benefit San Francisco. Laughter is the best cosmetic.
What's New
Limited Edition
Our signature Brow Services are fast. fabulous and intstantly flattering! WAX - TWEEZE - STYLE - BOOK YOUR APPOINTMENT >
Brow Collection
Instant solutions for every brow dilemma.
Model holding Benefit Goof Proof Brow Pencil above upper lip as if it were a mustache.
Mascara Must-Haves
Wear these bestselling mascaras alone or layer them up for bigger, sexier-looking eyes.
Porefessionally Primed
The POREfessional collection is your secret weapon against pores and shine.
Model touching forehead and holding Benefit Cosmetic POREfessional Face Primer.
Hoola State of Mind
Fake a natural-looking tan year round with the bestselling Hoola Matte Bronzing Collection.
Model applying Hoola bronzer to cheek.
Behind the Brand

Laughter Is The Best Cosmetic:

Since 1976, we’ve known your BROWS and beauty b*tches… and how to solve them. Our products take you from now to wow instantly because it shouldn’t take you more than 5 minutes to FEEL drop dead gorgeous. Benefit Cosmetics inspires people all around the world to “fake it ‘til they make it” with cult classics like Benetint, They’re Real! Mascara, Hoola Matte Bronzer, POREfessional and a collection of bestselling brow products for every dilemma.

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