Explore the brand

beautyblender | MINIMAL EFFORT, MAXIMUM RESULTS
What's New
Bestsellers
The Perfect Blend
Innovative formulas and tools: must-haves for a flawless face.
image of model holding up pink teardrop sponge to right cheek
Get it Clean and Tools
From tailor-made cleansers to tools that simplify making up.
image close up of fingers holding a pink sponge over a sponge cleaner pad
Behind the Brand

Game Changing Beauty

Founder Rea Ann Silva changed the makeup game with the category-creating applicator. Beloved by pro-artists, beauty junkies, and makeup minimalists, beautyblender continues to bring innovative products that require minimal effort yet offer maximum results.

founder image of Rea Ann wearing pink shirt holding a pink teardrop shape sponge