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A 36-hour, full-blast, volumizing mascara that layers easily to build massive volume without weighing down lashes.
What it does:
Get out of this world lashes. This gravity-defying formula builds volume the more you layer, and contains aero-particles, which are one of the lightest known materials, derived from space technology. This innovative, intense, pitch black mascara layers easily for bigger impact. Its custom big slimpact! brush is designed to reach from root-to-tip and corner-to-corner of both your upper and lower lashes for big volume with 360-degree reach. This smudge-proof, water-resistant, volumizing mascara is also formulated with provitamin B5 to support natural lash thickness and strength.
What else you need to know:
This product is an Allure Best of Beauty award winner.
Beauty Tip:
To get the best results and create the look of lash volume and length, start your look with They’re Real! Tinted Lash Primer (sold separately).
Research results:
In a self-evaluation by 102 women after 1 week:
- 90% saw dramatic volume
- 94% said it instantly lifted lashes
- 92% said it lengthened lashes
In an instrumental test on 21 women:
- Mascara lasted for 36 hours
-Using quick and gentle strokes, wiggle the big slimpact! brush from the base to tips of lashes.
-Layer to build lash volume, separate, and coat every lash.
-To get the biggest bang, apply to both upper and lower lashes.
*Please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use.
"Laughter is the best cosmetic, so grin & wear it!" — Jean & Jane Ford, co-founders. In 1976, former models Jean and Jane Ford opened a quirky boutique in San Francisco where they introduced the world’s first “Fake-Its”…instant beauty solutions with laugh-out-loud names and creative packaging. Benefit quickly became one of the world’s most beloved makeup brands and garnered a cult following among models, makeup artists, and celebrities. Now carried in over 35 countries, goodtime gals “fake it ‘til they make it” with iconic bestsellers like Benetint, the POREfessional, and They’re Real! mascara.
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If you are not completely satisfied with an online purchase or gift, you may return your U.S. or Canadian purchase in stores or by mail. Restrictions apply for returns made outside the U.S.