Explore the brand

IT Cosmetics foundation with light to tan foundation swatches. CLINICALLY PROVEN. SKIN LOVING. PROBLEM SOLUTIONS.
What's New
Only at Sephora
Bestsellers
Redness
For an even-tone complexion, cover and correct redness, hyperpigmentation, discoloration, and signs of aging easily.
Woman model with redness on face before and after picture using skincare and makeup.
Dry Skin
Restore moisture while smoothing the look of lines and wrinkles for supple, younger-looking skin.
Woman model before and after picture using skincare and makeup.
Dark Circles
Instantly erase the appearance of under-eye darkness for bright, wide-awake eyes.
Woman model with dark spots before and after picture using skincare and makeup.
Behind the Brand

INNOVATIVE TECHNOLOGY IS IT

Developed with leading plastic surgeons, IT Cosmetics™ creates game-changing beauty products. In the hands of real women, these formulas become life-changing. The brand believes you're an IT Girl™ the moment you try IT. Discover IT. Love IT. Believe IT.™