What it is: A 24-hour wear, creamy eyeshadow primer that supports antiaging and ensures that eye shades stay vibrant and crease-free.
What it does: Intensify eyeshadows and support antiaging around the eye area with this Primer Potion. This primer lets you prep lids for eyeshadows, providing more vibrancy and versatility and all-day, crease-free wear. Its innovative ingredients minimize the look of wrinkles while improving the appearance of tone and texture. Dermaxyl® helps to smooth the appearance of wrinkles, and Kalpariane® supports plumping, firming, and hydrating the skin as it improves suppleness and elasticity. The optical blurring pigments create a subtle, soft-focus effect that instantly brightens up tired eyes and reduces the look of redness, thinning skin in the eye area, and other imperfections.
What it is formulated WITHOUT: - Parabens
What else you need to know: This coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. With revamped packaging that includes an applicator, it looks more gorgeous and applies with more versatility.
Suggested Usage: -Squeeze the potion directly from the tube or use the flocked wand applicator for precise, controlled application every time.
-Smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and no creasing.
Urban Decay is beauty with an edge. It is feminine, dangerous, and fun...appealing to anyone who relishes her individuality and dares to express it. Known for their daring shade names and innovative products, Urban Decay carries one of the widest selections of color at Sephora—a main reason their brand is so much fun! From a myriad of unique eye products, to performance foundations, and lickable, sexy powders, Urban Decay has always found new ways to excite beauty junkies and makeup artists alike.
Urban Decay loves animals as much as they love makeup. Cruelty-free since day one, they’ve never tested their products on animals (and never will).