Choose a FREE trial-size moisturizer* with $30 spend. *Terms apply. Use code MOISTURIZE

Sign Infor FREE Shipping

Trending Mascara

Sephora customers often prefer the following products when searching for Trending Mascara.

Looking for the perfect best mascara for long lashes to enhance your lashes and make your eyes pop? Look no further than our Trending Mascara collection. From lengthening to volumizing, these sought-after mascaras are designed to give you the fluttery lashes of your dreams. Whether you prefer a natural look or want to go bold with dramatic lashes, our Trending Mascara selection has something for everyone. Get ready to bat those lashes and achieve show-stopping eye looks with the latest and most popular mascaras on the market.

ILIALimitless Lash Lengthening Clean Mascara

Size: 0.27 / 8·ITEM: 2335198

Color: After Midnight - Soft Black

5.3K Reviews

$40.00

Buy Now

This is my fav mascara that I have worn for years. I’ve tried better than sex, I’ve tried all the trendy mascaras that people have said are the best. ...Great clean mascara. Does smudge easier than other mascaras but good for long wear

What it is: An award-winning clean mascara that lengthens, lifts, and separates—now in a new brown shade. Safe for sensitive eyes.

Formulation Type: 
Volumizing and Lengthening


Benefits: Long-wearing


Highlighted Ingredients: 
- Arginine and Biotin: Powerful lash-care heroes that help strengthen and fortify.

- Organic Shea Butter: Weightlessly conditions and adds a soft, flexible feel.

- Ethically Sourced Beeswax: Nourishes and defines lashes without clumping.


Ingredient Callouts: This product is gluten-free, cruelty-free, and comes in recyclable packaging.

$19.00

I have long lashes and this is the perfect mascara to elevate the look of my lashes. It give them fullness and length. it is perfect for the new “clean girl” trend....This mascara is super nice!! It gives me length and that feathery natural lash for everyday natural makeup which I love!

What it is: A mini universal mascara with a unique eye-hugging brush to lift, lengthen, curl, and volumize every lash type for a lusher look.

Formulation Type:
Volumizing, Curling, and Lengthening

Benefits: Long-wearing

Highlighted Ingredients:
- Castor Oil: Conditions, softens, and nourishes lashes.

Ingredient Callouts: Free of parabens. It is also vegan and cruelty-free.

What Else You Need to Know: Finding the perfect mascara comes down to your lash type, which differs from person to person. This weightless, easy-to-build formula and curvy, multi-length brush are made to give every lash type (fine/sparse, full/thick, straight, and curly) more lift, length, curl, and volume.

LancômeMini Monsieur Big Mascara

ITEM: 1956184

Size: Mini Size Black - 0.13 oz/ 4 mL

3.5K Reviews

$24.00

Best mascara on the market. I’ve been using this for years, I’ve tried other trending brands like YSL, Dior, and they don’t do it like this one!!...My favorite mascara honestly Lancôme mascaras are the best.

What it is:
A high-volume mascara that delivers bold lash volume for up to 24 hours.

What it does:
The Monsieur Big Mascara features a large brush and an ultra-creamy formula that glides onto lashes like silk and delivers up to 12 times the volume with up to 24 hours of wear. Ideal for all-day wear, this mascara doesn’t require touch-ups and doesn’t flake or smudge.

$22.00

Great for getting that trendy brow lamination effect at home without spending salon money.

What it is: A texturizing and setting eyebrow wax that provides the ultimate in eyebrow styling with extreme 12-hour hold.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: The Fluff & Fix Brow Wax is your cheat for an instant brow lift. In a single stroke, eyebrows are tamed, lifted, and look freshly styled all day long. The results are visible immediately: eyebrows appear denser and fuller after application. This setti

SaieMini Mascara 101 Lengthening and Lifting

Size: 0.17 oz / 5 g·ITEM: 2492841

Color: Black

694 Reviews

$23.00

Great mascara!...One of the best mascaras! Great quality and consistency....The best mascara I’ve ever used...I’ve tried many trendy mascaras in my life, benefits, two face, Lancôme, Dior, Estée Lauder...forget about them.

