OuaiExplore the brand
OUAI HAIRCARE | Effortless style everyday.


Using a nourishing signature blend of amino acids, ama oil, plus floral extracts, treat hair from the outside in.


Life’s hard, looking good should be easy. Created by celebrity stylist Jen Atkin, OUAI products nourish hair health and cut styling time. We’re giving you realistic goals that you can actually achieve. Our shampoos and conditioners restore hair strength and our styling products make getting that look you saw on the ‘Gram actually easy.