Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A versatile styler that can be used on damp or dry hair, allowing you to tame, blowout, or deconstruct hair.

Key benefits:
- Tames and grooms dry hair
- Smooths for polished blowouts
- Creates definition on dry hair

If you want to know more…
This versatile styler used on damp or dry hair gives you the freedom to wear your hair in different ways. It tames and grooms dry hair for easy, manageability, smooths strands for polished blowouts, or creates definition and separation on dry hair for a deconstructed, second-day look.

What it is formulated WITHOUT:
- Parabens
- Phthalates

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A lightweight styling cream that adds thickness with a hint of conditioning for natural, long-lasting body.

Key benefits:
- Makes fine hair look and feel thicker
- Delivers long-lasting, touchable fullness
- Provides light conditioning

If you want to know more…
This lightweight styling cream helps fine, flat hair look, feel, and behave like naturally full, thick hair. It is powered by our patented Thickening Molecule (PBAE), which creates thickening dots between hair strands so it feels like you have thicker hair. It creates long-lasting touchable, thickness and fullness, while it delivers a hint of conditioning that won't weight your hair down.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Full Thickening Cream is ideal for fine, flat hair. It is silicone-free and safe and formulated for color and chemically treated hair.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A saltwater-based, styling spray that adds sultry texture and volume to mimic a fresh-off-the-beach look.

Key benefits:
- Adds texture
- Builds volume
- Shields UVA and UVB rays

If you want to know more…
Surf Spray's salt-infused formula creates impeccable, matte volume, texture, fullness, and hold to mimic tousled, just-off-the-beach waves. Bumble and bumble replicated and improved the effect of saltwater with a salt mineral complex that delivers hair-nourishing ingredients, including seaweed and kelp extracts for enhanced moisture. The frothy, foaming mousse also delivers its own beach protective blend with coconut water that shields hair from the drying and damaging effects of the sun’s UVA and UVB rays.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
"The blow-dried look (feels) breezy and lived in—so chic."—Laurent Philippon, Bb.Global Fashion Director (on the set of the campaign shoot in Nice, France)

This product is a 2018 NewBeauty.com NewBeauty 2018 Beauty Award winner.

Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A leave-in hair treatment and styling cream that delivers 10 benefits in one simple step, leaving hair perfectly polished.

Key benefits:
- Treats damaged hair
- Smooths frizz
- Restores softness and shine

If you want to know more…
CAVIAR CC Cream or Complete Correction Cream is a luxe leave-in hair treatment and styling cream that corrects and perfects hair in 10 different and unbelievable ways. It provides moisture, shine, smoothness, softness, anti-breakage, heat protection, light hold, UV protection, manageability, and strength. Clinically proven to reduce breakage by 92 percent and provide up to 450° F heat protection, this is the perfect product for all hair types. It’s versatile enough to be used along or as a styling primer to layer other products on top of it and no matter how you use it, hair is perfected, protected, and flawless.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is the first comprehensive line of hair care products that address intrinsic (natural aging process), chemical, and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy, and elasticity for more youthful-looking hair. Every product contains pure caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. It is naturally luxurious and rich in vitamins, minerals, and omega fatty acids that help restore hair's lipid layer to its optimal state—the key to healthier, younger-looking hair.

Suitable for color-treated hair, this product is free of DEA/TEA, petrochemicals, and synthetic color.

Research results:
With use of Caviar CC Cream vs. untreated hair:
- 92% reduction in breakage
- Provides heat protection up to 450°F/232°C

What it is:
A setting spray that offers a moderate hold for all hair types.

What it does:
This spray lifts and holds all hair types—thin, thick, straight, or curly. Use it for blow-drying, setting, protecting from heat, adding volume, lifting, controlling, and finishing any style. Pair this must-have formula with Thickening Shampoo and Conditioner for a little more heft.

What else you need to know:
Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A salt-free texturizing spray for sexy, tousled, undone hair with a matte finish.

