Opt for milky, creamy cleansers that won't strip away moisture.
Target concerns like dryness and uneven tone with these highly concentrated formulas.
Choose a creamy-textured moisturizer for both day and night to help skin retain hydration.
Defend against daily damage with essentials like supplements and sunscreen.
“Thoroughly wash all makeup off every night, no matter how tired I am; definitely use a good moisturizer; and always, always, every day, use SPF!!” —MsUSA
“Lip care is skincare too! Be sure to use a good lip balm/treatment because lips definitely show signs of aging.” —CookieGirl1
“Consider doing regular facial massages at home. It doesn't have to be long, just two minutes. When you apply your moisturizer, massage in an upward and outward motion; don't forget your neck too.” —mmmiu
“The delicate skin under your eyes needs special care—use an eye cream!” —sparkles0913
“Wear sunscreen daily and smile more, because lines developed from smiling are what truly make you beautiful as you age. And do try to get more sleep. You know you need it no matter how well your concealer works ;)” — heartsmyface
Aging signs can become more dramatic in your 40s, but our highly concentrated skincare formulas are here to help. Explore custom facial cleansers, SPF, and more.
Avoid moisture loss by choosing a creamy cleanser. From anti-aging gels to makeup-melting picks, we have plenty of feel-good formulas you’ll love. As for your moisturizer, we recommend sticking to hydrating formulas at morning and night. And our selection is filled with face oils and creams that deliver truly transformative results.
To zero in on more specific skincare concerns, browse our lineup of treatments for 40s. We carry fast-acting dark spot formulas, purifying masks, and so much more. Dealing with dullness or uneven texture? Made with a powerful retinol and retinal complex to deliver maximum results, the Biossance Squalane & Retinol Night Serum helps balance, hydrate, and nurture your skin for a more radiant finish without any irritating after-effects.
When it comes to caring for the under-eyes, we have several formulas that work to address aging concerns in this delicate area. Featuring a combination of caffeine, retinol, and peptides, the Drunk Elephant A-Shaba Complex Eye Serum is an ideal option for managing wrinkles, fine lines, and sun damage. This lightweight formula also layers seamlessly under makeup products. If tackling dark circles is a top priority, the Peace Out Retinol Eye Stick adds some much-needed brightness where you need it most. It can also help improve the appearance of pores and texture.
Plus, strengthen your sun care in your 40s with our wide variety of SPFs in a range of formulas and finishes.