Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A long-lasting, medium-control finishing paste that delivers easy-to-distribute matte texture, shape, and separation.

Key benefits:
- Gives hair moldable texture
- Tames unruly ends
- Creates a matte finish

If you want to know more…
Great for long and short styles, this luxurious product creates soft thickness and piecey texture for a long-lasting hold. It tames unruly ends—for soft, smooth, and healthy-looking hair.

What it is formulated WITHOUT:
- Parabens

What else you need to know:
The fragrance is Rue St. Honoré—a French-inspired fragrance with seductive notes of violet, gardenia, ylang ylang, and white musk for a sophisticated and feminine floral fragrance.

This product is safe for color-treated hair and was not tested on animals.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A leave-in hair treatment and styling cream that delivers 10 benefits in one simple step, leaving hair perfectly polished—you asked, Alterna listened. Original CC Cream formula now available.

Key benefits:
- Treats damaged hair
- Smooths frizz
- Restores softness and shine

If you want to know more…
CAVIAR CC Cream or Complete Correction Cream is a luxe leave-in hair treatment and styling cream that corrects and perfects hair in 10 different and unbelievable ways. It provides moisture, shine, smoothness, softness, anti-breakage, heat protection, light hold, UV protection, manageability, and strength. Clinically proven to reduce breakage by 92 percent and provide up to 450° F heat protection, this is the perfect product for all hair types. It’s versatile enough to be used along or as a styling primer to layer other products on top of it and no matter how you use it, hair is perfected, protected, and flawless.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is the first comprehensive line of hair care products that address intrinsic (natural aging process), chemical, and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy, and elasticity for more youthful-looking hair. Every product contains pure caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. It is naturally luxurious and rich in vitamins, minerals, and omega fatty acids that help restore hair's lipid layer to its optimal state—the key to healthier, younger-looking hair.

Suitable for color-treated hair, this product is free of DEA/TEA, petrochemicals, and synthetic color.

Research results:
With use of Caviar CC Cream vs. untreated hair:
- 92% reduction in breakage
- Provides heat protection up to 450°F/232°C

What it is: A body-building hairspray that creates buildable body with airiness, movement, and light hold.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Hold and Volume

Formulation: Spray

Highlighted Ingredients:
-Flexible Polymers and Firm Polymers
-Shine Emollient Blend
-Anti-Static Agents

Ingredient Callouts: This product cruelty-free and is formulated without parabens, phthalates, and silicone.

What Else You Need to Know: Perfect hair Day™ Body Builder is powered by a customizable nozzle that adjusts the particle size and spray rate. This formula contains a blend of flexible and firm polymers to create body with softness no matter which setting you use. An emollient blend adds shine and anti-static agents improve the brush-ability. It is safe and formulated for color and chemically treated hair.

What it is: A multitasking treatment that styles and treats hair in one simple step.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Volumizing
- Straightens/Smooths

Key Benefits:
- Styles with volume and smoothness
- Conditions, strengthens, and adds shine
- Provides heat protection (up to 450°F/230°C) and UV protection

Formulation: Cream

Highlighted Ingredients:
- Healthy Hair Molecule: Smooths and protects by forming a weightless shield around each strand—smoothing, strengthening, and polishing.
- Thickening Molecule: Deposits microscopic thickening dots between strands so hair looks and feels fuller.
- Tucuma Butter: Emollient rich in fatty acids, conditions dry and damaged hair.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, hydroquinone, triclosan, and triclocarban. This product is also cruelty-free, gluten-free, and comes in recyclable packaging.

What Else You Need to Know: This cream is powered by Living Proof’s healthy hair molecule to smooth and protect by forming a weightless shield around each hair strand, while the thickening molecule creates space between strands for hair that looks and feels fuller. The result? Smooth, strong, voluminous hair—and endless compliments.

What it is: A lightweight thickening cream made with just a hint of conditioning for naturally full, soft hair to pump up hair’s volume and softness.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine

Hair Concerns:
- Dryness
- Volume

Key Benefits:
- Makes fine hair look and feel thicker
- Provides long-lasting, touchable body, fullness, and thickness
- Provides light conditioning

Formulation: Cream

Highlighted Ingredients:
- Thickening Molecule: Deposits microscopic thickening dots between strands so hair looks and feels fuller.
- Myristyl Alcohol: Provides lightweight conditioning.
- Emollient blend: Enhances softness and shine.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, hydroquinone, triclosan, and triclocarban. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: This cream is powered by Living Proof’s patented thickening molecule, which creates space between each strand with tiny dots that deliver big body. The result? Hair that looks and feels thicker with a hint of conditioning for touchable softness.