What it is: A clean mascara that lifts, lengthens and creates volume. Formulated with nourishing ingredients that condition and leave lashes full and flexible.

Formulation Type:
Lengthening

Highlighted Ingredients:
-Beeswax: Allows the mascara to coat, lengthen, and stiffen (but not harden) lashes.
- Shea Butter: Moisturizing and nourishing, it also creates a silky, smooth texture.
- Hydra-Mineral Complex: Rich in minerals for lash strengthening.

Ingredient Callouts: This product is cruelty-free.

What Else You Need to Know: This formula uses nourishing shea butter, beeswax and our hydra-mineral complex to lift and separate every lash.

Too FacedBetter Than Sex Foreplay Waterproof Mascara Primer

Size: 0.27 oz / 8 mL·ITEM: 2693117

Color: Deep Black - pitch black

590 Reviews

$41.00

I am pretty familiar with Too faced better than sex line, I don’t like the mascara, though I like the liner. And now I am thankful that Influenster let me try this trendy new product....This mascara primer, I have worn it by itself, with other mascaras, and falsies. ...Cool product, my first black mascara primer

What it is: A pitch black, waterproof, nourishing, lengthening, lifting, and thickening mascara lash primer that delivers up to 24-hour improved mascara wear.


Formulation Type: Volumizing, Curling, Lengthening


Benefits: Long-wearing, Waterproof


Ingredient Callouts: Free of parabens and mineral oil. It is also cruelty-free.


What Else You Need to Know: Nourishing formula wraps lashes in a blend of argan and grape seed oils to deliver up to 24-hour improved mascara wear. The double-arch molded crescent brush separates and coats each lash from root to tip with deep black pigments. 

$21.00

I’ve tried probably a hundred mascaras , this so far is the best. The main thing is just take your time with the big brush- I don’t know WHY the trend is for cumbersome design- and have a disposable mascara wand ready for a re-comb just in case the huge brush deposits a glob...BEST Mascara Ever...Best Mascara Ever,I've tried ALOT of mascaras and beside Thrive this is one of the best. it make small unnoticeable eyelashes plump and beautiful.

What it is: A travel-size, vegan mascara that lifts lashes and delivers a fully-loaded flutter for up to 16 hours.

Highlighted Ingredients:
- Babassu: Nurtures lashes.
- Biotinoyl Tripeptide-1: Supports natural micro-circulation near the hair follicle to prevent atrophy and visible signs of aging.
- Hydroxyethylcellulose and Sunflower Seed Wax: Plant-derived ingredients that thicken the look of lashes, naturally.

Ingredient Callouts: Free of parabens, formaldehydes, phthalates, mineral oil, and triclosan. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: This vegan, lash loving formula is plant-powered by babassu to nurture and condition lash hair.

LancômeMini Lash Idôle Lengthening & Volumizing Mascara

Size: 0.16 oz/ 5 mL·ITEM: 2417152

Color: 01 Glossy Black - black

11.1K Reviews

$24.00

The wand reminds me of the butterfly effect lashes that were trending a few years ago and I’m really into it! This has quickly become my go to mascara for a night out....My natural lashes are relatively long/ voluminous, so I usually like a mascara to amplify that won’t flake or smudge. Most brown shades look far more unnatural in my opinion vs a standard black shade, but I wanted to try this for a summer look that’s so trendy currently..

What it is: A mini mascara that targets every single lash for instant lift, length, and fanned-out volume without clumps.

Formulation Type:
Volumizing, Lengthening

Highlighted Ingredients:
- White Tea Extract: An antioxidant-rich ingredient that conditions and cares for lashes.

Ingredient Callouts: Free of mineral oil and sulfates SLS & SLES.

What Else You Need to Know: This mascara has a curved wand that pushes up and fans out lashes for an open-eye effect with up to 24 hours of lasting power. 360 micro-size bristles grab and lengthen every lash from root to tip (no matter how small), while the lightweight gel formula leaves the lashes feathery soft—without flaking, clumping, or smudging.

