What it is: A bestselling lip balm that hydrates for 24 hours and smooths the look of wrinkles for visibly fuller lips.

Skincare Concerns: Dryness, Fine Lines and Wrinkles, and Loss of Firmness and Elasticity

Formulation: Balm

Highlighted Ingredients:
- Sugar: Prevents moisture loss.
- Sea Fennel: Helps to smooth fine lines and wrinkles and define the lip area.
- Orange Extract: Protects the lips.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates.

What Else You Need to Know: The age-defying lip treatment is proven to improve volume and definition (read: plumper pout), making it ideal for overnight or a base layer for lipstick. The sugar formula also contains sea fennel to help smooth fine lines, antioxidant-rich orange extract, and moisturizing hyaluronic acid spheres.

Clinical Results: In-vivo test:
- 100% noticed their lips were more moisturized, nourished, and supple
- 100% reported healthier-looking, softer, silkier lips
- 100% felt it protected their lips overnight, removed dry flakes, and improved dry lips
- 97% reported improved elasticity and smoothness around the lip area
- 93% felt it retexturized and visibly improved the overall appearance of their lips

Which skin type is it good for?
✔ Normal
✔ Oily
✔ Combination
✔ Dry

What it is:
A face primer and moisturizer in one that delivers 24-hour hydration and powerful primer benefits in the lightest possible texture.

Photo Finish Primers got a makeover! It’s the same formula you’ve always loved, just with a fresh new look. Now it’s easier than ever to find a primer that’s perfect for your skin needs.

Solutions for:
- Dryness
- Dullness and uneven texture
- Fine lines and wrinkles

If you want to know more…
Primerizer instantly increases moisture and preps skin for makeup in one step. The non-greasy, quick-dry formula sets in seconds, acting as a makeup magnet that locks on foundation and makes it last. It plumps and moisturizes with niacinamide (which improves skin’s vitality and barrier repair) and hyaluronic acid (a molecule that holds water within the skin to prevent moisture loss). Primerizer also smooths skin, softens dry fine lines, and stops makeup from settling into pores.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This breakthrough primer contains 762 sextillion molecules of water per bottle. It’s translucent, has a weightless, silky texture, and is suitable for all skin types.

This product is cruelty-free and free of sodium lauryl sulfates, oil, fragrance, and talc. It is also vegan.

Research results:
In a consumer study, after 1 use:
- 97% said it feels lightweight
- 87% said skin felt instantly hydrated
- 91% said their makeup went on flawlessly

In a consumer study, after 1 week of use:
- 90% said it delivered a high level of hydration
- 88% said it helped makeup look good
- 88% said it helped makeup last all day
- 89% said their skin felt hydrated throughout the day
- 89% said skin felt softer & smoother
- 93% said their skin felt comfortable all day
- 98% said it didn’t leave a white cast on their skin
- 91% said their skin looked fresh
- 86% said their makeup looked better
- 96% said it didn’t change the color of their foundation

Which skin type is it good for?
✔ Normal
✔ Oily
✔ Combination
✔ Dry
✔ Sensitive

What it is:
A high-adherence blurring surface smoother and primer with advanced adaptive silicones.

Solutions for:
- Dryness
- Dullness and uneven texture
- Pores

If you want to know more…
This formula uses advanced adaptive silicones to act as a matte, hydrating, blurring primer for makeup that looks higher in definition and lasts longer. It can be used alone as a non-greasy hydrator to reduce the looks of pores and imperfections.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is vegan, cruelty-free, and formulated without oil, alcohol, nuts, gluten, and fragrance.

What it is: A buildable foundation, made with five mineral ingredients that swirl from powder to silky cream and melt into skin for a natural, luminous finish.

Coverage: Medium

Finish: Radiant

Formulation: Loose Powder

Skin Type: Normal, Dry, Combination, and Oily

SPF: SPF 15

Highlighted Ingredients:
- Iron Oxides: Mineral pigments.
- Titanium Dioxide and Zinc Oxide: Provide mineral sunscreen protection.
- Mica and Bismuth Oxychloride: Provide a luminous finish with a silky-soft skin feel.

Ingredient Callouts: Free of mineral oil, sulfates SLS and SLES, parabens, formaldehyde, formaldehyde-releasing agents, phthalates, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban, and fragrance. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: This formula feels weightless, wears all day, and won’t clog pores or cause breakouts. It’s available in a full range of 30 shades for all skin tones. It provides clean, natural-looking coverage that won’t cake. It’s also recommended by The Skin Cancer Foundation as an effective broad spectrum sunscreen.

Clinical Results: Based on a 1 week US consumer study of 106 women:
- 96% agreed this foundation feels weightless on their skin
- 95% agreed this foundation reduced the appearance of flaws and imperfections

Based on a 6 week US clinical study of 31 women:
- Promotes clearer, healthier-looking skin over time