Last updated and effective date: December 31, 2023
We may provide different or additional privacy notices in connection with certain activities, programs, and offerings. We may also provide additional “just-in-time” notices that may supplement or clarify our privacy practices or provide you with additional choices regarding your personal information.
Our websites may include links to websites and/or applications operated and maintained by third parties. Please note that we have no control over the privacy practices of websites or applications that we do not own. We encourage you to review the privacy practices of those third parties.
The types of personal information we obtain about you depends on how you interact with us and our products and services. When we use the term “personal information,” we are referring to information that identifies, relates to, describes, or can be associated with you. The following are the categories and specific types of personal information that we collect:
Basic Identifying Information Including your full name, alias, postal address, e-mail address, phone number, date of birth, account name, signature, username, social media handle, or other similar identifiers.
Government-Issued Identifiers Including your driver’s license number or other similar government identifier.
Device Information and Other Unique Identifiers Including device identifier, internet protocol (IP) address, cookies, beacons, pixel tags, mobile ad identifier, or similar unique identifiers.
Internet or Other Network Activity Including browsing or search history and information regarding your interactions with our websites, mobile applications, emails, or advertisements.
Geolocation Data Including information that permits us to determine your location, such as if you manually provide location information or enable your mobile device to send us precise location information.
Payment Information Including credit or debit card numbers.
Commercial Information Including products or services you have purchased, returned, exchanged, or considered; preferences; and rewards activity related to Beauty Insider membership.
Physical Characteristics Including skin tone and type, hair color and type, eye color, and other beauty profile information you provide.
Health and Medical Information Including information you choose to provide regarding skin conditions or medications in connection with a beauty service, in-store digital experience, or product recommendation.
Demographic Data Including age, gender, race, ethnicity, estimated income, and household information, some of which may include characteristics of protected classifications under U.S. state or federal law.
User Content Including your communications with us and any other content you provide (such as social media profiles, photographs, images, videos, survey responses, comments, product reviews, testimonials, and other content).
Audio and Visual Information Including photographs, images, videos, and recordings of your voice (such as when we record customer service calls for quality assurance).
Inferences Inferences drawn from or created based on any of the information identified above.
Sensitive Personal Information Sephora only collects sensitive personal information, as defined by applicable privacy laws, for the purposes allowed by law or with your consent. Sephora does not collect or process sensitive personal information for the purpose of inferring characteristics about you.
We collect personal information about you from various sources. For example, we collect and obtain information:
Directly from You We collect personal information you provide, such as when you make a purchase; register for an account or create a profile; sign up for the Beauty Insider Program; contact us; respond to a survey; book a reservation; make an appointment for in-store or virtual services; RSVP for an event; interact with us in store (including in-store digital experiences); participate in a sweepstakes, contest, or other similar campaign or promotion; respond to a survey; apply for a job; or sign up to receive emails, text messages, and/or postal mailings.
Using Online Tracking Technologies and Other Automatic Data Collection Technologies When you visit our websites, use our Sephora Mobile Apps, open or click on emails we send you, or interact with our advertisements, we or third parties we work with automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies. For more information, please see “Cookies and Similar Online Tracking Technologies” section below.
Through In-store and Other Offline Technologies We record customer service calls and maintain a transcript of chats for quality assurance. We also use Closed Circuit Television or CCTV in our stores for safety, security, fraud, loss prevention, and operational purposes. In addition, some of our stores utilize technology that transmits a Bluetooth signal to and/or works with your mobile device running Sephora Mobile Apps (the “Beacon”). If you have enabled the Beacon on your mobile device, we collect Device Information and Other Unique Identifiers and Geolocation Data when you visit our stores.
From Our Business Partners We obtain information from businesses that we have partnered with, such as Kohl’s, Instacart, and other partners we choose to collaborate or work with. For example, if you apply for or use a Beauty Insider membership at a Sephora at Kohl’s, based on your direction to intentionally disclose the information, we receive Basic Identifying Information and Commercial Information from Kohl’s to provide you with the benefits associated with the program. If you apply for and/or use a Sephora -branded credit card, based on your direction to intentionally disclose the information, we may receive Basic Identifying Information, Payment Information, Demographic Data, and Commercial Information from the credit card issuer. Additionally, if you have given Sephora permission to store your Payment Information, your credit card issuer may provide us with updated Payment Information (including credit card number and expiration date) in connection with the credit card issuer’s account updater service.
From Social Media Platforms and Networks If you interact with us on social media or use features, such as plugins, widgets, or other tools made available by social media platforms or networks (including Instagram, Facebook, Twitter, Google, YouTube, and Pinterest) in connection with our websites or Sephora Mobile Apps, we collect information that you disclose to us, or that the social media platforms disclose to us. For more information about the privacy practices of those social media platforms, please review the privacy policies and settings of the social media platforms and networks that you use.
From Other Sources For example, we may obtain information about you from other sources, such as data analytics providers, marketing or advertising service providers, fraud prevention service providers, vendors that provide services on our behalf, or publicly available sources. We also create information based on our analysis of the information we have collected from you.
We and our third–party partners and service providers (such as advertising networks, analytics providers and social media platforms and networks) use pixels, web beacons, software developer kits, third–party libraries, cookies, and other similar online tracking technologies (collectively, “online tracking technologies”) to gather information when you interact with our websites, Sephora Mobile Apps, and email communications. Some online tracking technologies help us maintain the security of our websites and your account, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.
We also permit third parties and service providers to use online tracking technologies on our websites and Sephora Mobile Apps for analytics and advertising, including to help manage and display advertisements, to tailor advertisements to your interests, or to send abandoned shopping cart reminders (depending on your communication preferences). The third parties and service providers use their technology to provide advertising about products and services tailored to your interests which may appear either on our websites or on other websites.
