DevaCurlExplore the brand
DevaCurl | YOUR CURLS. YOUR STORY. OUR PASSION.

Behind the Brand

CURLY HAIR IS BEAUTIFUL HAIR

Ask a curly girl about her hair and she'll tell you about her life. DevaCurl has spent two decades at the center of this conversation. It's curly. It's complicated. It's fun.

CREATED JUST FOR CURLS

DevaCurl started out as a salon in New York City's Soho district in 1994 with stylists specially trained in the art of textured hair.