Key benefits:
- Creates tousled, beachy texture
- Creates long-lasting volume
- Leaves a matte finish

If you want to know more…
Un.Done Volume and Matte Texture Spray utilizes an invisible and dry formulation that delivers beachy hair—perfectly tousled with undone, matte texture. A salt-free product that delivers beachy texture? Yes, that is right—no sodium chloride. Zeolite, a natural mineral, builds unbelievable volume for full-on sexy hair.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is a The Knot Beauty Award and ICMAD City Awards winner.

This product is formulated without MIT/MCI, artificial colors, formaldehydes, formaldehyde-releasing agents, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban, aluminum, talc, and have less than one percent synthetic fragrances. It is safe for color-treated, Brazilian-treated, and keratin-treated hair.

Sea buckthorn berry (also known as obliphica) is included in all of Amika’s haircare and styling products. It contains over 190 biologically active compounds, including vitamin C (15 times more than an orange), vitamin A (three times more than a carrot), and vitamin E. It also has high concentrations of the rare omega-7, making up 40 percent of the berry. Typically only found in fish oil, omega-7 keeps free radicals at bay and promotes the production of collagen, a key building block for skin, hair, and nails.

Sea buckthorn has been thoroughly researched in over 130 modern scientific studies that have found that this berry promotes health. Women throughout the ages have used the obliphica berry to protect themselves against the ravages of the sun and the elements. Founded on tradition and now based on extensive scientific research, sea buckthorn is one of the biggest functional whole food rediscoveries of the 21st century.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A heat-protective blow dry cream that repairs dry and damaged hair for a healthy-looking blow dry.

Key benefits:
- Helps seal split ends
- Protects from heat
- Softens

If you want to know more…
This serum-in-cream helps seal split ends and protects against heat, breakage, and UV damage to repair hair with every blow dry and keep styles looking healthy for up to three. Ideal for dry or damaged hair that needs tender loving care, it leaves hair touchably softer.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.

What it is:
A lightweight, heat-activated styling balm.

What it is formulated to do:
This balm helps deliver straight, smooth, healthy-looking styles with movement. Its non-greasy, lightweight formula tames flyaways and frizz, protecting hair from heat-styling and humidity. Ideal for curly, thick, coarse, or unmanageable hair, strands are left lustrous, beautiful, and silky soft.

What it is formulated WITHOUT:
- Parabens
- Sulfates

What else you need to know:
The Bumble and bumble Straight Line with breakthrough Concen-straight Technology™ was developed to help maintain hair's natural integrity, allowing hairdressers—and clients—to customize straightness, increase manageability, and reduce frizz. All products are free of formaldehyde, cysteine, and lye.

Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A sea salt spray that enhances oceanic waves while adding hydration, volume, and separation.

Key benefits:
- Promotes windswept waves without grime
- Provides touchable yet weightless texture
- Revamps dull, second-day hair

If you want to know more…
Formulated with natural sea salt and smoothing moisturizers, this light mist infuses all hair types with oceanic waves for a breezy texture boost. It is infused with kelp to cleanse hair of excess oil while still keeping it hydrated and shiny, and enhances volume without any buildup.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product is vegan, cruelty-free, and formulated without gluten.

What it is:
A one-step wonder to extend the life of your blow dry right from the start.

What it is formulated to do:
This luxurious cream formula fights frizz, protects against heat damage, and has invisible and microfine oil-absorbing powders that help add body, shine, and movement. Formulated to prolong the life of your blow-dry style, it is suitable for healthy, fine, and even oil-prone hair.

What it is formulated without
- Parabens
- Phthalates

What else you need to know:
Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.

Which hair type is it good for?
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A weightless gel that provides frizz-free, flexible hold with exceptional curl definition.

Key benefits:
- Defines curls with flexible hold
- Protects curls from humidity/heat/UV
- Prevents frizz, flyaways, and unwanted volume

If you want to know more…
Lock out humidity and define your curls with Advanced Climate Control® Heat & Humidity Gel. It’s formulated with wheat protein and pliable styling polymers that form a weightless, flexible lattice that expands as heat or humidity rises to hold curl definition without frizz. High-performance Anti-Frizz Nano Technology with Sericin, a protein derived from silk, seals the hair cuticle to keep essential moisture in and humidity out. A dedicated UV filter helps protect against damage from environmental aggressors. The result is flexible hold that won’t leave hair crunchy, sticky, or weighed down for frizz-free, perfectly defined curls.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is cruelty-free.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
An airy dry spray that provides instant texture, volume, and body.

