Wella Professionals
Ultimate Color Sulfate-Free Shampoo
Highly rated by customers for: , ,

$42.00or 4 payments of $10.50 with or
Standard size
Highlights
About the Product
Item 2989713
What it is: A scalp-soothing shampoo that works to minimize color fade while detoxing hair from color-distorting metals.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Color Fading
- Color Safe
Key Benefits:
- Shields color pigments
- Repairs hair damage
- Smooths hair cuticles
Highlighted Ingredients:
- Glycine and Metal Purifier
- B5
Ingredient Callouts: This product is vegan and cruelty-free.
What Else You Need to Know: This shampoo is made with patented technology and formulated with glycine and metal purifier to help protect hair from damage due to free radicals and B5 to help lock in moisture.
Fragrance Description: This shampoo has a unique, fruity and floral fragrance with top notes of orange zest, apple, and leafy green.
Clinical Results:
- Up to 97% stronger hair
- 90% agree hair feels more moisturized
- 85% consumer agree scalp comfort improved in 1 use
-Glycine and Metal Purifier
-B5
Aqua/Water/Eau, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Panthenol, Parfum/Fragrance, Sodium Benzoate, Dicetyldimonium Chloride, Glutamic Acid, Glycine, Propylene Glycol, Citric Acid, Edta, Glyceryl Oleate, Malic Acid, Sodium Chloride, Tetramethyl Acetyloctahydronaphthalenes, Linalool, Limonene, Histidine, Hydroxycitronellal, Vanillin, Linalyl Acetate, Oleic Acid, Squalane, Lecithin, Ascorbyl Palmitate, Tocopherol, Hydrogenated Palm Glycerides Citrate.
Suggested Usage:
-Apply to damp hair and scalp, and lather.
-Massage, rinse, and repeat if desired before following with the Wella Professionals Ultimate Color Conditioner or Miracle Leave-in Mask (both sold separately).
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The No.1 Salon Color Brand in the world. Celebrating over a century of innovation, Wella Professionals has been at the forefront of haircare, color, and styling. Empowering stylists and customers worldwide, we continue to shape the future of beauty with creativity and expertise.

