Violet Makeup

What it is: A cushiony, tinted lip oil packed with plumping hyaluronic acid and major moisturizing properties to leave lips soft, smooth, and anything but sticky.

Highlighted Ingredients:
- Hyaluronic Acid: Visibly plumps lips with immediate and long-lasting hydration.
- Salicornia Herbacea Extract: Improves hydration by up to 6,000 percent for smoother, more supple-looking lips.
- Meadowfoam Seed Oil: A rich, balmy oil that supports skin’s natural barrier to help lock in moisture.

Ingredient Callouts: This product is vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What it is: A transformative liquid lip color that dries down to a transfer-proof matte finish once applied.

Formulation Type: Lipstick

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan.

What Else You Need to Know: Get lips that hypnotize. The array of highly pigmented, vibrant, sunset shades provides optimal coverage and striking color, without the worry of the product settling into lip lines, smudging, or feathering, even on fabric. Created with comfort in mind, the color feels entirely weightless on the lips.

What it is: A visibly plumping lip-gloss stick that nourishes and conditions lips with translucent color and nonsticky shine.

Formulation Type: Lip Gloss

What Else You Need to Know: This product is glossy, juicy, plumpy, baby. It gives lips a voluptuous glow from the it-gloss you love with new naughty tints that plump lips with juicy, glossy tint in a stick. These oh-so-tingly (and so nonsticky) shades glide on vibrant and melt down neutral for a nourished, polished, plumped-up pout.

What it is: 

A lacquer lipstick with prismatic shine and long-lasting intense color.

Formulation Type: Lipstick 

What Else You Need to Know: This lipstick contains pigments with unrivaled power to reflect light, for maximum prismatic shine. Their special structure reflects the light more intensely than traditional pearls. Its balm formula coats your lips with a feeling of hydration for 12 hours and its high coverage amplifies your lips with a perfectly opaque color. All day long, its formula retains optimal intensity without bleeding into fine lines.

What it is: A creamy, highly pigmented lipstick with a soft, weightless feel for up to 16 hours of comfortable wear.

Formulation Type: Lipstick

Benefits: Hydrating, Long-wearing

Highlighted Ingredients:
- Passion Fruit Seed Oil: For enhanced comfort and hydration.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: The velvety formula of this lipstick provides full-coverage co

What it is: A matte lip stain with buildable color and a barely-there feel for kiss-proof, 24-hour wear and 49 percent more hydrated lips,

Formulation Type: Lip Stain

Benefits: Hydrating and Long-wearing

Highlighted Ingredients:
- Hyaluronic Acid Complex and Organic Raspberry Water: Soften and protect from dehydration for comfortable and supple lips,
- Organic Aloe Vera: Delivers an immediate burst of hydration,
- Anti-Pollution Complex with Nipplewort, Furcellaria, and Organic White Horehound Extracts: Shields against environmental aggressors,

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquino

What it is: A sleek-satin lipstick with rich, full-coverage color and a comfortable formula that hydrates your lips for up to eight hours.

Formulation Type: Lipstick

Benefits: Hydrating, Long-wearing, Plumping

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, sulfates SLS & SLES, triclocarban, and triclosan.

What Else You Need to Know: MAC Cosmetics accomplished the un-dupable with this signature lipstick—now maxed out with a pigment-rich, sleek-satin finish and a comfortable, lip-loving f

What it is: An ultra-smooth, transfer-resistant gel pencil eyeliner that has the iconic, waterproof, all-day wear of KVD Beauty’s bestselling Tattoo Liner.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan and cruelty-free.

What Else You Need to Know: The Tattoo Pencil Liner sets fast to lock in place on your lids and in your waterline. This high-pigment pencil eyeliner is easy to use and versatile, so you can line it, smudge it, or go graphic. o