Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A long-lasting, medium-control finishing paste that delivers easy-to-distribute matte texture, shape, and separation.

Key benefits:
- Gives hair moldable texture
- Tames unruly ends
- Creates a matte finish

If you want to know more…
Great for long and short styles, this luxurious product creates soft thickness and piecey texture for a long-lasting hold. It tames unruly ends—for soft, smooth, and healthy-looking hair.

What it is formulated WITHOUT:
- Parabens

What else you need to know:
The fragrance is Rue St. Honoré—a French-inspired fragrance with seductive notes of violet, gardenia, ylang ylang, and white musk for a sophisticated and feminine floral fragrance.

This product is safe for color-treated hair and was not tested on animals.

What it is: A lightweight cream that adds thickness with a hint of conditioning for natural, long-lasting body.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine and Medium

Hair Concerns: Color Safe, Dryness, and Volumizing

Formulation: Cream

Highlighted Ingredients:
- Patented Thickening Molecule (PBAE)

Ingredient Callouts: This product is cruelty-free and formulated without sulfates, silicone, and parabens.

What Else You Need to Know: This formula contains Living Proof’s patented thickening molecule (PBAE), which creates thickening dots between hair strands so it feels like you have thicker hair. It helps give your hair long-lasting body and fullness with light hold that doesn't collapse or become stiff. This formula is also color-safe and safe for chemically treated hair.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A saltwater-based, styling spray that adds sultry texture and volume to mimic a fresh-off-the-beach look.

Key benefits:
- Adds texture
- Builds volume
- Shields UVA and UVB rays

If you want to know more…
Surf Spray's salt-infused formula creates impeccable, matte volume, texture, fullness, and hold to mimic tousled, just-off-the-beach waves. Bumble and bumble replicated and improved the effect of saltwater with a salt mineral complex that delivers hair-nourishing ingredients, including seaweed and kelp extracts for enhanced moisture. The frothy, foaming mousse also delivers its own beach protective blend with coconut water that shields hair from the drying and damaging effects of the sun’s UVA and UVB rays.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
"The blow-dried look (feels) breezy and lived in—so chic."—Laurent Philippon, Bb.Global Fashion Director (on the set of the campaign shoot in Nice, France)

This product is a 2018 NewBeauty.com NewBeauty 2018 Beauty Award winner.

Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.

What it is: A versatile styler that can be used on damp or dry hair, allowing you to tame, blowout, or deconstruct hair.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Dryness, Straightening, and Color Safe

Formulation: Cream

Highlighted Ingredients:
- Healthy Hair Molecule (OFPMA)

Ingredient Callouts: This product is cruelty-free and formulated without sulfates, silicone, and parabens.

What Else You Need to Know: Living Proof’s healthy hair molecule (OFPMA) increases the spread-ability on both damp and dry hair, critical to the product's versatility and performance. An emollient blend creates shape and control, while a clay enhances definition, grip and separation. Jojoba esters also condition and smooth the hair. This formula is color-safe and safe for chemically treated hair.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A leave-in hair treatment and styling cream that delivers 10 benefits in one simple step, leaving hair perfectly polished.

Key benefits:
- Treats damaged hair
- Smooths frizz
- Restores softness and shine

If you want to know more…
CAVIAR CC Cream or Complete Correction Cream is a luxe leave-in hair treatment and styling cream that corrects and perfects hair in 10 different and unbelievable ways. It provides moisture, shine, smoothness, softness, anti-breakage, heat protection, light hold, UV protection, manageability, and strength. Clinically proven to reduce breakage by 92 percent and provide up to 450° F heat protection, this is the perfect product for all hair types. It’s versatile enough to be used along or as a styling primer to layer other products on top of it and no matter how you use it, hair is perfected, protected, and flawless.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is the first comprehensive line of hair care products that address intrinsic (natural aging process), chemical, and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy, and elasticity for more youthful-looking hair. Every product contains pure caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. It is naturally luxurious and rich in vitamins, minerals, and omega fatty acids that help restore hair's lipid layer to its optimal state—the key to healthier, younger-looking hair.