To the extent these online tracking technologies are deemed to be a “sale” / “sharing” (which includes targeted advertising, as defined under the applicable laws) under applicable U.S. state laws, you can opt-out of these online tracking technologies by submitting a request via Your Privacy Choices, which is available at the bottom of the Sephora website and under “Contact Us, FAQ, Legal” in Sephora Mobile Apps. Please note, some features of our websites may not be available to you as a result. For Google Analytics, at your end, you may exercise an opt out going to tools.google.com/dlpage/gaoptout or downloading the Google Analytics Opt-out Browser Add-on. You may adjust your Google advertising settings by visiting adssettings.google.com.
If you are located in Canada, we provide consent management tools that allow you to control the use of these online tracking technologies. For more information, see the “Your Rights” section below.
We collect and use personal information for various purposes, including:
Providing Products and Services We use your personal information to provide products and services, such as to fulfill your orders and/or complete the transactions you request; to process your payments; to provide you receipts and order updates; to send notifications to you related to your account, purchases, returns, exchanges, subscriptions, and reservations; to create, maintain, and otherwise manage your account, profile, or program membership, including offering functionalities such as easy checkout and the ability to save user preferences and transaction history; and to provide a forum for discussion, asking questions, posting photos and reviews, and sharing experiences.
Depending on the products and/or services you request, the categories of information used for these purposes may include Basic Identifying Information, Payment Information, and Commercial Information. If you attempt a return, you may be asked to provide a Government-Issued Identifier. For certain services, such as online, Sephora Mobile App, in-store digital experiences, or consultations with a Beauty Advisor, you may choose to provide Physical Characteristics and/or Health and Medical Information (please note that Sephora does not store Health and Medical information).
Communicating With You We use your personal information to communicate with you, such as to respond to and/or follow-up on your requests, inquiries, issues, or feedback, and to provide customer service.
Administering Sephora Programs We use your personal information to administer our programs, such as the Beauty Insider Program, Sephora Community, #SephoraSquad Program, and the Sephora Credit Card Program, and to perform our contract to provide you with the benefits associated with those programs. This may include setting up and verifying your account, communicating with you regarding the program, evaluating your application, tracking the rewards/points you earn for purchasing products, and providing a forum for discussion, asking questions, posting photos and reviews, and sharing experiences.
Marketing and Promotional Purposes We use personal information for marketing and promotional purposes, such as to send marketing, advertising, and promotional communications by email, text message, or postal mail (such as trend alerts, promotions, new product launches, and event invitations); to show you advertisements for products and/or services tailored to your interests on social media and other websites; and to administer our sweepstakes, contests, and other similar promotions.
Analytics and Personalization We use personal information to conduct research and analytics, including to improve our services and product offerings; to understand how you interact with our websites, Sephora Mobile Apps, advertisements, and communications with you; to determine which of our products or services are the most popular; to improve our websites, Sephora Mobile Apps, and marketing campaigns; to personalize your experience; to save you time when you visit our websites and Sephora Mobile Apps; to customize the marketing and advertising that we show you; to understand how you use our Sephora Mobile Apps; to create a more personalized experience for you when you visit our stores; to provide services; to better understand our customers’ needs; and to provide personalized recommendations about our products and services.
Security and Fraud Prevention We use personal information to detect, investigate, prevent, or take action regarding possible malicious, deceptive, fraudulent, or illegal activity, including fraudulent transactions; attempts to manipulate or violate our policies, procedures, and terms and conditions; security incidents; and harm to the rights, property, or safety of Sephora and our users, customers, employees, or others.
Legal Obligations We use personal information to comply with our legal or regulatory obligations, to establish or exercise our rights, and to defend against a legal claim.
Core Business Functions We use personal information to support core business functions, including to maintain records related to business process management, loss and fraud prevention; to collect amounts owing to us; and to provide and maintain the functionality of our website and Sephora Mobile Apps, including identifying and repairing errors or problems.
Corporate Affiliates We may disclose personal information with our corporate affiliates, including our parent company, sister companies, and subsidiaries including Sephora Beauty Canada, Inc. and Sephora USA, Inc. Such corporate affiliates process personal information on our behalf as our service providers, where necessary to provide a product or service that you have requested, including to administer the Beauty Insider program, or in other circumstances with your consent as permitted or required by law.
Service Providers We disclose certain personal information to service providers that perform services to support our core business functions and internal operations including: fulfilling orders; delivering packages; complying with your request for the shipment of products to or the provision of services by an intermediary; sending postal mail, e-mails, and text messages; analyzing customer data; providing marketing assistance; administering our Ratings & Reviews; supporting beacons; processing credit card and debit card payments; investigating fraudulent activity; conducting customer surveys; and providing customer service.
Public Forums Some of our websites provide the opportunity to post content in a public forum. For example, Sephora’s online social Beauty Insider Community allows you to participate in Sephora Groups; Sephora Conversations, and the Sephora Gallery; to provide Ratings & Reviews; and to receive product recommendations. If you decide to submit information in these public forums, that information will be publicly available.
Legal Process We may disclose personal information in response to subpoenas, warrants, court orders, government inquiries, or investigations; or to comply with relevant laws and regulations. We may also disclose information to establish, exercise, or protect the rights of our company, employees, agents, and affiliates; to defend against a legal claim; to protect the safety and security of our visitors; to detect and protect against fraud; and to take action regarding possible illegal activities or violations of our policies.
Transfer of Control We may disclose personal information with another company that buys some, or all, of the assets or stock of Sephora, and that company may use and disclose personal information for purposes similar to what is described in this policy. Sephora may also disclose personal information with prospective purchasers to evaluate the proposed transaction.