beautyblenderExplore the brand
beautyblender | MINIMAL EFFORT, MAXIMUM RESULTS

Behind the Brand

Game Changing Beauty

Founder Rea Ann Silva changed the makeup game with the category-creating applicator. Beloved by pro-artists, beauty junkies, and makeup minimalists, beautyblender continues to bring innovative products that require minimal effort yet offer maximum results.

founder image of Rea Ann wearing pink shirt holding a pink teardrop shape sponge