If you're looking for a way to make your eyes look bigger and brighter, there are plenty of ways to do it. Here are some of the best universally flattering eye makeup products.

Size: 0.007 oz/ 0.21 mL·ITEM: 1900984
Color: Universal Nude
$33.00
I like to add it to my water lines for the appearance of a wider eye and it's perfect. Such a flattering shade and glides on silly smooth....Great for mature eyes...Very natural looking, flattering for mature eyes, if you try to brighten and enlarge the size of your eyes.
What it is: A tug-proof gel eyeliner in a universally flattering nude and white highlighter shade.
Ingredient Callouts: Free of parabens, phthalates, mineral oil, sulfates SLS & SLES, and triclosan. It is also cruelty-free.
What Else You Need to Know: This product is vegan, dermatologist and ophthalmologist tested, and is safe for contact lens wearers.

$41.00
A little goes a long way for me since I don't wear full makeup daily, I stick to light/natural makeup during the work week....Perfect mom on the go eye shadow...It has been the perfect addition to my 5 min mom on the go makeup routine. It even stayed on during my spin class last night, and I sweat a lot.
What it is:
A weightless, micro-glitter eyeshadow infused with light-reflecting pearls to create high-impact, sparkling eyes.
What it does:
This eyeshadow is infused with refined micro-glitter for a sophisticated, sparkling finish, and features multifaceted pearls that capture and reflect light for brilliant, multidimensional eye looks. It comes in a range of light-catching shades that are buildable from a sheer, crystal-like shimmer to an opaque, prismatic glitter finish. Its weightless formula glides across lids and dries down for smooth, comfortable wear.
What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates
What else you need to know:
“This is a new, sophisticated take on traditional g

$93.00
I tried it on immediately overtop my existing eye makeup and it is so smooth, blends with no effort and is a stunner. ...A must-have for all MUAs and makeup newbies!
What it is: An alluring eye quartet helps you create a limitless wardrobe of sensuously sun-sculpted eye looks.
Ingredient Callouts: Free of parabens, phthalates, and sulfates SLS & SLES. It is also cruelty-free.
What Else You Need to Know: This radiant quartet of eye shadows contains strong, long-wearing formulas that are formulated to stay put, while the versatile finishes sculpt and define glamorously glowing, sun-kissed looks. It helps you achieve bronzed beauty effortlessly with this wearable and universally flattering array.
This Set Contains:
- 4 x 0.045 oz/ 1.3 g Eyeshadows in Nude Solaris (pale-golden shimmer), Velvet Eclipse (charcoal-brown matte), Sunset Taupe (warm-taupe matte), Gilded Glamour (golden-c

$84.00
Soft, blend like a dream, flattering for all skin types and ages. Not flat mattes!...Amazing creamy powder formula. So flattering on mature or wrinkly eyes! A beautiful satin matte finish.
What it is: A nude eyeshadow palette with two easy-to-wear, satin-matte eye looks—one cool, one warm—with a creamy, velvet formula that is smoothing and flattering for all.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free and cruelty-free.
What Else You Need to Know: This palette includes three cool, caramel-brown shades and three warm, bronze shades for a universally flattering nude-toned, smokey eye look.

ITEM: 2738649
$92.00
A versatile palette for face, eyes, lips, and brows - it’s got so many flattering shades to play with. ...Minimal lasting power on eyes...The formula irritates my eyes but rhe lasting power on my lids is the biggest drawback for sure.
What it is: A multiuse, talc-free palette with velvet pomades and oil-absorbing powders that define eyes, brows, cheeks, and lips in shades of berries and mauves.
Highlighted Ingredients:
- Upsalite: Absorbs oil, smooths the look of texture, and ensures lasting wear.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.
What Else You Need to Know: Create a range of looks, from natural to bold, with this essential, everyday face and eye palette. It contains 10 soft, buildable, wearable, an

$93.00
There’s no fall out at all, which surprised me because I was able to do my face before my eye makeup. I’d definitely recommend this to everyone!...I love how this eye shadow and the shimmer. I feel like my skin and eyes look like I'm glowing with the shimmer.
What it is: A palette of ultra-versatile, universally flattering warm bronze eyeshadows in glitter, pearl shimmer, and buildable matte finishes.
What Else You Need to Know: Burnished bronze and copper shades span an array of finishes ranging from crystalline sparkle to buildable, creamy matte. The luxe oil-enriched powder formula glides on a silky, even layer of intensely saturated color in a single swipe for a seductively sultry look. This palette is designed for both aspirational artistry and everyday wear.

