Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A long-lasting, medium-control finishing paste that delivers easy-to-distribute matte texture, shape, and separation.

Key benefits:
- Gives hair moldable texture
- Tames unruly ends
- Creates a matte finish

If you want to know more…
Great for long and short styles, this luxurious product creates soft thickness and piecey texture for a long-lasting hold. It tames unruly ends—for soft, smooth, and healthy-looking hair.

What it is formulated WITHOUT:
- Parabens

What else you need to know:
The fragrance is Rue St. Honoré—a French-inspired fragrance with seductive notes of violet, gardenia, ylang ylang, and white musk for a sophisticated and feminine floral fragrance.

This product is safe for color-treated hair and was not tested on animals.

What it is: A versatile styler that can be used on damp or dry hair, allowing you to tame, blowout, or deconstruct hair.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Dryness, Straightening, and Color Safe

Formulation: Cream

Highlighted Ingredients:
- Healthy Hair Molecule (OFPMA)

Ingredient Callouts: This product is cruelty-free and formulated without sulfates, silicone, and parabens.

What Else You Need to Know: Living Proof’s healthy hair molecule (OFPMA) increases the spread-ability on both damp and dry hair, critical to the product's versatility and performance. An emollient blend creates shape and control, while a clay enhances definition, grip and separation. Jojoba esters also condition and smooth the hair. This formula is color-safe and safe for chemically treated hair.

What it is: A lightweight cream that adds thickness with a hint of conditioning for natural, long-lasting body.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine and Medium

Hair Concerns: Color Safe, Dryness, and Volumizing

Formulation: Cream

Highlighted Ingredients:
- Patented Thickening Molecule (PBAE)

Ingredient Callouts: This product is cruelty-free and formulated without sulfates, silicone, and parabens.

What Else You Need to Know: This formula contains Living Proof’s patented thickening molecule (PBAE), which creates thickening dots between hair strands so it feels like you have thicker hair. It helps give your hair long-lasting body and fullness with light hold that doesn't collapse or become stiff. This formula is also color-safe and safe for chemically treated hair.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A saltwater-based, styling spray that adds sultry texture and volume to mimic a fresh-off-the-beach look.

Key benefits:
- Adds texture
- Builds volume
- Shields UVA and UVB rays

If you want to know more…
Surf Spray's salt-infused formula creates impeccable, matte volume, texture, fullness, and hold to mimic tousled, just-off-the-beach waves. Bumble and bumble replicated and improved the effect of saltwater with a salt mineral complex that delivers hair-nourishing ingredients, including seaweed and kelp extracts for enhanced moisture. The frothy, foaming mousse also delivers its own beach protective blend with coconut water that shields hair from the drying and damaging effects of the sun’s UVA and UVB rays.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
"The blow-dried look (feels) breezy and lived in—so chic."—Laurent Philippon, Bb.Global Fashion Director (on the set of the campaign shoot in Nice, France)

This product is a 2018 NewBeauty.com NewBeauty 2018 Beauty Award winner.

Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A leave-in hair treatment and styling cream that delivers 10 benefits in one simple step, leaving hair perfectly polished.

Key benefits:
- Treats damaged hair
- Smooths frizz
- Restores softness and shine

If you want to know more…
CAVIAR CC Cream or Complete Correction Cream is a luxe leave-in hair treatment and styling cream that corrects and perfects hair in 10 different and unbelievable ways. It provides moisture, shine, smoothness, softness, anti-breakage, heat protection, light hold, UV protection, manageability, and strength. Clinically proven to reduce breakage by 92 percent and provide up to 450° F heat protection, this is the perfect product for all hair types. It’s versatile enough to be used along or as a styling primer to layer other products on top of it and no matter how you use it, hair is perfected, protected, and flawless.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is the first comprehensive line of hair care products that address intrinsic (natural aging process), chemical, and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy, and elasticity for more youthful-looking hair. Every product contains pure caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. It is naturally luxurious and rich in vitamins, minerals, and omega fatty acids that help restore hair's lipid layer to its optimal state—the key to healthier, younger-looking hair.

Suitable for color-treated hair, this product is free of DEA/TEA, petrochemicals, and synthetic color.

