FIND YOUR PERFECT CONCENTRATION:
The concentration of a perfume is the percentage of pure fragrance oil to stabilizing ingredients, which determines lasting power.
Pure Perfume: At 15 to 30 percent perfume oil, this is the most potent concentration. You may only need to reapply once throughout the day.
Eau de Parfum (EDP): At eight to 15 percent perfume oil, this popular choice allows you to switch fragrances from day to evening. You may only need to reapply twice a day.
Eau de Toilette (EDT): At four to eight percent perfume oil, this common concentration can be applied liberally throughout the day, which allows you to switch your scent as often as your lip color!