Trending Eye Makeup

What it is: A three-in-one, retractable eyeliner whose super-creamy, waterproof formula delivers intensity and convenience.

What Else You Need to Know: This long-wear eyeliner pencil is so creamy, it can achieve any look. Its rich texture blends perfectly to intensify your eyes in a flash.

What it is: A palette of coordinated eyeshadows that comes in a range of finishes designed to create iconic, soft-to-bold TOM FORD eyes.
What Else You Need to Know: With this palette, you can achieve multiple looks from a bold, smoky eye, to a sexy slash of color, and everything in between. The four luxurious finishes—sheer sparkle, satin, shimmer, and matte—are formulated with advanced color processes and offer a spectrum of intensity and effects. Two custom applicators are also included.

"Eyes are the most effective way to create character, to reflect your personality and make a true statement with your look."—Tom Ford

What it is: A four-step eyeshadow quad with buildable, non-creasing formula and pigmented shades for day to night.

Ingredient Callouts: Free of sulfates. This product is gluten-free.

What Else You Need to Know: Each palette contains four harmonious eye colors: Prime, Enhance, Smoke, and Pop. Create a smooth base for your eye look using the Prime shade; build up definition with Enhance; add drama with the Smoke shade; and finish your dazzling look with the shimmer Pop shade. The collection ranges from bronze and golden to deep reds and purples, and can be built for a day, desk, dusk, or disco look. The step by step application is artistry made easy.

What it is: An ultra-smooth, transfer-resistant gel pencil eyeliner that has the iconic, waterproof, all-day wear of KVD Beauty’s bestselling Tattoo Liner.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan and cruelty-free.

What Else You Need to Know: The Tattoo Pencil Liner sets fast to lock in place on your lids and in your waterline. This high-pigment pencil eyeliner is easy to use and versatile, so you can line it, smudge it, or go graphic. o

What it is: An eyeshadow stick with up to 24 hours of long wear and creamy, rich color that glides effortlessly, blends, and builds—without tugging, flaking, smudging, or creasing.

Highlighted Ingredients:
- Raspberry Stem Cells: Ensure a smooth application.
- Hyaluronic Acid: Hydrates and primes skin.
- Multidimensional Pigments: Impart lustrous, high-impact shimmer.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance.

What Else You Need to Know: The iconic Caviar Stick Eyeshadow—now in a long

What it is: A versatile eyeshadow palette that contains two luminous cream bases, velvety matte and iridescent metallic eyeshadows, and glistening pearl toppers.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: One of PATRICK TA’s signature techniques for creating his naturally contoured, glowing looks is to artfully layer creams and powders.

What it is: A buildable, talc-free, cream-to-powder eyeshadow that is easy to use and gives a soft-matte wash of color for all-day wear.

What it is: A collection of highly pigmented, rich, buttery, blendable quad eyeshadow palettes, with four curated shades in each, made to customize for every occasion.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: These eyeshadow quads were color curated to easily create complete eye looks in just one palette—from everyday nude to amped up smoky. The blendable, creamy, no-crease formulas give ultra-rich color payoff in buttery, multidimensional finishes, and can be applied with fingers or brushes. The eyeshadows feature a clean, vegan, and cruelty-free formula.

What it is:
A kohl-pigmented mascara that delivers instant volume and super-saturated length for dramatically dark, stretched-out lashes.

What it does:
This creamy, kohl-pigmented mascara builds volume lash by lash, as opposed to traditional volumizing formulas that create the appearance of volume by clumping lashes together. The result is thicker, longer, bolder lashes in an instant—the perfect complement to any eye look.

What it is: A high-impact, high-drama mascara with a jumbo brush that fans out lashes while thickening, curling, and lifting for the ultimate eye-opening effect.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates. This product is also vegan and gluten-free.

What Else You Need to Know: Designed exclusively for this mascara, the jumbo brush grabs and visibly pushes each and every lash upward. The unique formula creates a long-lasting curl that holds in place.