Explore the brand

Alterna Caviar Anti-Aging | Transformation After Just One Use.
What's New
Caviar Moisture
Revitalizes dry, brittle hair for youthful-looking hair.
image of Caviar hair moisturizers
Caviar Bond Repair
Helps restore, strengthen, and reconnect broken bonds.
image of Caviar bond repair products
Caviar Anti-Frizz
Luxuriously smooth hair.
image of Caviar anti frizz products
Caviar Volume
Add volume and promote fullness with each use.
image of Caviar volume products
Behind the Brand
image of caviar in a spoon


Since 1997, Alterna has pioneered “Alterna-tive” luxury haircare. They believe that you shouldn’t have to choose between clinically proven, salon-tested results and pure ingredients. A trailblazer in the world of luxury haircare and styling, they have always been about purity and innovation inspired by skincare science.

image of fruit in a bowl