Benefit CosmeticsMini Fan Fest Fanning & Volumizing Mascara

Size: 0.14 oz / 4 g·ITEM: 2658870

Color: Hyper Black

3.5K Reviews

$22.00

My few favorite mascara for full lashes!...I recieved complimentary from Benefit thier Fan Fest Mascara. Not only does it have a fun name and trendy look, it makes my lashes super long and full. ...Reminds me 90s lash look that is trendy now. Also I struggle with dark circles that I consistently getting after wearing any type of mascara.

What it is: A fanning and volumizing mascara that fans out lashes side-to-side, amplifies volume, and multiplies the look of lashes.

Highlighted Ingredients:
- Provitamin B5: Helps lashes feel conditioned.
- Cranberry Extract: Contains beneficial fatty acids to help lashes feel nourished.
- Rice Wax: Defines and separates lashes and gives lift that lasts.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance.

What Else You Need to Know: This mascara uses Benefit Cosmetics’ custom-engineered Full-Flex F

Fenty Beauty by RihannaHella Thicc Volumizing Mascara

Size: .33 oz / 10 ml·ITEM: 2656130

Color: Cuz I'm Black - black

1.3K Reviews

$30.00

Good Mascara...I love the shape of the bottle. It’s super trendy and cute. I like that the mascara doesn’t leave clumps like a lot of them do. ...FOUND MY GO-TO MASCARA!!...I absolutely LOVE this product! This mascara is my everyday mascara now. I have tried many different mascaras trying to find my go to and finally I tried Hella Thicc Volumizing Mascara and found it!

What it is: A long-wear, transfer-resistant mascara that delivers instant volume without the weight and lifts and lengthens lashes for a bold, dramatic look.


Formulation Type: 
Volumizing


Benefits: Long-wearing


Ingredient Callouts: This product is cruelty-free.


What Else You Need to Know: Get irresistibly thick and lifted lashes. This long-wear mascara lengthens, lifts, and delivers curvaceous volume—plus it resists sweat, humidity, and transfer. The ultra-slick formula glides on smoothly, coating every lash in one swipe.

Products related to Trending Mascara

Trending Eyeliner
“I love this eyeliner. The color is gorgeous. It glides on smoothly and blinds well with other eyeliner colors”
Trending Eye Makeup
“I have tried a lot of mascaras at all price points, and been sucked in by the latest and greatest marketing campaigns but I always come back to this one and I am going to stick with it because it works”
Trending Brow Products
“I had naturally a good amount of brows but when I was younger I suffered under the “overplucking” trend and now I have some sparse spaces”
Trending Eyeshadow
“This palette is easily the most universal palette when it comes to current trending make of 2k16. The quality of shadow is high pigment with easy blendablity”
Healthy Mascara
“Love this mascara! My lashes look long and healthy plus soft, which is crazy because most mascaras make them stiff”
Trending Lipstick
“I am really into this new lip shine trend but they all seem to have very little staying power including this one”
Trending Concealer
“I like this concealer a lot, it’s full coverage and has a thicker consistency than most other concealers”
Better Lashes Mascaras
“Confused as to why this product doesn't have a full 5 stars! Best mascara I have ever purchased. I have very long lashes and most mascaras just clump my lashes together”
Summer Mascara
“milkgiftedme This mascara is water proof which means this would be a choice for summer or any time you are looking for a stronger mascara”
Tubing Mascara
“just bought my second tube of this mascara!! i love tubing mascara and hadn’t found the perfect one until this one. doesn’t flake, and it is actually volumizing unlike a lot of tubing mascaras. plan to keep this one around”

Related Content:

Best Highlighter Luminizer, Best Eyebrow Makeup in 2026, SEPHORA COLLECTION Mascara, Best Products for Dry Hair in 2026, Best Eye Creams of 2024, Best Foundations for Oily Skin in 2024, Best Face Moisturizers, Best Brow Products For You | Brow Quiz, Best Colognes for Men in 2024