$94.00
I tried this palette first at my sister's house, and she has completely different coloring than I do, and I must say that this palette is universally flattering. The shadows and glitter have great staying power, and I love that the pigments are very buildable. ...Such creamy and pigmented colours. Super flattering for any eye colour!
What it is:
A game-changing palette that reinvents nude with revolutionary textures and colors.
What it does:
Reinventing nude so you can experience it like never before, The New Nude Palette by HUDA BEAUTY is versatile and wearable in equal measure. Delivering infinite possibilities, this unexpected palette encourages you to experiment, empower, and express yourself however you please.
The all-in-one eyeshadow palette consists of 18 highly-pigmented shades, ranging from flattering mattes to shimmer-drenched hues, and has everything you need to transform your lids. The carefully-curated lineup is studded with easy-to-use combinationsfrom soft berry to dusty copper, and rosy pink to golden taupe tones.

Size: .20 oz / 6.1 mL·ITEM: 2699403
Color: Smouldering Seduction - luminous sienna bronze with sparkling pink and gold pearl
$46.00
I was wanting a liquid eye shadow for my wedding. It worked well had great hold. ...this product is really good but very very glittery. it’s difficult to diffuse on the eye, i would recommend putting a little on your hand and blending it out with a brush first. a little goes a long way!
What it is: A lightweight, ultra-buildable, long-lasting liquid eyeshadow in radiant metallics.
Ingredient Callouts: Free of parabens, phthalates, and sulfates SLS & SLES.
What Else You Need to Know: A luxurious lightweight scrim of shimmering color that adheres onto lids without creasing. These liquid eyeshadows are infused with squalene for added comfort. The formula’s ultrafine pigments provide a silky, ultra-blendable feel that applies effortlessly. They are universally flattering, vibrant pigments that deliver supremely multidimensional color.

Size: .049 oz /1.4 g·ITEM: 2365567
Color: 04 Jungle - golden khaki
$39.50
i'm a makeup minimalist i love how this doesn't crease on my hooded eyes without needing an eyelid primer . beautiful color for going out!...Great for makeup on the go...My favorite way to use this is on light makeup days, I’ll throw on some concealer, this stick on my inner eye and brow one and some lipgloss and I’m ready to go!
What it is: A three-in-one, 24-hour shadow, kohl, and liner stick for intense pigment and transfer-proof, waterproof, smudge-proof wear.
What Else You Need to Know: This 24-hour, multi-use stick provides blendable color and waterproof, transfer-proof, sweat-proof and smudge-proof wear. With a built-in sharpener for added precision, you can create any look, easily. Safe to use on the waterline and ophthalmologist-tested for sensitive eyes.

Size: 0.05 oz / 1.5 g·ITEM: 2685329
Color: Regal - shimmer plum bronze
$45.00
It’s a versatile product and flattering shade....Flattering...I am obsessed with this eye shadow stick! It is so easy to apply. It is blendable and such a flattering shade.
What it is: An award-winning shadow stick that delivers waterproof, crease-resistant color with 12-hour wear—and it’s safe for sensitive eyes.
Benefits: Long-Wearing
Highlighted Ingredients:
- Upcycled Grape Extract: Zero-waste, antioxidant-rich ingredient that visibly reduces fine lines.
Ingredient Callouts: This product is vegan and cruelty-free.
What Else You Need to Know: Art inspired—no artistry required. This new slant on eyeshadow blends seamlessly and lasts for 12 hours. Use the flat side of the angled tip for a wash of all-over color, or the edge to line, define, and brighten. In









