What it is: A sulfate-free color care shampoo that gently cleanses, nourishes, and protects against UV, hard water, and damage (which can cause color fading).

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Color Safe, Color Fading, and UV Protection

Formulation: Rich Liquid

Fragrance Type: Fresh Citrus and Fruits

Highlighted Ingredients:
- Patented Healthy Hair Molecule (OFPMA): Keeps hair cleaner, longer by repelling dirt and oil.
- UV filter: Substantive to your hair, limits wash-off after rinsing to protect against UV rays that damage your hair and fade color.
- Chelating agent: Binds to and removes hard water minerals, targeting copper and iron which are known to degrade your color.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates. This product is also cruelty-free.

What Else You Need to Know: Other color care products use heavy silicones to preserve color. But silicones make hair feel greasy which means washing more and losing color faster. Living Proof formulated a silicone-free system so over time your hair is healthier and more vibrant. Using their products may feel a bit different at first because you’re used to the silicone slip. Stick with it and your hair will thank you!

Suggested Usage:
-Apply to wet hair.
-Lather and rinse.
-Follow with Color Care Conditioner.
-You lose the most color during your first few washes after your color service. Start using the Color Care Shampoo and Conditioner the next time you wash your hair post-treatment to help protect your color for long-lasting results.

Water, Sodium Lauroyl Methyl Isethionate, Babassuamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Sodium Cocoyl Glycinate, Octafluoropentyl Methacrylate (OFPMA), Methoxycinnamidopropyl Behendimonium Chloride, Polyquaternium-22, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Polyquaternium-47, IPDI/PEG-15 Soyamine Copolymer Dimer Dilinoleate, Propylene Glycol, PCA Glyceryl Oleate, Trisodium Ethylenediamine Disuccinate, Propanediol, Laureth-4, Laureth-23, PEG-150 Pentaerythrityl Tetrastearate, Disteareth-100 IPDI, PEG-120 Methyl Glucose Trioleate, PEG-6 Caprylic/Capric Glycerides, Fragrance/Parfum, Sodium Hydroxide, Cetylpyridinium Chloride, Hydroxyacetophenone, Linalool, Hexyl Cinnamal, Citronellol, Limonene.