Research results:
With use of Caviar CC Cream vs. untreated hair:
- 92% reduction in breakage
- Provides heat protection up to 450°F/232°C

What it is: A body-building hairspray that creates buildable body with airiness, movement, and light hold.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Hold and Volume

Formulation: Spray

Highlighted Ingredients:
-Flexible Polymers and Firm Polymers
-Shine Emollient Blend
-Anti-Static Agents

Ingredient Callouts: This product cruelty-free and is formulated without parabens, phthalates, and silicone.

What Else You Need to Know: Perfect hair Day™ Body Builder is powered by a customizable nozzle that adjusts the particle size and spray rate. This formula contains a blend of flexible and firm polymers to create body with softness no matter which setting you use. An emollient blend adds shine and anti-static agents improve the brush-ability. It is safe and formulated for color and chemically treated hair.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A hair formula that delivers styling and treatment benefits in one easy step for smoothness, volume, conditioning, strength, and polish.

Key benefits:
- Styles with volume and smoothness
- Conditions and strengthens
- Adds shine

If you want to know more…
This genius solution allows you to style and treat in one step. Powered by a patented healthy hair molecule (OFPMA) and thickening molecule (PBAE), this powerful hair treatment creates hair that’s smoother, softer, and shinier.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
Safe and formulated for color and chemically treated hair, this product is silicone-free.

The Perfect Hair Day line works hard to keep hair looking and feeling healthy—delivering the five benefits for beautiful, healthy-looking hair: smoothness, volume, conditioning, strength, and polish. It helps you wash your hair less often, while making hair appear healthier instantly and over time.

What it is:
A setting spray that offers a moderate hold for all hair types.

What it does:
This spray lifts and holds all hair types—thin, thick, straight, or curly. Use it for blow-drying, setting, protecting from heat, adding volume, lifting, controlling, and finishing any style. Pair this must-have formula with Thickening Shampoo and Conditioner for a little more heft.

What else you need to know:
Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.

What it is: A styling spray that creates instant volume and texture for big, lasting results on dry hair.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine and Medium

Hair Concerns: Hold, Volume, and Color Safe

Formulation: Spray

Highlighted Ingredients:
- Volumizing and Texturizing Molecule ETAS

Ingredient Callouts: This product is cruelty-free and formulated without parabens and silicone.

What Else You Need to Know: This formula is powered by living Proof’s volumizing and texturizing molecule (ETAS), which adds volume to your hair by increasing the space between hair fibers. It provides UV protection, is color-safe, and safe for chemically treated hair.

This product is an Allure Best of Beauty award winner.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A salt-free texturizing spray for sexy, tousled, undone hair with a matte finish.

Key benefits:
- Creates tousled, beachy texture
- Creates long-lasting volume
- Leaves a matte finish

If you want to know more…
Un.Done Volume and Matte Texture Spray utilizes an invisible and dry formulation that delivers beachy hair—perfectly tousled with undone, matte texture. A salt-free product that delivers beachy texture? Yes, that is right—no sodium chloride. Zeolite, a natural mineral, builds unbelievable volume for full-on sexy hair.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is a The Knot Beauty Award and ICMAD City Awards winner.

This product is formulated without MIT/MCI, artificial colors, formaldehydes, formaldehyde-releasing agents, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban, aluminum, talc, and have less than one percent synthetic fragrances. It is safe for color-treated, Brazilian-treated, and keratin-treated hair.

Sea buckthorn berry (also known as obliphica) is included in all of Amika’s haircare and styling products. It contains over 190 biologically active compounds, including vitamin C (15 times more than an orange), vitamin A (three times more than a carrot), and vitamin E. It also has high concentrations of the rare omega-7, making up 40 percent of the berry. Typically only found in fish oil, omega-7 keeps free radicals at bay and promotes the production of collagen, a key building block for skin, hair, and nails.

Sea buckthorn has been thoroughly researched in over 130 modern scientific studies that have found that this berry promotes health. Women throughout the ages have used the obliphica berry to protect themselves against the ravages of the sun and the elements. Founded on tradition and now based on extensive scientific research, sea buckthorn is one of the biggest functional whole food rediscoveries of the 21st century.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A heat-protective blow dry cream that repairs dry and damaged hair for a healthy-looking blow dry.