What it is: A pre-styling spray that helps create lasting lift, volume, and body for a lush, plush blow-dry.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine, Medium, and Thick

Key Benefits:
- Adds Volume

Formulation: Spray

Highlighted Ingredients:
- VP/VA Copolymer: Provides light-to-medium hold.
- Polyquaternium-11: Provides light hold and control.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, phthalates, and mineral oil. This product is also cruelty-free.

What Else You Need to Know: This spray lifts and holds all hair types—thin, thick, straight, or curly. Use it for blow-drying, setting, protecting from heat, adding volume, lifting, controlling, and finishing any style.

What it is: A premier hair oil loved by hairdressers and geishas alike, this lightweight hair oil blend has camelia for shine, hydration, and frizz control.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Frizz
- Heat Protection

Key Benefits:
- Balances moisture levels in hair
- Provides UV protection
- Helps manage frizz

Highlighted Ingredients:
- Camelia Oil: Enhances shine and hydrates hair.

What Else You Need to Know: Indulge your hair with Japanese camelia oil for its healthiest state yet. Essence Absolue Nourishing Protective Oil brings geisha beauty secrets to the present, balancing hair moisture, managing frizz, imparting radiant shine, and creating sleek blowouts. The multiuse formula is perfect for on-the-go touch-ups or deep-conditioning treatments.

Fragrance Description: Essence Absolue Nourishing Protective Oil’s natural woody and warm fragrance has heart notes of precious Japanese camelia flower.

What it is: A leave-in hair styling cream that's infused with argan oil and anti-static ingredients to condition, hydrate, and reduce frizz.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Key Benefits: Prevents Dryness, Fights Frizz, and Maintains Hold

Formulation: Cream

Highlighted Ingredients:
- Argan Oil: Restores elasticity, smoothness, and manageability to hair.
- Behentrimonium Chloride: An anti-static and conditioning agent.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This also comes in recyclable packaging.

What Else You Need to Know: This lightweight, multipurpose styling solution creates smooth styles while providing hydration and a soft hold. Suitable for all hair types and as a next-day style refresher.

What it is: A serum-in-cream that repairs and keeps blow-dried hair looking smooth and healthy for up to three days.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Medium and Thick

Hair Concerns:
- Dryness
- Heat Protection
- Straightening and Smoothing

Key Benefits:
- Seals split ends
- Protects against breakage
- Protects against heat

Formulation: Cream

Highlighted Ingredients:
- Hair Repair Technology: Repairs split ends, restores hair‘s healthy look and feel, and protects against breakage.
- Resurrection Plant Extracts: These extracts from rose of Jericho and pale lilac contain special components that help them survive drought stress.
- Heat-Protecting Shield: Safeguards hair from heat damage.

Ingredient Callouts: Free of parabens, formaldehydes, phthalates, and mineral oil. This product is also cruelty-free.

What Else You Need to Know: This formula‘s repair technology helps seal split ends and protect against breakage, while its conditioning blend with "resurrection plants" rose of Jericho and pale lilac bring dry, damaged hair back to life.

What it is: A three-in-one formula that texturizes, amplifies, and refreshes hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Key Benefits: Volume, Texture, and Extends Blowouts

Formulation: Lightweight Spray

Highlighted Ingredients:
- Crystal-clear Microporous Minerals (Zeolite): Add matte texture, create separation for fuller styles, and absorb light oils.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates. This product is also cruelty-free.

What Else You Need to Know: Great for all hair types and hair colors. Available in two of Drybar's signature scents: the Blanc scent with notes of coconut, amber, and vanilla and the Lush scent with notes of violet, sandalwood, and musk.

What it is: A first-of-its-kind styler—applied in the shower and lightly rinsed—to create air-dried styles with enhanced body, softness, natural texture, and shine.

Hair Type: Straight and Wavy

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Curl-Enhancing, Hold, and Shine

Formulation: Cream

Fragrance: Fresh Citrus and Fruits

Highlighted Ingredients:
- Patented Thickening Molecule (PBAE): Deposits thickening dots on hair fibers to create body and fullness.

Ingredient Callouts: Free of parabens and silicone. This product is also cruelty-free.

What Else You Need to Know: This styler leaves behind cationic resins after lightly rinsing that bind to hair and flex when dried to enhance natural texture. Living Proof’s patented thickening molecule (PBAE) deposits thickening dots on hair to create body and fullness. Magnetic texturizers enhance waves and a resin controls flyaways and adds shine.

This product is an Allure Best of Beauty award winner.

What it is: A blow-dry cream that keeps styles smooth while reducing frizz.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Medium and Thick

Hair Concerns:
- Frizz
- Heat Protection
- Straightening and Smoothing

Key Benefits:
- Straightens strands
- Tames flyaways
- Protects against heat and humidity

Formulation: Cream

Highlighted Ingredients:
- Heat Protecting Shield: Protects hair from heat styling and humidity.
- Smoothing Blend: Lightweight silicones and other smoothing agents reduce frizz, smoothing and sealing the hair for soft style with body and movement.
- Conditioning Blend: Conditions to add shine and control.

