d been eyeing this palette ever since the launch in September. I love working with purples, I’m pale with cool undertones so the colors work really well for me.
What it is: An ultra-pigmented eyeshadow palette featuring four unique finishes and high-impact shades expertly coordinated in wearable color families.
Highlighted Ingredients:
- Carnauba Vegan Wax: Improves wear and helps the formula set to a smooth finish.
- Skin Conditioners: Provides comfortable blendability and wear despite high level of pigments and pearls.
- Vitamin E: For antioxidant protection.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragran

$35.00
I wear it over the Mac brand Amber Lights eyeshadow and I get tons of compliments :) It looks nice on my chest too!...This is a STUNNING glitter eyeshadow. I have the color 109 Golden and it's a gorgeous chartreuse-toned gold.
What it is:
An ultrafine, sparkling powder for radiant brilliance on the face and body.
What it does:
This multipurpose powder can be used for both the face and body. The buildable, blendable, light-reflective formula delivers 100-pure pure mother-of-pearl shimmer.









