Which skin type is it good for?
✔ Normal
✔ Oily
✔ Combination
✔ Dry

What it is:
A face primer and moisturizer in one that delivers 24-hour hydration and powerful primer benefits in the lightest possible texture.

Photo Finish Primers got a makeover! It’s the same formula you’ve always loved, just with a fresh new look. Now it’s easier than ever to find a primer that’s perfect for your skin needs.

Solutions for:
- Dryness
- Dullness and uneven texture
- Fine lines and wrinkles

If you want to know more…
Primerizer instantly increases moisture and preps skin for makeup in one step. The non-greasy, quick-dry formula sets in seconds, acting as a makeup magnet that locks on foundation and makes it last. It plumps and moisturizes with niacinamide (which improves skin’s vitality and barrier repair) and hyaluronic acid (a molecule that holds water within the skin to prevent moisture loss). Primerizer also smooths skin, softens dry fine lines, and stops makeup from settling into pores.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This breakthrough primer contains 762 sextillion molecules of water per bottle. It’s translucent, has a weightless, silky texture, and is suitable for all skin types.

This product is cruelty-free and free of sodium lauryl sulfates, oil, fragrance, and talc. It is also vegan.

Research results:
In a consumer study, after 1 use:
- 97% said it feels lightweight
- 87% said skin felt instantly hydrated
- 91% said their makeup went on flawlessly

In a consumer study, after 1 week of use:
- 90% said it delivered a high level of hydration
- 88% said it helped makeup look good
- 88% said it helped makeup last all day
- 89% said their skin felt hydrated throughout the day
- 89% said skin felt softer & smoother
- 93% said their skin felt comfortable all day
- 98% said it didn’t leave a white cast on their skin
- 91% said their skin looked fresh
- 86% said their makeup looked better
- 96% said it didn’t change the color of their foundation

What it is:
A 24-hour wear, creamy eyeshadow primer that supports antiaging and ensures that eye shades stay vibrant and crease-free.

What it does:
Intensify eyeshadows and support antiaging around the eye area with this Primer Potion. This primer lets you prep lids for eyeshadows, providing more vibrancy and versatility and all-day, crease-free wear. Its innovative ingredients minimize the look of wrinkles while improving the appearance of tone and texture. Dermaxyl® helps to smooth the appearance of wrinkles, and Kalpariane® supports plumping, firming, and hydrating the skin as it improves suppleness and elasticity. The optical blurring pigments create a subtle, soft-focus effect that instantly brightens up tired eyes and reduces the look of redness, thinning skin in the eye area, and other imperfections.

What it is formulated WITHOUT:
- Parabens

What else you need to know:
This coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. With revamped packaging that includes an applicator, it looks more gorgeous and applies with more versatility.

What it is:
An advanced oil-absorbing pore minimizer for an all-day greaseless, clear, matte finish.

What it is formulated to do:
This advanced mattifying gel is formulated with powerful oil-absorbing, pore minimizing ingredients. It absorbs on contact without stripping natural moisture. Excellent worn alone, under face and eye makeup, or for touch-ups, this fast-acting gel helps makeup stay fresher, longer and creates a lasting, clear, satiny matte finish without cakiness.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This gel is oil- and fragrance-free.

Research results:
In a 4-week consumer efficacy study on 25 women:
- 100% agreed this product was an effective mattifying gel
- 96% agreed their skin appeared less oily
- 96% agreed their skin appeared shine-free all day

What it is: A concealer, infused with Drops of Light Technology™ to brighten dark under-eye circles, that won't crease or crack.

Highlighted Ingredients:
- Drops of Light Technology: Delivers high-performance, optical-blurring benefits and natural-looking radiance for more youthful-looking skin.
- Collagen: Supports skin elasticity for a youthful, smooth appearance.
- Antioxidants: Protect against free-radical damage.

What Else You Need to Know: Experience the same full coverage as the original bestselling Bye Bye Under Eye Concealer (sold separately), now with Drops of Light Technology for added radiance to brighten dark under-eye circles. The formula also includes IT Cosmetics’ proprietary Expression Proof Technology™ for all-day wear.

Clinical Results: In a consumer study:
- 93% said the product provides full coverage
- 86% said the product corrects the look of imperfections