Key benefits:
- Extends your blowout
- Creates a tousled look
- Adds texture

If you want to know more…
Triple Sec 3-in-1 is the instant volume and texture refresher. Perfect for refreshing limp locks, it provides soft, matte texture for a perfectly tousled look. It amplifies flat hair for intense volume and fullness, and absorbs light oils, leaving hair feeling fresh and clean.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
On second or third day hair, use Triple Sec for allover body, Detox Dry Shampoo at the roots to absorb oils, and Detox Dry Conditioner at the ends to hydrate.

This product is now available in two different scents: Blanc (notes of coconut, amber, and vanilla) and Lush (notes of violet, sandalwood, and musk).

Which hair type is it good for?
✔ Straight
✔ Wavy

What it is:
A spray to give hair instant volume and texture that’s almost as light as air for big, lasting results.

Key benefits:
- Creates instant volume and fullness on dry hair
- Adds texture

If you want to know more…
Living Proof Full Dry Volume Blast is a volume and texture spray that contains patent-pending expandable, textured aero-spheres called ETAS. They’re lighter and bigger than industry standard ingredients, so they deliver big volume and texture on your hair without weighing it down or creating a sticky after-feel. Shake to activate the formula.
What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
The ETAS are so lightweight, they float in the can—so it’s important to shake before each spray. Then, apply on dry hair from root to ends for all-over volume and texture, or just at the root if that’s where you need a lift.

This product is an Allure Best of Beauty award winner and an Allure Reader’s Choice award winner.

Which hair type is it good for?
✔ Straight
✔ Wavy

What it is:
An instant thickening and texturizing spray for texture, body, and movement that is revivable for up to 48 hours.

Key benefits:
- Adds instant textrue
- Creates revivable style
- Not stiff, sticky, dulling, or dirtying

If you want to know more…
Get tailor-made texture with this weightless texturizing spray. Powered by Living Proof’s three-dimensional technology of magnetic texturizers and the patented Thickening Molecule (PBAE), Instant Texture Mist creates any type of tousled style effortlessly. It is revivable for up to 48 hours and works on damp or dry hair, with or without heat styling.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Instant Texture Mist is ideal for all hair types. It is silicone-free and safe for color and chemically treated hair.

Living Proof Style Lab products combine effortless style with cutting-edge science to make your styling routine faster and easier than ever.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A salt-free texturizing spray for beachy waves and buildable, touchable volume—without drying or stickiness.

Key benefits:
- Instantly adds texture, volume, and shine
- Non-sticky, non-drying formula
- Enhances natural texture for beachy undone look

If you want to know more…
This salt-free texture spray uses hydrating glycerin and gluten-free hydrolyzed wheat protein for soft, beach waves and lightweight, buildable volume without dryness, heaviness, or stickiness. Aerosol delivery ensures easy, even lift, texture, and shine on wet or dry hair, and it’s safe for color and chemical-treated hair.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Beach Club Texture Spray is formulated without gluten, mineral oil, and petroleum. It is vegan, cruelty-free, and color safe with UV protection. The product’s fragrance features lush, vibrant notes of guava, coconut water, pink lotus, midnight violet, and vanilla.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
An oil and salt-infused spray for visibly soft, wind-swept, and sea-tossed waves.

Key benefits:
- Texturizes
- Volumizes
- Hydrates

If you want to know more…
For a softer twist on beachy, sun-dried styles, the unique salt-in-oil formula of Surf Infusion builds a textured look with a sheen finish to capture the sunlight. A blend of tropical oils, sea botanicals, and a sea mineral complex smooth the hair, building a light-reflective, tousled look, while UV filters guard against the sun’s drying rays. Ideal for healthy hair that feels dry, fine, medium, or coarse, this product conditions as it builds sultry volume.

What else you need to know:
Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.