What it is:
A 24-hour wear, creamy eyeshadow primer that supports antiaging and ensures that eye shades stay vibrant and crease-free.

What it does:
Intensify eyeshadows and support antiaging around the eye area with this Primer Potion. This primer lets you prep lids for eyeshadows, providing more vibrancy and versatility and all-day, crease-free wear. Its innovative ingredients minimize the look of wrinkles while improving the appearance of tone and texture. Dermaxyl® helps to smooth the appearance of wrinkles, and Kalpariane® supports plumping, firming, and hydrating the skin as it improves suppleness and elasticity. The optical blurring pigments create a subtle, soft-focus effect that instantly brightens up tired eyes and reduces the look of redness, thinning skin in the eye area, and other imperfections.

What it is formulated WITHOUT:
- Parabens

What else you need to know:
This coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. With revamped packaging that includes an applicator, it looks more gorgeous and applies with more versatility.

Which skin type is it good for?
✔ Normal
✔ Combination
✔ Oily
✔ Dry

What it is:
A full-coverage, antiaging, and waterproof concealer infused with subtle radiance.

Solutions for:
- Fine lines and wrinkles
- Dark circles
- Uneven skin tone

If you want to know more…
Bye Bye Under Eye™ Illumination minimizes the appearance of fine lines and wrinkles, brightens the eyes, and works as a spot concealer or all-over foundation to visually camouflage facial imperfections with no creases or cracks. Infused with antiaging hydrolyzed collagen, peptides, vitamins, hyaluronic acid, and antioxidants, this multiaction formula is clinically shown to make skin look younger. Plus, it’s enhanced with drops of light technology™ to cast a radiant, lit-from-within glow. With the same formula as the best-selling, award-winning Bye Bye Under Eye™ Anti-Aging Concealer, this cream is enhanced with brighteners for more vibrant results.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is cruelty-free, clinically tested, and developed with plastic surgeons and dermatologists. It is formulated without talc, oil, and fragrance.

“This truly is an all-in-one, multitasking beauty miracle for your most beautiful skin! If you can’t decide between light and medium, definitely choose medium. I wear medium every day, it really adjusts to your skin tone perfectly!"—Jamie Kern Lima, Co-founder

What it is:
A bestselling, award-winning concealer that delivers highly pigmented, long-lasting full coverage that never creases or cracks.

What it does:
This multitasking concealer covers everything and makes your skin look younger. Developed with plastic surgeons, the waterproof formula delivers highly pigmented coverage that lasts all day without creasing or cracking. Infused with antiaging hydrolyzed collagen, peptides, hyaluronic acid, vitamins, antioxidants, and high-performance pigments, the game-changing formula improves the appearance of wrinkles and effectively conceals the look of skin imperfections including dark circles, bags, redness, hyperpigmentation, broken capillaries, age spots, and discoloration.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product was developed with plastic surgeons and dermatologists. It is clinically tested, talc-free, and cruelty-free.

Tip: if you can’t decide between the Light and Medium colors, definitely choose Medium—it’s the most popular shade!

What it is:
An advanced oil-absorbing pore minimizer for an all-day greaseless, clear, matte finish.

What it is formulated to do:
This advanced mattifying gel is formulated with powerful oil-absorbing, pore minimizing ingredients. It absorbs on contact without stripping natural moisture. Excellent worn alone, under face and eye makeup, or for touch-ups, this fast-acting gel helps makeup stay fresher, longer and creates a lasting, clear, satiny matte finish without cakiness.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This gel is oil- and fragrance-free.

Research results:
In a 4-week consumer efficacy study on 25 women:
- 100% agreed this product was an effective mattifying gel
- 96% agreed their skin appeared less oily
- 96% agreed their skin appeared shine-free all day

What it is:
A nourishing foundation primer and antiaging serum in one.

What it is formulated to do:
This innovative primer preps the skin for foundation application, facilitating blending and extended wear—but also features reparative benefits that hydrate and smooth skin to blur the appearance of fine lines and pores. The secret is in the ingredients. Coenzyme Q10 improves clarity and radiance and reduces the appearance of lines and wrinkles, while MultiPeptide Complex supports skin repair, collagen synthesis, and hyaluronic acid production. Vitamins F, C, and E protect the skin, soothe inflammation, and reduce redness while protecting against the appearance of premature aging. Bisabolol, which is derived from the chamomile plant, reduces redness and inflammation. Vitamin F esters, squalane, and hyaluronic acid nourish and moisturize the skin.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is clinically tested and vegan, it is free of parabens, fragrance, gluten, mineral oil, and talc. Please note that this product was formerly known as SkinPrep FX.

What it is:
A calming face primer that mattifies, smooths, hydrates, and neutralizes the look of redness, for a clearer, healthier-looking complexion.