Suitable for color-treated hair, this product is free of DEA/TEA, petrochemicals, and synthetic color.

Research results:
With use of Caviar CC Cream vs. untreated hair:
- 92% reduction in breakage
- Provides heat protection up to 450°F/232°C

What it is: A body-building hairspray that creates buildable body with airiness, movement, and light hold.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Hold and Volume

Formulation: Spray

Highlighted Ingredients:
-Flexible Polymers and Firm Polymers
-Shine Emollient Blend
-Anti-Static Agents

Ingredient Callouts: This product cruelty-free and is formulated without parabens, phthalates, and silicone.

What Else You Need to Know: Perfect hair Day™ Body Builder is powered by a customizable nozzle that adjusts the particle size and spray rate. This formula contains a blend of flexible and firm polymers to create body with softness no matter which setting you use. An emollient blend adds shine and anti-static agents improve the brush-ability. It is safe and formulated for color and chemically treated hair.

Which hair type is it good for?
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A weightless gel that provides frizz-free, flexible hold with exceptional curl definition.

Key benefits:
- Defines curls with flexible hold
- Protects curls from humidity/heat/UV
- Prevents frizz, flyaways, and unwanted volume

If you want to know more…
Lock out humidity and define your curls with Advanced Climate Control® Heat & Humidity Gel. It’s formulated with wheat protein and pliable styling polymers that form a weightless, flexible lattice that expands as heat or humidity rises to hold curl definition without frizz. High-performance Anti-Frizz Nano Technology with Sericin, a protein derived from silk, seals the hair cuticle to keep essential moisture in and humidity out. A dedicated UV filter helps protect against damage from environmental aggressors. The result is flexible hold that won’t leave hair crunchy, sticky, or weighed down for frizz-free, perfectly defined curls.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is cruelty-free.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
An airy dry spray that provides instant texture, volume, and body.

Key benefits:
- Extends your blowout
- Creates a tousled look
- Adds texture

If you want to know more…
Triple Sec 3-in-1 is the instant volume and texture refresher. Perfect for refreshing limp locks, it provides soft, matte texture for a perfectly tousled look. It amplifies flat hair for intense volume and fullness, and absorbs light oils, leaving hair feeling fresh and clean.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
On second or third day hair, use Triple Sec for allover body, Detox Dry Shampoo at the roots to absorb oils, and Detox Dry Conditioner at the ends to hydrate.

This product is now available in two different scents: Blanc (notes of coconut, amber, and vanilla) and Lush (notes of violet, sandalwood, and musk).

What it is: A styling treatment with heat and UV protection that lets you style and treat in one step for smoothness, volume, conditioning, strength, and polish.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Heat Protection, Straightening/Smoothing, and Volumizing

Formulation: Cream

Fragrance: Fresh Citrus and Fruits

Highlighted Ingredients:
- Patented Healthy Hair Molecule (OFPMA): Smooths and protects by forming a weightless shield around each strand.
- Patented Thickening Molecule (PBAE): Deposits microscopic dots between strands so hair looks and feels fuller.

Ingredient Callouts: Free of parabens and silicone. This product is also cruelty-free.

What Else You Need to Know: Living Proof’s only product powered by two of their patented technologies: thickening molecule (PBAE) deposits microscopic dots between strands so hair looks and feels fuller. Healthy hair molecule (OFPMA) smooths and protects by forming a weightless shield around each strand.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A lightweight, coconut oil-infused styler for tousled, air-dried texture and smooth shine.

Key benefits:
- Encourages hair’s natural texture for an effortlessly laid-back look
- Gives frizz-free definition, shine, and soft, touchable hold without crunchiness
- Coconut oil and vitamin A strengthen and nourish for shiny, frizz-free hair

If you want to know more…
Get laid-back texture and shine with this lightweight, coconut oil-infused gel that imparts a soft, touchable hold with frizz-free definition and a light, sophisticated scent. It’s ideal for air drying, or for light hold while blow drying.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Rich Kid Coconut Oil Gel is formulated without gluten, mineral oil, and petroleum. It is vegan, cruelty-free, and color safe with UV protection. The product’s fragrance features a refreshingly bright arrangement of bergamont, lemon zest, mimosa, heliotrope, and black amber. Rich Kid is an Allure Best of Beauty award winner.