Key benefits:
- Helps seal split ends
- Protects from heat
- Softens

If you want to know more…
This serum-in-cream helps seal split ends and protects against heat, breakage, and UV damage to repair hair with every blow dry and keep styles looking healthy for up to three. Ideal for dry or damaged hair that needs tender loving care, it leaves hair touchably softer.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.

Which hair type is it good for?
✔ Straight
✔ Wavy

What it is:
An innovative formula that is applied in the shower and lightly rinsed, leaving behind only what you need to create beautiful, air-dried styles.

Key benefits:
- Creates beautiful, air-dried styles
- Delivers enhanced natural texture
- Applied in shower and lightly rinsed
- Won't weigh hair down

If you want to know more…
In-Shower Styler is formulated so that the styling ingredients are activated when hair is lightly rinsed and excess product is removed, leaving behind only what is needed for beautiful, air-dried styles without the tradeoffs. As hair dries, it contracts, enhancing natural waves. The thickening molecule PBAE creates separation between strands for body, while lightweight conditioners deliver natural shine and softness.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
If you have naturally straight hair, try putting your hair in braids or buns and letting it air dry for best results. For best results on frizz-prone hair, apply No Frizz Humidity Shield after hair is completely dry.

This product is an Allure Best of Beauty award winner.

Which hair type is it good for?
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A coconut-oil infused styler that hydrates and gives curls perfect definition.

Key benefits:
- Moisturizes and softens curls
- Gives definition and control
- Boosts volume

If you want to know more…
Whether you want to smooth, soften, shape, stretch, moisturize, define, control, boost volume, twist-out, tame frizz, add shine, or switch-up your look, SUPERCREAM® Coconut Curl Styler does it all.

What it is formulated WITHOUT:
- Parabens
- Sulfates

What else you need to know:
This product does not contain silicone. Less is more: experiment with different amounts of product to find the right balance for your curls and texture.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
An airy dry spray that provides instant texture, volume, and body.

Key benefits:
- Extends your blowout
- Creates a tousled look
- Adds texture

If you want to know more…
Triple Sec 3-in-1 is the instant volume and texture refresher. Perfect for refreshing limp locks, it provides soft, matte texture for a perfectly tousled look. It amplifies flat hair for intense volume and fullness, and absorbs light oils, leaving hair feeling fresh and clean.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
On second or third day hair, use Triple Sec for allover body, Detox Dry Shampoo at the roots to absorb oils, and Detox Dry Conditioner at the ends to hydrate.

This product is now available in two different scents: Blanc (notes of coconut, amber, and vanilla) and Lush (notes of violet, sandalwood, and musk).

What it is:
A lightweight, heat-activated styling balm.

What it is formulated to do:
This balm helps deliver straight, smooth, healthy-looking styles with movement. Its non-greasy, lightweight formula tames flyaways and frizz, protecting hair from heat-styling and humidity. Ideal for curly, thick, coarse, or unmanageable hair, strands are left lustrous, beautiful, and silky soft.

What it is formulated WITHOUT:
- Parabens
- Sulfates

What else you need to know:
The Bumble and bumble Straight Line with breakthrough Concen-straight Technology™ was developed to help maintain hair's natural integrity, allowing hairdressers—and clients—to customize straightness, increase manageability, and reduce frizz. All products are free of formaldehyde, cysteine, and lye.

Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A sea salt spray that enhances oceanic waves while adding hydration, volume, and separation.

Key benefits:
- Promotes windswept waves without grime
- Provides touchable yet weightless texture
- Revamps dull, second-day hair

If you want to know more…
Formulated with natural sea salt and smoothing moisturizers, this light mist infuses all hair types with oceanic waves for a breezy texture boost. It is infused with kelp to cleanse hair of excess oil while still keeping it hydrated and shiny, and enhances volume without any buildup.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product is vegan, cruelty-free, and formulated without gluten.

What it is:
A setting medium that works well for all hair types.

What it does:
This product is neither a gel nor mousse, but works like both. It slicks back, adds body, lifts roots, and defines curl with a strong hold.

What else you need to know:
The more you use, the more it holds.

Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.