What it does:
Calm, cover, and reduce the look of imperfections with this lightweight gel-lotion primer. It’s infused with chamomile and arnica to calm and nourish skin; a Blemish-Busting Mineral Blend of zinc, sulfur, and kaolin clay, which work together to mattify skin and purify pores; and phytosphingosine to support skin’s defenses against bacteria. This soothing primer is clinically shown to help maintain skin's essential moisture over time, while green mineral pigments help to neutralize the look of redness. It primes skin for a smooth canvas, and more even makeup application. It’s specifically formulated to be used as part of a skin-clearing makeup routine with bareMinerals Blemish Rescue™ Loose Powder Foundation (sold separately).

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
bareMinerals Blemish Rescue™ is full of clean results, free of harsh side effects.

This product is non-drying, noncomedogenic, non-acnegenic, dermatologist-tested, and formulated for all skin types.

Research results:
In an independent clinical consumer test of 33 women, after 4 weeks:
- 100% of participants showed an improvement in skin's hydration immediately after use
- 100% saw improvement in oil control both immediately and over time

Based on a 6 week consumer perception study of 34 women:
- 76% agreed the primer instantly color corrected their redness

What it is:
A pre-foundation primer serum that also hydrates the skin and creates a beautiful finish.

What it does:
The perfect preparation for all skin types, the Lifting Primer Anti-Aging Serum goes on before foundation application to increase its lasting power and leaves skin with a semi-matte finish. This hydrating serum features a special blend of ingredients to reduce fine lines and wrinkles for more radiant, younger-looking skin.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
"I believe in prepping your skin with the correct primer to ensure whichever foundation finish you chose will last longer, look natural and enhance your skin’s texture. I wanted to create a primer that will soften fine lines of mature skin while giving it a moisturized semi-matte finish. I also love to use this primer on younger skin if it is normal and combination."—Natasha Denona

This product is anti-inflammatory, cruelty-free, and allergen-free.

What it is:
A cooling, anti-fatigue eye balm and primer in one that preps the skin for smooth makeup application.

What it does:
Coverage can only go so far. This priming balm smooths and blurs the look of fine lines while reducing puffiness. Infused with cucumber, matcha green tea, and caffeine, the sheer and velvety texture effortlessly melts into the skin to condition the eye area. It perfectly preps the under-eyes for corrector and concealer application, so makeup never creases or looks cakey.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

Which skin type is it good for?
✔ Normal
✔ Oily
✔ Combination
✔ Dry
✔ Sensitive

What it is:
A lip treatment that enhances volume, provides moisture for up to 24 hours, and smooths the look of wrinkles around the delicate lip area, making it the perfect prep step for long-wear lip color.

Solutions for:
- Dryness
- Fine lines and wrinkles

If you want to know more…
Fresh Sugar Advanced Therapy Lip Treatment is like lingerie for the lips, acting as the first layer to prep for long-wear lip color and nourishment. This ultra-hydrating lip treatment is proven to significantly boost moisture for 24 hours, enhance visible volume, and improve the definition of the lip area for younger-looking lips.

The lip treatment is fortified with sea fennel to help smooth the look of fine lines and wrinkles and define the lip area, while antioxidant-rich orange extract helps protect the lips.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
"You have to treat your lips the same way you treat your eyes. For these delicate areas, you need ingredients that not only correct but also prevent. With this in mind, we blended effective skin care ingredients with sublime textures for nourishing formulas that offer soft, supple, and youthful lips."—Lev Glazman, Fresh Co-founder

Research results:
In vivo test:
- Proven to keep lips moisturized for 24 hours
- Proven to immediately smooth the lips and significantly moisturize and enhance volume after just 4 weeks of use
- 100% noticed their lips were more moisturized, nourished, and supple
- 100% reported healthier-looking, softer, silkier lips
- 100% felt it protected their lips overnight, removed dry flakes, and improved dry lips
- 97% reported improved elasticity and smoothness around the lip area
- 93% felt it retexturized and visibly improved the overall appearance of their lips

Beauty tips:
- Prep and prime with Sugar Advanced Therapy Lip Treatment to keep lips hydrated under any long-wear lipstick, including matte and liquid lipstick.
- Use this lip treatment as a recovery step after removing drying lipstick.

What it is:
A long-lasting, anti-shine loose powder that creates a natural-looking matte result.

What it does:
The Anti Shine Loose Powder offers five different shades to satisfy all women of color. Thanks to its exceptionally silky and fine texture, this powder blends perfectly with the skin. Spherical powders provide an ultra-matte effect and help to control shine for a flawless makeup result that lasts throughout the day. The result is a perfectly even, matte, and illuminated complexion.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
black|Up is the French upscale beauty brand dedicated to women of color. The Paris-based line is known for its range of professional-quality makeup that is developed by women of color and answers the specific needs of darker skin tones.