What it is:
A setting spray that offers a moderate hold for all hair types.

What it does:
This spray lifts and holds all hair types—thin, thick, straight, or curly. Use it for blow-drying, setting, protecting from heat, adding volume, lifting, controlling, and finishing any style. Pair this must-have formula with Thickening Shampoo and Conditioner for a little more heft.

What else you need to know:
Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.

What it is:
A lightweight, heat-activated styling balm.

What it is formulated to do:
This balm helps deliver straight, smooth, healthy-looking styles with movement. Its non-greasy, lightweight formula tames flyaways and frizz, protecting hair from heat-styling and humidity. Ideal for curly, thick, coarse, or unmanageable hair, strands are left lustrous, beautiful, and silky soft.

What it is formulated WITHOUT:
- Parabens
- Sulfates

What else you need to know:
The Bumble and bumble Straight Line with breakthrough Concen-straight Technology™ was developed to help maintain hair's natural integrity, allowing hairdressers—and clients—to customize straightness, increase manageability, and reduce frizz. All products are free of formaldehyde, cysteine, and lye.

Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A salt-free texturizing spray for sexy, tousled, undone hair with a matte finish.

Key benefits:
- Creates tousled, beachy texture
- Creates long-lasting volume
- Leaves a matte finish

If you want to know more…
Un.Done Volume and Matte Texture Spray utilizes an invisible and dry formulation that delivers beachy hair—perfectly tousled with undone, matte texture. A salt-free product that delivers beachy texture? Yes, that is right—no sodium chloride. Zeolite, a natural mineral, builds unbelievable volume for full-on sexy hair.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is a The Knot Beauty Award and ICMAD City Awards winner.

This product is certified vegan and formulated without MIT/MCI, artificial colors, formaldehydes, formaldehyde-releasing agents, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban, aluminum, talc, and have less than one percent synthetic fragrances. It is safe for color-treated, Brazilian-treated, and keratin-treated hair.

Sea buckthorn berry (also known as obliphica) is included in all of Amika’s haircare and styling products. It contains over 190 biologically active compounds, including vitamin C (15 times more than an orange), vitamin A (three times more than a carrot), and vitamin E. It also has high concentrations of the rare omega-7, making up 40 percent of the berry. Typically only found in fish oil, omega-7 keeps free radicals at bay and promotes the production of collagen, a key building block for skin, hair, and nails.

Sea buckthorn has been thoroughly researched in over 130 modern scientific studies that have found that this berry promotes health. Women throughout the ages have used the obliphica berry to protect themselves against the ravages of the sun and the elements. Founded on tradition and now based on extensive scientific research, sea buckthorn is one of the biggest functional whole food rediscoveries of the 21st century.

What it is:
A gel-creme that creates a tousled, undone-yet-done effect.

What it does:
This product gives hair a hint of grit, some extra lift, and a tousled, shine-free finish. Its dry moisture finish leaves hair matte but not parched. It's made to mess with perfection and craft one-of-a-kind, freehand looks.

What it is formulated without
- Parabens
- Phthalates

What else you need to know:
Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.

Which hair type is it good for?
✔ Straight
✔ Wavy

What it is:
A translucent, dry texturizing spray for instant fullness and airy texture.

Key benefits:
- Provides lightweight volume
- Adds instant fullness
- Creates textured and airy styles

If you want to know more…
Raw silk powders with light holding polymers adhere instantly for a softly interlaced texture to make hair look airy, weightless, and effortlessly full. This formula is perfect for lifting roots, adding texture to ponytails, plumping braids and blow-outs, and boosting second-day hair.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Bb.stylist tip: to refresh styles that have lost oomph to humidity or gravity, spray liberally at roots, then ruffle with hands for instant fullness. This product is a 2018 Hollywood Life Beauty Award winner for Best Volumizing Spray.

Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.