Which skin type is it good for?
✔ Normal
✔ Oily
✔ Combination
✔ Dry
✔ Sensitive

What it is:
A lip treatment that enhances volume, provides moisture for up to 24 hours, and smooths the look of wrinkles around the delicate lip area, making it the perfect prep step for long-wear lip color.

Solutions for:
- Dryness
- Fine lines and wrinkles

If you want to know more…
Fresh Sugar Advanced Therapy Lip Treatment is like lingerie for the lips, acting as the first layer to prep for long-wear lip color and nourishment. This ultra-hydrating lip treatment is proven to significantly boost moisture for 24 hours, enhance visible volume, and improve the definition of the lip area for younger-looking lips.

The lip treatment is fortified with sea fennel to help smooth the look of fine lines and wrinkles and define the lip area, while antioxidant-rich orange extract helps protect the lips.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
"You have to treat your lips the same way you treat your eyes. For these delicate areas, you need ingredients that not only correct but also prevent. With this in mind, we blended effective skin care ingredients with sublime textures for nourishing formulas that offer soft, supple, and youthful lips."—Lev Glazman, Fresh Co-founder

Research results:
In vivo test:
- Proven to keep lips moisturized for 24 hours
- Proven to immediately smooth the lips and significantly moisturize and enhance volume after just 4 weeks of use
- 100% noticed their lips were more moisturized, nourished, and supple
- 100% reported healthier-looking, softer, silkier lips
- 100% felt it protected their lips overnight, removed dry flakes, and improved dry lips
- 97% reported improved elasticity and smoothness around the lip area
- 93% felt it retexturized and visibly improved the overall appearance of their lips

Beauty tips:
- Prep and prime with Sugar Advanced Therapy Lip Treatment to keep lips hydrated under any long-wear lipstick, including matte and liquid lipstick.
- Use this lip treatment as a recovery step after removing drying lipstick.

What it is:
An oil-free primer with a silky, airy texture that leaves a smooth canvas for makeup, while reducing the look of redness, pores, and wrinkles.

What it does:
With a texture unlike any other, this silky primer extends the wear of makeup while also concealing redness, minimizing the appearance of pores, fine lines and wrinkles, and providing broad spectrum SPF 15 for a perfect complexion that lasts. It leaves a smooth, even surface so that foundation effortlessly glides on and stays put for all-day makeup wear. This unique primer has an airy, silky cloud-like texture and layers onto skin without added weight or a greasy after feel. It delivers Broad Spectrum SPF 15 sun protection with mineral-derived sunscreens. It’s ideal for all skin types, even sensitive, blemish-prone skin, and it repels water so makeup stays looks freshly applied all day long.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
The perfect complexion starts with Veil Mineral Primer. As the first step in your makeup routine, it creates the ideal canvas for your makeup to effortlessly glide on and stay on for all-day wear. The silky, weightless texture smooths and evens out the skin for perfect application and wear every time. It’s the one product that will elevate your foundation to unprecedented performance.

"Before I developed Veil Mineral Primer, I wasn’t a big fan of using makeup primers. They always felt like an extra and unnecessary step in your makeup regimen. But then I started working with a chemist on the idea of a next generation primer, and, after numerous incarnations, we came up with Veil. It was unlike any other primer I had seen—it was silky in texture, it concealed redness, it repelled water so your foundation lasts longer, and it had an SPF. I felt like it delivered in so many ways that I knew it had earned a place in my daily routine."—Carisa Janes, Hourglass Founder

Hourglass products are 100 percent cruelty-free.

What it is:
A professional balm that minimizes the appearance of pores.

What it does:
Quickly minimize the appearance of pores and fine lines and help makeup stay put with this priming phenomenon. The silky and lightweight formula can be worn under makeup to create a smoother-than-smooth canvas or used throughout the day to mattify shine and touch up problem areas. It’s so translucent, no one will know you’re wearing anything!

What else you need to know:
The oil-free formula contains vitamin E, which is known to protect skin from free radicals.

What it is:
An amazing preservative-free foundation primer that's great for all skin types.

What it does:
Developed to combat flaky dryness, rough patches, fine lines, excess oil, enlarged pores, and uneven texture, this mineral-infused, satin-finish formula glides on seamlessly with no tacky feel to provide a skin-smoothing complexion before you apply foundation. For added age-defying power, it is infused with soothing plant extracts, antioxidants, and nourishing vitamins C and E.

Which skin type is it good for?
✔ Normal
✔ Oily
✔ Combination

What it is:
An effective primer that instantly* mattifies shine and minimizes the look of pores. *Individual results may vary.

