This Asian American and Pacific Islander Heritage Month, we shine a spotlight on AAPI beauty brands that are leading the industry. Discover the stories of founders behind Asian-owned beauty brands Emi Jay, HUNG VANNGO BEAUTY, BORNTOSTANDOUT, U Beauty, and more.
Sephora proudly carries 67 AAPI beauty brands. Of these, 12 were launched by graduates of Sephora Accelerate, our incubation program that supports the next generation of founders committed to inclusivity. Explore our collection of Asian-owned skincare, hair care, and fragrance, plus AAPI-owned makeup brands created by visionary founders.
Share the beauty of Asian American and Pacific Islander Heritage month by giving a limited-edition digital gift card.