Ingredient Callouts: Free of parabens, formaldehydes, phthalates, and mineral oil. This product is also cruelty-free.

What Else You Need to Know: This non-greasy, heat-protective blow-dry cream keeps styles smooth and sleek while reducing frizz for up to three days.

What it is: A multitasking styler that gives you ultra-moisture and control to express your curls.

Hair Type: Curly and Coily

Hair Texture: Fine, Medium, and Thick

Key Benefits: Fights Frizz, Hydrates, and Enhances Curls

Formulation: Cream

Highlighted Ingredients:
- Coconut Oil: Enhances moisture and frizz control.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: The coconut-oil-infused formula helps smooth, shape, define, tame frizz, add shine, and more.

What it is: A lightweight texturizing spray that takes landlocked hair to the beach for easy, relaxed waves.

Hair Type: Straight, Wavy

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Hold, Volumizing, Color Safe, and UV Protection

Formulation: Spray

Highlighted Ingredients:
- Natural Sea Salt: Adds volume and effortless texture.
- Sweet Almond Fruit Extract: Seals in moisture and strengthens hair.
- Seaweed and Kelp Extract: Cleanses hair of excess oils and provides natural hydration.

Ingredient Callouts: This product is formulated without parabens, formaldehydes, mineral oil, and sulfates SLS & SLES. This product is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: Formulated with natural sea salt and smoothing moisturizers, this light mist enhances natural waves and adds all over body for a breezy texture boost. Apply to damp hair for textured separation or to dry hair for light grit and subtle volume.

What it is: An award-winning hair treatment that acts like a mini keratin treatment transforming all hair types, creating silky, frizz free results with humidity-blocking technology that lasts 3-4 shampoos.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Frizz
- Shine
- Straightening/Smoothing

Key Benefits:
- Blocks humidity to prevent frizz
- Leaves hair silky, supple, and glossy
- Key to creating "glass hair"

Highlighted Ingredients:
- Proprietary Anti-Humidity Complex: Prevents frizz, adds mirror-like shine, and provides heat protection.
- Chamomilla Extract: Protects color and enriches radiance.
- Calendula Extract: Moisturizes to help prevent dryness.

Ingredient Callouts: Free of parabens, formaldehydes, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: Dream Coat's groundbreaking, lightweight, heat-activated polymer technology smooths and silkens hair, forming an invisible matrix that acts like a water-repellent "raincoat." It ensures sleek, glossy, glassy texture that's "immune" to frizz and lasts up to three shampoos.

This product is an Allure Best of Beauty winner.

What it is:
A setting medium that works well for all hair types.

What it does:
This product is neither a gel nor mousse, but works like both. It slicks back, helps add body and lift roots, and defines curl with a strong hold.

What else you need to know:
The more you use, the more it holds.

Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.

What it is:
A one-step wonder to extend the life of your blow dry right from the start.

What it is formulated to do:
This luxurious cream formula fights frizz, protects against heat damage, and has invisible and microfine oil-absorbing powders that help add body, shine, and movement. Formulated to prolong the life of your blow-dry style, it is suitable for healthy, fine, and even oil-prone hair.

What it is formulated without
- Parabens
- Phthalates

What else you need to know:
Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.

What it is: A styling cream that weightlessly blocks humidity, conditions hair, and smooths cuticles.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Medium and Thick

Hair Concerns:
- Dryness
- Frizz
- Straightens/Smooths

Key Benefits:
- Weightlessly blocks humidity
- Smooths hair and stops frizz
- Adds light conditioning

Formulation: Cream

Highlighted Ingredients:
- Healthy Hair Molecule: Creates a weightless shield around each hair strand, blocking humidity and smoothing each hair strand to help eliminate frizz.
- Cetyl Alcohol: Provides lightweight conditioning.
- Emollient Blend: Enhances softness and shine.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, hydroquinone, triclosan, and triclocarban. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: This cream is powered by Living Proof‘s patented healthy hair molecule, which eliminates frizz by creating a weightless shield around each strand to block humidity. Hair is nourished, smoothed, and conditioned for a frizz-free look no matter the weather.

No Frizz Nourishing Styling Cream will not dry out your hair and contains some light conditioning agents. If you believe you‘re experiencing dryness, keep this in mind: No Frizz does not contain silicones. Silicones make hair feel slippery, and the "dryness" you‘re experiencing with No Frizz could be the absence of this slippery feeling. No Frizz works to smooth the surface of hair and provide long-term frizz-fighting benefits—rather than masking it like silicones.