Solutions for:
- Oiliness
- Pores
- Dullness and uneven texture

If you want to know more…
A cult favorite for six years, pores no more® pore refiner primer is Dr. Brandt’s quick fix for flawless, photo-ready skin at any age and during any season. This miracle base creates the perfect canvas for your makeup application. It acts as an invisible barrier to prevent makeup from clogging pores and as a velvety primer to absorb excess oil and blur fine lines and imperfections while improving the longevity of makeup. Your skin will look and feel smoother, more uniform, and perfectly shine-free.

What else you need to know:
A game-changer in the world of selfies, this cult-favorite is Dr. Brandt’s quick fix for flawless, photo-ready skin. An instantly* mattifying primer and pore refiner in one, it’s a miracle base that creates the ideal skin canvas for long-lasting makeup. The velvety formula absorbs excess oil, minimizes the look of pores, blurs fine lines and imperfections, and is beautifully melt-proof—no matter how high the humidity. Skin looks and feels smooth and fresh with an ultra-clean sensation. *Individual results may vary.

What it is:
An illuminating primer that blurs imperfections and boosts the radiance of foundation.

What it does:
Touche Elcat Blur Primer preps skin for foundation application, creating an improved, refined appearance: pores seem to be minimized, skin texture feels smoother, and skin tone is more even. It’s enriched with four nourishing oils—corn oil, apricot kernel oil, passiflora oil, and rice bran oil—to leave skin feeling incredibly soft without a greasy residue. Packed with blur technology, this universal primer provides a subtle, golden shimmer for ultimate luminosity.

What else you need to know:
This product is noncomedogenic, and it’s suitable for all skin tones, including sensitive ones.

Which skin type is it good for?
✔ Normal
✔ Oily
✔ Combination
✔ Dry
✔ Sensitive

What it is:
A clear primer gel that smooths the look of skin and blurs flaws so your makeup looks better and lasts.

Photo Finish Primers got a makeover! It’s the same formula you’ve always loved, just with a fresh new look. Now it’s easier than ever to find a primer that’s perfect for your skin needs.

Solutions for:
- Pores
- Fine lines
- Dullness and uneven texture

If you want to know more…
Reduce the appearance and fine lines and pores while locking in your makeup looks with the Original Photo Finish Smooth & Blur Primer. Lightweight and oil-free, it glides on to give you a flawless finish, while antioxidants, vitamins A and E, and peptides help protect your skin from environmental pollutants, damage, and stress.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
Photo Finish The Original Smooth & Blur Primer was the first product developed at Smashbox’s creative L.A. photo studio. It’s been a makeup artist must-have for over 17 years, and is still their number-one bestseller. This product is cruelty-free and free of sodium lauryl sulfates, fragrance, and talc. It is also vegan.

Research results:
In a consumer study, after 1 week of use:
- 93% saw blurred imperfections and smoother skin
- 91% saw minimized pores and lines
- 95% said it helped makeup go on flawlessly
- 94% said it worked well with their skin tone
- 94% agreed foundation blended more easily

What it is:
A makeup primer that assists with balancing the skin's texture and tone for smoother, more even, and longer-lasting makeup wear.

What it does:
Prep skin for your makeup routine with Step 1 Skin Equalizer Primers, and address your skin concerns with this innovative makeup primer. Perfect for balancing skin and achieving an ideal makeup result, it’s lightweight and creamy, leaving a more evenly-toned appearance, and increases foundation's hold. This primer for all skin tones leaves makeup looking fresh for hours while it hydrates, firms, and smooths the look of the skin.

What else you need to know:
Step 1 Skin Equalizer Primer is available in 10 formulas to target every texture and tone concern:

Texture:
Mattifying Primer reduces shine for oily skin.
Smoothing Primer evens the skin's texture.
Hydrating Primer preps normal skin and restores balance.
Nourishing Primer moisturizes and comforts.
Redness Correcting Primer neutralizes.

Tone:
Radiant Primer Blue adds radiance to light skin.
Radiant Primer Pink adds radiance to light to medium skin.
Radiant Primer Yellow adds radiance to light to medium skin.
Radiant Primer Peach adds radiance to medium to tan skin.
Radiant Primer Caramel adds radiance to dark skin.

If you're not sure where to start, try the Smoothing and Hydrating Primers.

"Like painters, who need a perfectly smooth, even-colored, and flawless canvas, makeup artists require even-toned and smooth skin for an optimal and professional makeup result."—Dany Sanz, MAKE UP FOR EVER Founder and Creative Director

MAKE UP FOR EVER’S exclusive Equalizer Technology features Acti Tensor 3D, Hyaluronic Acid, and Regeactive, which help to hydrate, firm, and smooth the skin to create the perfect makeup canvas.